据知情人士透露，华特迪士尼公司已与其他电影制片厂展开会谈，探讨使用其专为大屏电影格式打造的新品牌来推广影片。该品牌通常被视为 Imax Corp. 的竞争对手。
Disney Co. has held talks with other studios about using its new brand for large-screen movie formats, often described as a competitor to Imax Corp., to market their films, according to people familiar with the matter.
这些知情人士称，迪士尼已与 Skydance Corp. 旗下的 Paramount Pictures、Comcast Corp. 旗下的 Universal Pictures、Lionsgate Studios Corp. 以及 Sony Pictures Entertainment 举行会谈，讨论 Infinity Vision 认证计划。该计划将 AMC Entertainment Holdings Inc. 的 XL 和 Cinemark Holdings Inc. 的 XD 等数百家现有影院连锁的大屏格式统一到一个品牌之下。由于相关讨论属于私密性质，这些人士要求匿名。
Disney has met with Skydance Corp.’s Paramount Pictures, Comcast Corp.’s Universal Pictures, Lionsgate Studios Corp. and Sony Pictures Entertainment to discuss Infinity Vision — a certification that unites hundreds of existing theater chains’ large-screen formats like AMC Entertainment Holdings Inc.’s XL and Cinemark Holdings Inc.’s XD under one brand — said the people, who asked to not be identified because the discussions were private.
他们表示，迪士尼目前接触过的制片厂对该计划表现出初步兴趣。部分制片厂仍在等待评估 Infinity Vision 的营销对迪士尼将于 12 月 18 日周末上映的影片可能产生的影响。
The studios Disney has spoken with so far have shown early interest in the initiative, the people said. Some are waiting to assess the impact of Infinity Vision’s marketing on Disney’s , which opens the weekend of Dec. 18.
如果好莱坞各大制片厂的 blockbuster 电影在营销中纳入这一展示标准，将有助于提升这个新兴品牌的可信度。
The inclusion of the presentation standard in the marketing for blockbuster movies from Hollywood’s major studios would lend credibility to the nascent brand.
据彭博社当时报道，今年 4 月，迪士尼与多家影院连锁合作推出了 Infinity Vision。根据该标准，影厅需满足多项要求，包括屏幕宽度约 50 英尺、配备激光投影以及杜比实验室（Dolby Laboratories Inc.）的 7.1 环绕声系统。
In April, Disney partnered with movie theater chains to debut Infinity Vision, which required auditoriums to meet standards including a screen width of around 50-feet, laser projection, and the 7.1 surround-sound system from Dolby Laboratories Inc., Bloomberg reported at the time.
全球约有 5500 块银幕符合 Infinity Vision 的标准，这一数字约为 Imax 影厅数量的三倍。迪士尼希望扩大该品牌的影响力，部分原因在于其超级英雄电影无法独占 Imax 的银幕资源。Imax 目前与 Skydance 旗下的华纳兄弟电影工作室达成协议，将在同周末上映丹尼斯·维伦纽瓦（Denis Villeneuve）执导的影片。
About 5,500 screens globally — about three times the number of Imax venues — meet the standards for Infinity Vision. Disney’s ambition to grow the label is in part the result of the company’s superhero film not having exclusive access to Imax’s screens. Imax has an agreement in place to screen Denis Villeneuve’s from Skydance’s Warner Bros. film studio, which opens the same weekend.
《无限视界》的发展彰显了 IMAX 的实力，而 IMAX 已成为好莱坞大片制作与营销中愈发关键的一环。这家成立于 1967 年的公司直接与电影制作人合作，并使用其专属摄影机捕捉适合大银幕呈现的卓越细节。IMAX 还将自身技术授权给影院连锁企业，并提供全天候的质量监控与支持。
The development of Infinity Vision speaks to the strength of Imax, which has become an increasingly crucial component in the making and marketing of Hollywood blockbusters. The company, founded in 1967, works directly with filmmakers and proprietary cameras to capture exceptional detail suitable for large screens. Imax also licenses its technology to cinema chains, and offers round-the-clock quality monitoring and support.
各大制片厂通常会根据可用的 IMAX 银幕数量来安排影片的上映日期。
Studios regularly set release dates based on how many Imax screens are available to show their films.