迪拜，10月8日——多位全球及地区酒店集团的高层管理人员在接受路透社采访时透露，这些企业正考虑进入或扩大在叙利亚的业务。他们看好叙利亚丰富的历史遗产和沿海旅游目的地，认为这些资源将吸引海外游客以及长期居住在海外的叙利亚人。
DUBAI, Oct 8 - Several global and regional hotel groups are looking to enter or expand in Syria, senior executives told Reuters, betting that its rich history and coastal destinations will attract overseas tourists as well as Syrians who have long lived abroad.
尽管叙利亚那场摧毁了城市与考古遗迹的毁灭性内战已于近两年前结束，但要吸引游客重返这个中东国家，仍存在重大挑战。该国目前仍不时发生暴力事件。
Although Syria's devastating civil war, which left cities and archaeological treasures in ruins, ended almost two years ago, major challenges remain in drawing tourists back to the Middle East country, which still experiences bouts of violence.
虽然美国于8月将叙利亚从其“国家恐怖主义支持国”名单中移除，而这一名单此前曾令投资者望而却步，但美国国务院仍建议美国公民不要前往该国旅行。
While the US removed Syria in August from its list of state sponsors of terrorism, which had deterred investors, the State Department still advises US citizens not to travel there.
尽管如此，国际航班和游客已于去年开始回归。叙利亚官方通讯社SANA援引政府数据称，2026年上半年游客数量同比增长一倍多，达到352万人。
Nevertheless, international flights and tourists began to return last year. Syrian state news agency SANA, citing government data, reported that tourist numbers more than doubled year-on-year in the first half of 2026 to 3.52 million.
“游客会一直存在，因为这里（大马士革）是世界上最古老的城市，”总部位于阿联酋的Eagle Hills创始人兼董事长穆罕默德·阿拉巴尔表示。该公司与法国的雅高集团（Accor）等企业一样，正在考察当地的投资机会。
"Tourists will always be there because this (Damascus) is the oldest city in the world," said Mohamed Alabbar, founder and chairman of UAE-based Eagle Hills, which is among companies including France's Accor examining opportunities.
阿拉巴尔还指出，许多居住在海外的叙利亚人都希望回国。他同时也是迪拜哈利法塔开发商Emaar的董事长。
Many Syrians who live abroad want to return, added Alabbar, who also chairs Dubai's Burj Khalifa developer Emaar.
SANA报道称，今年上半年游客总数中，有213万人为海外叙利亚人，约66万人来自阿拉伯国家，另有约72万人来自其他国家。
Of the tourist total for the first half of this year, 2.13 million were Syrian expatriates, around 660,000 from Arab countries and about 720,000 from other countries, SANA reported.
前基地组织指挥官、现任叙利亚总统的艾哈迈德·阿拉维已致力于改善与西方的关系，并吸引包括海湾国家在内的数十亿美元资金用于国家重建。
Ahmed al-Sharaa, the former al-Qaeda commander who is now Syria's president, has worked to improve ties with the West and attract billions in funds to rebuild the country, including from Gulf countries.
Eagle Hills计划在大马士革开发一个占地1000万平方米的项目，并在沿海城市拉塔基亚实施一个占地430万平方米的项目。该公司周一与叙利亚签署了两项项目的框架协议，但未透露具体财务细节。
Eagle Hills, which is planning a 10 million square metre development in Damascus and a 4.3 million square metre project in coastal Latakia, signed a framework deal for the two projects with Syria on Monday, without disclosing financial details.
阿拉巴尔表示，正在开发大马士革独立项目的埃玛尔公司也可能参与这两个总价值达数十亿美元的项目。
Alabbar said that Emaar, which is working on a separate Damascus development, could also participate in the two projects which were worth billions of dollars in total.
与此同时，阿联酋开发商阿拉达公司也表示，计划以一项价值70亿美元的项目进入该国。“巨大潜力”西方企业也在积极研究叙利亚的机遇。随着来自海湾枢纽的航班日益增多，包括卡塔尔航空和迪拜航空在内的航线，叙利亚的连通性正在改善。
Meanwhile, UAE developer Arada has also said it plans to enter the country with a $7 billion project. 'MAJOR POTENTIAL' Western groups are also actively examining opportunities in Syria, which is getting better connected with flights from Gulf hubs, including services from Qatar Airways and flydubai.
阿布扎比易捷航空首席执行官安东尼奥·内维斯上个月表示，根据当地支持情况和市场需求，该公司可能会增加更多目的地。
Abu Dhabi's Etihad Airways could add more destinations depending on local support and customers' appetite, its CEO Antonoaldo Neves said last month.
易捷航空周三表示，将开通飞往大马士革的每日航班，每周航班量将从四次增至七次。
Etihad said on Wednesday it would operate a daily service to Damascus, increasing from four to seven flights a week.
雅高集团中东、非洲及亚太区首席执行官邓肯·奥罗克告诉路透社，该公司正在就两个项目进行高级别谈判；而美国企业温德姆酒店及度假村也在大马士革和沿海旅游胜地进行考察。
Accor is in advanced negotiations for two projects, its Middle East, Africa & Asia-Pacific CEO Duncan O'Rourke told Reuters, while US firm Wyndham Hotels & Resorts is also scouting in Damascus and beach destinations.
温德姆欧洲、中东和非洲区总裁迪米特里斯·马尼基斯告诉路透社：“我确信，我们很快将在叙利亚宣布我们的首个项目。”
"Very soon, I'm confident that we're going to announce our firstg in Syria," Wyndham's EMEA President Dimitris Manikis told Reuters.
米诺尔酒店集团中东和非洲区首席运营官阿米尔·戈尔巴尔表示，大马士革老城区的一些建筑可以改造成精品酒店，同时也可以从零开始建设新项目。
Minor Hotels' Middle East and Africa COO Amir Golbarg said some buildings in old Damascus could be converted to boutique hotels, while projects could also be built from scratch.
“这里的历史和十字路口地位，在我看来，使叙利亚成为一个真正具有巨大潜力的国家，”戈尔巴尔说。
"The history, the crossroads, for me it's one of the countries that really has major potential," Golbarg said.
尽管首都的一些传统住宅几十年来一直作为本地精品酒店运营，但郊区的一些当地社区对政府宣布的一些大型项目提出了抗议。旅游业还面临其他障碍。
While a handful of traditional homes in the capital have been operating as local boutique hotels for decades, some local communities in the suburbs have protested against some of the mega-projects announced by the government. There are other hurdles to tourism too.
虽然维萨和万事达卡上个月表示将在叙利亚开展业务，但电子支付目前仅限于由外国银行发行的特定银行卡，且只能在特定地点使用。此外，该国还面临着重建或升级基础设施（包括酒店）的挑战。
Although Visa and Mastercard said last month they were launching operations in Syria, electronic payments are so far limited to certain cards issued by foreign banks and are available only at specific locations. And the country also faces the challenge of rebuilding or updating its infrastructure, including its hotels.
世界银行去年表示，其对叙利亚重建成本的保守最佳估计为2160亿美元，其中包括750亿美元用于住宅建筑，以及590亿美元用于非住宅建筑。
The World Bank said last year that its conservative best estimate for reconstruction costs in Syria stood at $216 billion, including $75 billion for residential buildings and $59 billion for non-residential structures.
“市场面临的挑战在于，它基本上已经多年脱离主流体系。因此，现有的（酒店）存量设施已经非常老旧，”戈尔巴尔格说道。
"The challenge with the market, it's been basically off the grid for many years. So the (hotel) inventory that's existing is very tired," said Golbarg.