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希音的销售额超越英国竞争对手Asos,其在英营收达25.8亿英镑Shein outsells British rival Asos as UK revenue hits £2.58bn

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去年8月22日,宾客们出席在英格兰沃灵顿举行的克雷姆菲尔德音乐节上的Shein VIP派对。摄影:安东尼·德夫林/盖蒂图片社为SHEIN拍摄Guests attend the Shein VIP Party at Creamfields Festival on 22 August, last year, in Warrington, England. Photograph: Anthony Devlin/Getty Images for SHEIN

这家中国创立的快时尚电商企业去年在英国的销售额增长了四分之一以上,成功超越本土竞争对手Asos。

据英国公司注册处的数据显示,希音英国业务营收同比增长26%,总额达到25.8亿英镑。

Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking British rival Asos.

这一增长势头也进一步凸显了当前允许低价商品免税入境英国的相关政策所带来的影响。

希音的母公司已在香港证券交易所上市,上月其市值突破260亿美元(约合196亿英镑)。

The company, whose global parent group listed on the Hong Kong stock exchange and valued at just over $26bn (£19.6bn) last month, increased sales at its UK division by 26% to £2.58bn, according to accounts filed at Companies House.