她是首席记者，自2010年以来报道数字广告、营销和媒体行业。她目前的报道范围包括Alphabet和Meta等大型科技公司、广告技术公司、代理机构、出版商、创作者经济以及首席营销官。
She is a chief correspondent who has covered the digital advertising, marketing, and media industries since 2010. Her current beat includes big tech companies like Alphabet and Meta, adtech firms, agencies, publishers, the creator economy, and CMOs.
拉拉曾在《华尔街日报》、Digiday、Yahoo财经和《营销周》等媒体担任记者和执行制片人。她曾于2014至2017年担任《商业内幕》的全球高级广告编辑。
Lara has previously worked as a reporter and executive producer at titles including The Wall Street Journal, Digiday, Yahoo Finance, and Marketing Week. She was previously Business Insider's senior global advertising editor from 2014 to 2017.
拉拉是电视和广播的常客，曾出现在BBC、NPR、SiriusXM的沃顿商业日报以及CTV电视网络等平台。她还经常在Web Summit、IFA、VivaTech、Advertising Week和戛纳创意节等大型活动上演讲。
Lara is a regular guest on TV and radio and has appeared on outlets such as the BBC, NPR, SiriusXM's Wharton Business Daily, and CTV Television Network. She also frequently speaks on stage at major events such as Web Summit, IFA, VivaTech, Advertising Week, and Cannes Lions.