作者Lily Meier报道，Gap公司将其陷入困境的Athleta品牌的高管离职视为“重新构想品牌前进道路”的机会。领导Athleta略超过一年的Maggie Gauger将转投Lululemon Athletica Inc.，使Gap旗下的运动服装品牌失去最高管理者。该品牌的表现明显低于Gap的其他业务。
Inc. sees the loss of its top executive at the struggling Athleta brand as an opportunity to “reimagine the brand’s path forward.”Maggie Gauger, who led Athleta for a little more than a year, is moving to Lululemon Athletica Inc., leaving the Gap-owned athleticwear brand without a top executive. The brand is significantly underperforming the rest of Gap’s businesses.
Gap首席执行官Richard Dickson在一份向员工发送并被彭博社审阅的备忘录中表示：“Athleta在Gap Inc.的投资组合中占有重要位置。同时，我们也知道前路仍有更多工作要做，重建品牌需要时间、专注和纪律。”Athleta已连续近两年出现负的可比销售额——凸显了该品牌的困难，尽管Dickson在其他方面取得了进展。8月，Gap表示预计Athleta的销售将在今年余下时间内继续承压。
“Athleta has a meaningful place in Gap Inc.’s portfolio,” Chief Executive Officer Richard Dickson said in a memo to employees that was reviewed by Bloomberg. “At the same time, we know there is more work ahead and rebuilding the brand will take time, focus and discipline.”Athleta has posted negative comparable sales for nearly two full years — highlighting the brand’s difficulties even as Dickson has made progress elsewhere. In August, Gap said it expects Athleta sales to remain pressured through the rest of the year.
Gap在一份声明中称，公司“一直在积极塑造Athleta的下一章节以及为实现长期增长所需的变革”。“此次过渡使我们能够加速这项工作，加强与客户的联系，释放Athleta的全部潜力。”Athleta首席营销官Erika Everett将临时负责该品牌。
The company has “been actively shaping Athleta’s next chapter and the changes needed to position the brand for long-term growth,” Gap said in a statement. “The transition enables us to accelerate that work, strengthen our connection with customers and unlock Athleta’s full potential.”Athleta Chief Marketing Officer Erika Everett will run the brand on an interim basis.