这家专注于为消费品品牌开发人工智能（AI）代理系统的公司，在A轮融资中筹集了1700万美元，其中York IE是主要投资者。此次融资使该公司的总资金规模达到了2970万美元。
that develops AI agents for consumer brands, has raised $17 million in its Series A round, with York IE as the lead investor. The new capital raised brings the company’s total funding to $29.7 million.
此外，Joyance Ventures作为新投资者也参与了此次轮融资，原有的投资者Aglaé Ventures、Sierra Ventures以及Super Angel Fund也同样参与了投资。
Moreover, Joyance Ventures took part in the round as a new investor, and the existing investors, Aglaé Ventures, Sierra Ventures, and the Super Angel Fund, also did so.
Siena公司由首席执行官Andrei Negrau和总裁Lisa Popovici共同创立，两人均来自罗马尼亚。该公司最初只开发了一个用于处理在线商店客户咨询的AI代理系统；此后，他们陆续开发了能够执行其他任务的AI代理。目前，该公司已推出了多种类型的AI代理：
购物代理：可以回答关于产品的问题，并帮助用户完成购买流程（用户无需离开聊天界面）；
Siena was founded by Andrei Negrau, the company’s chief executive, and Lisa Popovici, its president, both of whom are from Romania. They began with a single AI agent that responds to customer service inquiries for online shops. Since that time, it has developed agents to carry out other kinds of jobs. The Shopping Agent answers questions about products and helps people to make purchases without having to leave the chat, and the Social Agent responds to comments and direct messages on social media.
社交代理：可以处理社交媒体上的评论和私信；
A voice agent for use with phone calls is also being developed.
语音代理：专为电话通话设计。筹集的资金将用于开发更多能够独立运作的AI代理，并构建一个将这些代理系统连接在一起的共享平台（该公司将其称为“Agent of Record”）。该平台能够整合品牌的订单信息、用户订阅数据、产品评价以及之前的客户交流记录，从而使各个代理能够共享彼此的学习成果。例如，如果客户因产品不合身而要求退货，购物代理可以在下次处理订单时参考这一信息。Negrau指出：“大多数现有的客户服务软件都是将支持、社交互动和营销功能分开处理的。”
The funds being raised will be used to develop more agents that can act independently, as well as to create the shared system that connects them. This is what Siena refers to as its Agent of Record. In reality, it combines a brand’s orders, subscriptions, reviews, and previous customer chats so that each agent knows what the others have learned. For instance, if a customer returns a product because it didn’t fit, the shopping agent can take that into account the next time. Negrau states that most customer software is divided into separate tools for support, social, and marketing. “The customer is not particularly interested in your org chart,” he said.
该公司表示，已有数百家品牌正在使用其软件，包括SPANX、FIGS、HexClad和Comfrt等；其AI代理能够处理高达80%的客户交互需求。
The company states that hundreds of brands use its software, including SPANX, FIGS, HexClad, and Comfrt, and that its agents can handle up to 80% of customer interactions.
赢得此次融资的York IE团队有望将Siena的业务发展推向新的高度。
York IE, the team that won the round, has the potential to grow well beyond the level of support.
“我们认为，Siena有望成为品牌运营过程中与电商平台同等重要的工具，”York IE的普通合伙人汤姆·霍拉汉说道。
“We believe Siena can become as essential to running a brand as its commerce platform,” said Tom Holahan, a general partner at York IE.
目前这一市场竞争激烈：Gorgias、Intercom旗下的Fin以及Sierra等竞争对手均提供用于客户服务的AI智能体；此外，也有不少投资者在支持那些致力于评估客服服务质量的企业。
Siena enters a crowded market, where competitors like Gorgias, Intercom’s Fin, and Sierra all offer AI agents for customer service, and investors have also supported companies that assess the quality of support work.
Siena并不按用户数量收费，而是根据品牌方所取得的成效及其所使用的数据分析工具来计费。目前，该公司已开始招聘人才。
Siena doesn’t charge on a per-user-seat basis; rather, brands are charged based on the results they achieve and the data tools they use. The company has now started hiring.