产品已经开发完成，接下来就需要找到客户。但初创阶段往往没有营销预算、成熟的品牌形象以及专业的销售团队来协助招揽客户。那么，该如何吸引首批1000名用户来试用你的产品呢？
You’ve built the product. Now you need customers. But when you’re starting from zero, there may be no marketing budget, established brand, or sales team to help you find them. So how do you get the first 1,000 people to take a chance on what you’ve built?
在2026年的TechCrunch Disrupt大会上，Gamma的首席执行官兼联合创始人Grant Lee、Engine的创始人兼首席执行官Elia Wallen以及GV（谷歌风投）的普通合伙人Crystal Huang将登上“构建者舞台”，共同探讨主题为“从零到千：如何在无营销预算的情况下获取首批1000名客户”的话题。他们将详细剖析创业者们是如何借助社群建设、产品驱动型增长策略、创始人亲自参与销售、战略性外联营销以及口碑传播来吸引这些至关重要的早期用户。
At TechCrunch Disrupt 2026, Gamma CEO and co-founder Grant Lee, Engine founder and CEO Elia Wallen, and GV (Google Ventures) general partner Crystal Huang will take the Builders Stage for “The Zero-to-1K Playbook: How to Get Your First 1,000 Customers Without a Marketing Budget.”They’ll break down how founders are using community building, product-led growth, founder-led sales, strategic outbound, and word of mouth to find those critical early customers.
仍在为获取首批1000名客户而努力吗？现在就购买Disrupt大会门票吧，最高可节省100美元。你将了解到那些在缺乏预算、品牌影响力及规模优势的情况下，创业者们究竟是如何成功招揽早期客户的。此外，带上你的联合创始人、同事或合作伙伴一同参会，还能享受门票五折优惠。
Still working toward your first 1,000 customers? Secure your Disrupt pass now, save up to $100, and hear how founders are finding early customers when budget, brand, and scale aren’t available yet. Bring a co-founder, colleague, partner, or peer and save 50% on your pass.
从最初的少数用户发展到如今近1亿用户，Grant Lee深知实现规模化增长的关键所在。在联合创立Gamma之前，他曾担任ClearBrain的首席运营官，该公司后来被Amplitude收购；他还曾担任Optimizely的首席财务官。作为斯坦福大学出身的工程师，他兼具财务与运营领域的丰富经验，多年来一直致力于制作演示文稿，这些经历最终促使他重新思考人们创造与分享创意的方式。
From early users to nearly 100 million Lee knows what it takes to grow well beyond those first customers. Before co-founding Gamma, he was COO of ClearBrain, which was acquired by Amplitude, and CFO of Optimizely. A Stanford-trained engineer with experience in finance and operations, he spent years creating the slide decks that eventually inspired him to rethink how people create and share ideas.
如今，Gamma的业务早已不再局限于演示文稿制作。据TechCrunch在2026年3月的报道，这家依托人工智能技术的视觉沟通平台在2025年实现了1亿美元的年度经常性收入，用户数量也即将突破1亿大关。此后，该公司还持续拓展业务版图，涉足网站搭建、社交内容创作以及人工智能生成的营销素材制作等领域。
Gamma has since grown far beyond presentations. TechCrunch reported in March 2026 that the AI-powered visual communication platform was approaching 100 million users after reaching $100 million in annual recurring revenue in 2025. The company has continued expanding into websites, social content, and AI-generated marketing assets.
对于处于起步阶段的创业者而言，这段发展历程中最值得借鉴的部分其实远早于用户数突破1亿的阶段——该如何说服那些从未听说过自己公司的人试用产品，并把这些早期成果转化为持续增长的动力呢？
For an early-stage founder, the interesting part of that story starts well before 100 million users. How do you convince the first people to try a product from a company they’ve never heard of — and turn that early traction into momentum?
立即购票参加 Disrupt 大会吧！您将听到 Lee 分享如何从零开始积累客户群体的宝贵经验。现在购票可节省高达 100 美元的费用，还能以半价购买第二张门票。在缺乏品牌知名度的情况下创业Wallen 也分享了自己作为创始人的创业历程。他于 2008 年创立了 Travelers Haven，凭借自力更生将其发展为全美规模最大的企业住房服务公司之一。2019 年，他成功为 Engine 引入了首笔外部投资，随后便全身心投入到这家旅游平台的运营中。
Get your ticket to Disrupt and hear Lee’s perspective on what it takes to start building a customer base from zero. Save up to $100 on your pass, and get a second pass at 50% off. Building without an established brand Wallen brings another founder journey to the conversation. He started Travelers Haven in 2008 and bootstrapped it into one of the country’s largest corporate housing companies. He raised Engine’s first outside capital in 2019 and later shifted his full attention to the travel platform.
如今，Engine 已为超过 3 万家企业及 100 万名旅行者提供服务，且实现了正向现金流。今年 7 月，Engine 又收购了拥有 30 多年行业经验、主营团体旅行服务的 Options Travel 及其旗下的 TempoTrip 团体机票产品，发展势头持续强劲。
Today, Engine has served more than 30,000 businesses and one million travelers and is cash-flow positive. Its growth continued in July when Engine acquired Options Travel, a travel management company with more than 30 years in the business, along with its group-flights product, TempoTrip.
Wallen 的创业经历涵盖了初创企业必经的各个阶段：在品牌尚未建立的情况下起步、寻找客户、根据客户需求开发产品，并最终实现业务扩张。
Wallen’s experience spans the stages early founders are trying to navigate: starting without an established brand, finding customers, building around what those customers need, and scaling from there.
如果您的初创企业需要在尚未具备大规模营销能力时就获得客户，那么千万别错过这次“初创阶段”专题分享会。现在报名即可节省高达 100 美元的费用，还能以半价购买第二张门票。投资者看重初创企业的哪些早期客户增长指标？
If your startup needs customers long before it has a large marketing operation, add this Builders Stage session to your Disrupt agenda. now and save up to $100, and get a second at 50% off. What does an investor see in early customer traction?
Huang 则从投资者的角度为大家解答这一问题。作为 GV 的风险投资合伙人，她主要负责 SaaS、基础设施及人工智能领域的投资，尤其关注那些以产品驱动、开发者带动用户增长的企业。在加入 GV 之前，她曾在 NEA 与 Notable Capital 从事投资工作，职业生涯起步于黑石集团的技术并购部门。
Huang brings the investor’s view. As a general partner at GV, she concentrates on SaaS, infrastructure, and AI, with a particular interest in product- and developer-led adoption strategies. Before GV, she invested at NEA and Notable Capital and began her career in technology M&A at Blackstone.
今年，她还将作为 Startup Battlefield 200 大赛的评委之一，亲自评估众多初创企业。
She’ll also be evaluating startups firsthand at Disrupt as one of this year’s Startup Battlefield 200 judges.
Huang 从投资者的视角出发，探讨处于起步阶段的公司如何借助产品驱动策略积累发展动力，并在资源有限的情况下实现业务增长。
Huang adds the investor lens: how early-stage companies approach product-led adoption and build momentum before they have the resources of an established business.
想了解创业者在市场开拓初期的策略从买卖双方视角来看有何不同吗？现在购买 Disrupt 大会门票，即可聆听成功积累起客户群的创业者，以及负责评估企业成长潜力的投资人的真知灼见。购票可节省高达100美元，还能以五折价格购买第二张同款门票。在 Disrupt 大会上结识更多初创企业同行10月13日至15日，Disrupt 大会将在旧金山莫斯康西馆举办。
Want to hear how a founder’s early go-to-market strategy looks from both sides of the table? Secure your Disrupt pass and hear from founders who have built customer bases and an investor who evaluates how companies grow. Save up to $100 on your pass, and get a second of the same pass at 50%. Make more early-stage connections at Disrupt“The Zero-to-1K Playbook: How to Get Your First 1,000 Customers Without a Marketing Budget” is one of 200+ sessions across six industry stages, roundtables and breakouts at Disrupt, October 13–15 at Moscone West in San Francisco.
届时将有200多场专题演讲、圆桌讨论及分组会议，内容涵盖六大行业领域。“从0到1000客户实战指南：如何在没有营销预算的情况下获得首批千名客户”便是其中一场精彩讲座。预计将有超过1万名创业者、投资人、行业运营者及科技领袖莅临现场，还有250多位演讲嘉宾及300多家初创企业参展。
More than 10,000 founders, investors, operators, and tech leaders are expected, along with 250+ speakers and 300+ exhibiting startups.
对于急需寻找客户、投资人、合作伙伴，或是渴望结识同样经历过创业起步阶段艰辛的同行者而言，大会上的交流机会远不止于讲座环节。通过配对服务、商务洽谈及各类社交活动，与会者能建立起对初创企业发展至关重要的各类人脉关系。
And for founders trying to find customers, investors, partners, or simply other people who understand the zero-to-one grind, the conversations don’t end when the sessions do. Matchmaking, dealmaking, and ad hoc networking give attendees opportunities to make the connections that can move a young company forward.
或许目前你的公司尚未拥有充裕的营销预算，但在 Disrupt 大会上，你将了解到众多创业者如何依靠非依赖巨额营销投入的策略成功获取早期客户。同时还能结识成千上万正在创造、投资并推动未来科技发展的各界人士。现在即可查看各类门票方案并享受最高100美元的优惠；此外，购买第二张门票还能享受五折特价。
You may not have a big marketing budget yet. At Disrupt, you can hear how founders are finding early customers through strategies that don’t depend on one — and meet thousands of people building, funding, and buying what comes next. Explore your ticket options and lock in up to $100 in savings. Plus, get a second pass at 50% off.