一种新型的 AI 网红正充斥着社交媒体的信息流——而且它们甚至不屑于伪装成真人。
There’s a new kind of AI influencer flooding social media feeds — and they’re not even pretending to look like real people.
Higgsfield 最近宣布其业务运行年率（run rate）达到了 10 亿美元，并拥有 3000 万用户。该公司对其 AI 网红工具进行了更新，使用户能够更容易地将自己创作的角色插入到现有视频中。这些角色非常奇特：它们看起来很逼真，但又有些脱离现实。许多角色拥有几何形状的发型、修长的脖子或其他夸张的身体比例，让人一眼就能看出它们是人造的。这是刻意为之的设计。
Higgsfield — which recently announced it hit a $1 billion run rate, and which boasts 30 million users — has updated its AI influencer tool, making it easier for users to insert a character of their own creation into existing videos. The characters are peculiar: They look realistic, but not quite of this world. Many have geometric haircuts, elongated necks, or other extreme bodily proportions that make clear they’re artificial. That’s by design.
Higgsfield 的一位发言人告诉 Semafor：“一张毫无瑕疵的脸，是让角色被识别为平庸 AI 的最快途径。”
“A flawless face is the fastest way for a character to read as generic AI,” a Higgsfield spokesperson told Semafor.
这种奇特的美学契合了 AI 的优势：创造诡异的角色比试图蒙混过关成为人类更能发挥该技术的作用。这是一种更透明的创作内容的方式，不会像深度伪造（deepfakes）那样欺骗观众。
This odd aesthetic plays to AI’s strengths: Creating uncanny characters is a better use of the technology than trying to pass as human. It’s a more transparent way to create content that doesn’t deceive the audience the way deepfakes can.
其中一些由 AI 生成的网红已经在各大平台上获得了数百万的浏览量和数千名粉丝（一些用户已经开始用它们来推广模因币（memecoins））。— 杰克·安杰洛 (Jake Angelo)
Some of these AI-generated influencers have racked up millions of views and thousands of followers across platforms (some users are already using them to promote memecoins). — Jake Angelo