希思罗机场已延长与Adobe的合作关系，并将基于Adobe的AI客户体验软件重建其主网站，两家公司于10月8日宣布了这一消息。
Heathrow Airport has extended its partnership with Adobe and will rebuild its main website on Adobe’s AI customer experience software, the two companies announced on 8 October.
新网站将运行在Adobe CX Enterprise上。该系统利用能够自主执行任务的AI代理来管理企业如何吸引和服务客户。根据公告，希思罗机场的网站每年访问量超过5000万人次。
The new site will run on Adobe CX Enterprise. The system uses AI agents, software that can carry out tasks on its own, to manage how a business attracts and serves customers. Heathrow’s website gets more than 50 million visitors a year, according to the announcement.
希思罗机场还将使用Adobe的内容管理工具Adobe Experience Manager，向乘客提供更个性化的内容。该网站将服务于乘客、当地社区和政府利益相关者。
Heathrow will also use Adobe Experience Manager, Adobe’s content management tool, to deliver more personalised content to passengers. The site will serve passengers, local communities and government stakeholders.
此外，机场将开始使用Adobe Brand Visibility。Adobe于6月推出了该工具，用于展示AI聊天机器人提及公司的频率和准确性。希思罗机场将使用它来追踪其内容在ChatGPT、Microsoft Copilot和Perplexity等平台上的呈现情况，并发现不足之处。
In addition, the airport will start using Adobe Brand Visibility. Adobe launched the tool in June to show companies how often, and how accurately, AI chatbots mention them. Heathrow will use it to track how its content appears on platforms such as ChatGPT, Microsoft Copilot and Perplexity, and to find gaps.
希思罗数字业务负责人Stephen Glenfield表示：“通过与Adobe合作，我们能够确保乘客无论是在我们的网站上还是通过LLM查询，都能获得正确的信息。”
“Working with Adobe, we are able to make sure that passengers get the right information whether they are on our website or querying via an LLM,” said Stephen Glenfield, head of digital at Heathrow.
Adobe将此交易与人们规划行程方式的转变联系起来。该公司表示，其自身研究发现，四分之一的消费者现在使用AI平台作为旅行决策的主要信息来源。然而，Adobe并未在公告中公布该调查的详细信息。
Adobe linked the deal to changes in how people plan their trips. The company said its own research found that one in four consumers now use AI platforms as their main source of information for travel decisions. However, Adobe did not publish details of that survey with the announcement.
负责Adobe在英国、爱尔兰、中东和非洲业务的Nathan Hancock表示，这笔交易将确保希思罗的内容“在一个AI日益成为旅行旅程第一站的世界中保持可见和准确”。两家公司已合作十多年。与此同时，希思罗机场在2025年接待了创纪录的8450万乘客，使其成为全球最繁忙的机场之一。两家公司均未公布新网站的上线日期，也未透露该交易的价值。
Nathan Hancock, who leads Adobe’s business in the UK, Ireland, the Middle East and Africa, said the deal would keep Heathrow’s content “visible and accurate in a world where AI is increasingly the first stop on the travel journey.”The companies have worked together for more than a decade. Meanwhile, Heathrow handled a record 84.5 million passengers in 2025, making it one of the busiest airports in the world. Neither company gave a launch date for the new website or said how much the deal is worth.