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图书出版商正悄然加大人工智能的使用力度。员工们对此表示反抗Book Publishers Are Quietly Using More AI. Staff Are Revolting

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今年,美国图书出版商接二连三地采取行动,似乎正在反击生成式人工智能——从起诉谷歌侵犯版权,到取消那些涉嫌使用大型语言模型(LLM)的作家的书籍。

In headline after headline this year, American book publishers have appeared to be fighting back against generative AI, from suing Google for copyright infringement to canceling books by authors suspected of using LLMs.

然而,在幕后,美国“五大”出版商中至少有三家——哈珀柯林斯、西蒙与舒斯特以及哈切特——一直在悄悄将人工智能工具融入其出版流程,既未公开披露,也未获得作者同意。

But behind the scenes, at least three of the Big Five US book publishers—HarperCollins, Simon & Schuster, and Hachette—have been quietly incorporating AI tools into their publishing processes without public disclosures or author consent.

根据与二十多名员工的采访(他们均要求匿名,以免危及自己的工作),出版商目前正使用Claude和ChatGPT等大型语言模型,通过电子邮件联系文学经纪人、撰写宣传文案和封底介绍、设计 艺术以及生成营销材料,而这些操作往往都是按照高管的指示进行的。

According to interviews with more than two dozen workers, all of whom spoke under the condition of anonymity to avoid jeopardizing their employment, publishers are now using LLMs like Claude and ChatGPT to email literary agents, write publicity and back-cover copy, design cover art, and generate marketing materials, often at the direction of their executives.

与此同时,多位编辑人员表示,那些被广泛报道的、指控作家使用大型语言模型协助写作的案例——例如哈切特出版的恐怖小说《害羞的女孩》(Shy Girl)或麦克米伦出版的犯罪惊悚小说《叫我,我来藏尸体》(Call Me, I’ll Hide the Body)——仅仅是冰山一角。一位编辑说:“每个出版品牌都有这样的故事:某位备受尊敬的作家,因为公然使用人工智能而被取消出书,但这件事从未登上新闻。”

At the same time, multiple editorial staffers say the widely publicized cases of authors accused of using LLMs to help write their books—like Hachette’s horror novel Shy Girl or Macmillan’s crime thriller Call Me, I’ll Hide the Body—are just the tip of the iceberg. “Every single imprint has a story of someone very esteemed who had a book canceled because of blatant AI use” without ever making the news, one editor says.

据一名现任员工透露,哈珀柯林斯的高层几个月前就向Anthropic购买了Claude的许可证,“但他们很快意识到自己根本不知道如何应用这些工具”。随后,数十名初级和高级员工被“自愿要求”成为“人工智能倡导者”,并负责在每月的头脑风暴会议中,与公司各部门的员工一起探索人工智能的应用场景。

At HarperCollins senior leaders purchased Claude licenses from Anthropic months ago “but very quickly realized they didn’t know how to implement them,” according to a current employee. Dozens of junior- and senior-level staff were then “voluntold” to become “AI Champions” and were tasked with discovering use cases in monthly brainstorming sessions with staff across the company.

今年春天,在一次头脑风暴会议上,一些哈珀柯林斯公司的员工对人工智能所带来的法律、道德和环境影响表达了担忧,但据一位与会者称,主持会议的人却将他们的疑虑斥为“做生意的代价”。不久之后,哈珀柯林斯公司在线员工门户的新增人工智能版块中添加了一段声明,指出“尽管人工智能确实对环境有影响,但这在大多数人整体数字碳足迹中仅占很小一部分”。

This spring, when some HarperCollins employees expressed concerns about the legal, ethical, and environmental impacts of AI at one of these brainstorming sessions, a person leading the meeting dismissed their qualms as “the cost of doing business,” according to someone who attended the meeting. Soon after, a statement was added to the new AI section of the HarperCollins online employee portal, noting that “while AI does have an environmental impact, it’s a small part of most individuals’ total digital carbon footprint.”

一些哈珀柯林斯公司的员工对这些头脑风暴会议感到不安。“这简直是一种羞辱,”一名员工说,“多年来,我们一直在有理有据地争取合理的薪资,结果他们却把这笔钱用在了我们大多数人其实并不想要的软件上。”(2023年,纽约“五大”出版公司和斯考拉斯蒂克公司初级出版员工的平均薪资为47,583美元。)除了Claude之外,员工们还表示,哈珀柯林斯公司还购买了ChatGPT和Jasper的许可证,后者是一个代理型平台,声称“能够端到端地运行营销工作流程”。

Some HarperCollins staffers were unnerved by the brainstorming sessions. “It was such a slap in the face,” says one employee. “We’ve been making valid business cases for years to be paid a healthy salary, and instead they spent that money on software that most of us don’t really want.” (The average entry-level salary for New York City publishing employees at the Big Five and Scholastic was $47,583 in 2023.) In addition to Claude, staffers say HarperCollins has also purchased licenses for ChatGPT and Jasper, an agentic platform that promises “to run end-to-end marketing workflows.”

据一名员工称,哈珀柯林斯公司的至少一个部门在获得软件许可证后便全面拥抱了人工智能,包括使用人工智能生成营销视频。但根据哈珀柯林斯、西蒙与舒斯特以及哈珀柯林斯旗下哈奇特公司员工的说法,迄今为止,大语言模型最常见的用途之一便是生成宣传文案。

At least one HarperCollins division has been “all in” on AI since gaining software licenses, according to one staffer, including AI-generated marketing videos. But according to workers at HarperCollins, Simon & Schuster, and Hachette, one of the most common use cases for LLMs so far is generating publicity copy.

读者在亚马逊、Goodreads 到书籍封底等处随处可见宣传文案,这些文案被用来向书商、记者、内容创作者和评论家推销书籍。然而,“利用 AI 生成宣传文案是短视的,”一位“五大”出版集团的宣传主管告诉我。“宣传主管有责任真诚地与读者及媒体同行打交道,我确信他们对 AI 生成的推销邮件容忍度极低。”

Readers encounter publicity copy everywhere from Amazon and Goodreads to back covers, and it’s used to pitch books to booksellers, journalists, content creators, and critics. However, “using AI to generate publicity copy is short-sighted,” a Big Five publicist tells me. “Publicists have a duty to engage in good faith with readers and our colleagues in the media, who I’m sure have a low threshold for tolerating AI-generated pitches.”

另一方面,独立出版社 Hub City Press 的出版人梅格·里德表示,大型语言模型撰写营销和宣传材料对于“五大”出版集团来说,不幸地“感觉几乎是不可避免的”。“这大概是我们将看到企业出版社追求效率与小型出版社坚持‘参与其中的人才是关键’之间出现更大分野的一个领域。”与此同时,今年早些时候,文学代理人开始怀疑“五大”出版集团的特定编辑正在使用 AI 撰写拒稿信。

On the other hand, Meg Reid, publisher of the independent Hub City Press, says LLM-written marketing and publicity unfortunately “feels pretty inevitable” for the Big Five. “That’s one place we’re probably going to see a bigger shift between corporate publishers looking for efficiencies and smaller publishers insisting that the humans involved are the whole point.”Meanwhile, earlier this year, literary agents began suspecting specific Big Five editors were using AI to write rejection letters.

“在同行间,我们对比了同一编辑就不同书籍发出的邮件,它们都具有 AI 写作的典型特征,比如‘不是这样,而是那样’和‘三段式法则’,”一位代理人表示。西蒙与舒斯特、哈珀柯林斯和哈切特的员工告诉《连线》杂志,他们相信代理人们的怀疑是正确的。

“Among colleagues, we compared emails on different books from the same editors, and they all had the same classic signs of AI writing, like ‘not this, but that’ and the rule of three,” one agent says. Employees at Simon & Schuster, HarperCollins, and Hachette tell WIRED they believe the agents’ suspicions were correct.

哈切特的一位发言人表示,公司“支持将 AI 工具用于运营目的,前提是它们能帮助我们作者的书籍触达更多读者”,但“不支持将 AI 用于创意用途,包括与我们的作者和合作伙伴沟通。”西蒙与舒斯特全球首席营销与传播官维布克·格鲁特延表示,“各职能部门的员工均可使用有限数量的企业级 AI 工具”,但使用并非强制要求。

A spokesperson for Hachette says the company “support[s] the use of AI tools for operational purposes, when they help our authors’ books reach more readers,” but that it “[does] not support creative uses of AI, including communicating with our authors and partners.”Wibke Grutjen, global chief marketing and communications officer at Simon & Schuster, says “employees across all functions have access to a limited number of enterprise-level AI tools,” but using them is not mandatory.

格鲁特延称,公司禁止使用“任何未经审核和批准的 AI 工具”,并且“目标始终是为员工腾出更多时间,让他们能代表作者并与作者并肩,专注于更深度的专注和创意工作。”哈珀柯林斯出版社未回应置评请求。

Grutjen said the company prohibits the use of any AI tool “that has not been vetted and approved” and that “the goal is always to free up more time for our employees to spend on deeper focus and creative work on behalf of and alongside our authors. HarperCollins did not respond to requests for comment.

几个月前,西蒙与舒斯特出版社的员工参加了一场与OpenAI代表共同举办的研讨会。一位与会者表示:“主持研讨会的人真的完全不了解我们从事的工作。”不过,这家AI公司关于如何在图书行业使用ChatGPT的建议之一,实际上就是用它来撰写致文学代理人的邮件。员工们称,哈珀柯林斯和哈奇特出版社的编辑们也开始越来越多地使用这种做法。

Months ago, workers at Simon & Schuster attended a workshop with representatives from OpenAI. “The person leading the workshop genuinely had no idea what we did,” an attendee says, but one of the AI company’s recommendations for how to use ChatGPT in the book trade was, in fact, composing emails to literary agents. The practice has also grown among editors at HarperCollins and Hachette, employees say.

员工们表示,2024年5月,西蒙与舒斯特出版社曾举办了一场内部竞赛,鼓励员工提出AI的最佳应用场景,冠军可获得1万美元奖金,两名亚军各获5000美元。一位员工称:“从那以后,公司已经‘撤回了一些推广AI的措施,因为员工在公开会议上不断对此提出抱怨。”据多位员工透露,AI工具也开始出现在 设计中,一些由西蒙与舒斯特负责发行的海外出版社在分享设计时,甚至公开承认使用了AI。

In May 2024, staffers say Simon & Schuster held a contest among employees to come up with the best use cases for AI, with a $10,000 prize for the winner and $5,000 each for two runners-up. Since then, the company has “rolled back some of the AI-pushing because employees kept complaining about it in town halls,” says one employee. According to several staffers, AI assets are also cropping up in cover art, with some foreign presses distributed by Simon & Schuster openly acknowledging AI use when sharing designs.

我采访的所有代理人都表达了担忧,担心出版商可能会将作者手稿中的文本粘贴到大语言模型(LLM)中,以生成拒稿信和宣传文案等内容。“我们在合同中加入了AI条款,规定‘不得将此素材输入大语言模型’,”一位不愿透露姓名以免遭受职业打击的代理人表示。“表面上,这是为了保护作者免受科技公司侵害,但也适用于购买和出版图书的公司。如果他们不使用闭环模型,就可能在用作者未发表的作品喂养大语言模型。”

All of the agents I spoke with expressed fears that publishers might paste text from their authors’ manuscripts into the LLMs in order to generate things like rejection letters and publicity descriptions. “We’ve added AI clauses to our contracts saying ‘this material can’t be run through an LLM,’” says one agent, who did not want to be named to avoid professional repercussions. “Ostensibly, that was meant to protect authors from tech companies, but it also applies to the company buying and publishing the book. If they're not using a closed-loop model, they could be feeding an LLM with an author’s unpublished writing.”

与大多数人在线使用的大语言模型(如Google Gemini、ChatGPT等)不同,闭环模型运行在个人电脑或“物理隔离”的网络上,因此无法与AI公司的云服务器共享数据。哈珀柯林斯的一位消息人士称,多位编辑曾询问管理层能否将完整手稿粘贴到开环大语言模型中,但被公司法务团队告知不得这样做。

Unlike the LLMs most people use online (Google Gemini, ChatGPT, et al.), a closed-loop model operates on an individual computer or network that’s “air-gapped” so it can’t share data with the AI company’s cloud servers. One source at HarperCollins says multiple editors have asked managers if they could paste a full manuscript into an open-loop LLM and were told not to by the company’s legal team.

哈切特的员工也在为公司的AI政策在新任首席信息官卡尔·希克森领导下“演变”做准备,因为他此前曾担任沙特国家支持的SRMG公司首席技术官,该公司曾公开拥抱智能体AI。

Hachette employees are also bracing for the company’s AI policies to “evolve” under new chief information officer Carl Hixson, due to his previous role as chief technology officer at SRMG, a Saudi state-backed company that has publicly embraced agentic AI.

大五出版集团旗下多家公司的员工表示,他们只是因为高管通过裁员大幅削减团队规模,随后又将他们的工作量增加了两倍,才不得不勉强尝试使用大语言模型。

Some staffers across the Big Five say they’re reluctantly experimenting with LLMs only because executives gutted their teams through layoffs and subsequently tripled their workloads. “It’s skeleton crews everywhere you look,” says one employee.

“到处都是只剩骨干在撑着,”一名员工说,“大团队被压缩到只剩五六个人,上下浮动,但我们要处理的书却是原来的两三倍。难怪大家都在走捷径。我不怪他们,我怪公司把捷径强塞给我们,说‘不这么干就得掉队’。”

“Large teams have been reduced to just five or six people, give or take, and we’re doing double or triple the number of books. No wonder people are taking shortcuts. I don’t judge them for that. I judge the company for shoving the shortcuts down our throats and saying, ‘Do this or we fall behind.’”

就在过去几周,西蒙与舒斯特的员工间流传出消息:公司正在配合Skan AI进行一项实验性试点,“显然是应KKR的要求”——这家投资公司于2023年收购了西蒙与舒斯特。根据其官网介绍,Skan AI“为领导者提供证据基础,以削减成本、确定自动化优先级,并满足董事会层面的转型指令”。对此,西蒙与舒斯特员工发起联署公开信,致函CEO格雷格·格里利,表达“强烈反对”,并“寻求承诺:现在或将来都不将Skan AI或类似软件引入S&S的工作流程”。

In just the past few weeks, word spread among Simon & Schuster workers that the company was conducting an experimental trial with Skan AI “at the apparent urging of KKR”—the investment firm that purchased Simon & Schuster in 2023. According to its own website, Skan AI “gives leaders the evidence base they need to reduce costs, prioritize automation, and meet board-level transformation mandates.”In response, Simon & Schuster employees began gathering signatures on an open letter to their CEO, Greg Greeley, expressing their “strong opposition” and “seeking a commitment to not bring Skan AI or other similar software into S&S workflows, either now or in the future.”

除了对该软件监控功能的担忧,许多员工还担心Skan AI的“自动化发现”工具会被用来监视并取代他们。

Beyond the software’s surveillance capabilities, many workers were also concerned with Skan AI’s “automation discovery” tools being used to shadow and replace them.

《纽约》杂志的“Book Gossip”通讯于10月6日刊登了这封公开信的消息。同日,格里利向西蒙与舒斯特员工发送备忘录,确认公司一直在探索Skan AI的Blueprint产品,但“尚未决定使用Blueprint或任何其他生产力监控、工作流分析工具”,且他在前一天员工提出担忧前,“未曾见过与此早期探索相关的材料”。Pangram——这个无论好坏已成为首选AI检测平台的工具——显示,格里利备忘录的至少部分内容是由AI撰写的。

News of the open letter was published in New York magazine’s Book Gossip newsletter on October 6. On the same day, Greeley sent a memo to Simon & Schuster employees confirming that the company has been exploring Skan AI’s Blueprint product but that “no decision has been made to use Blueprint or any other productivity-monitoring or workflow-analysis tool,” and that he “had not seen the materials relating to this early-stage exploration” before concerns were raised to him the day before. Pangram, which, for better or worse, has become the go-to AI-detection platform, indicates that at least some of Greeley’s memo was written by AI.

近两年前,在UBS全球媒体与通讯大会上,哈珀柯林斯出版集团首席执行官布莱恩·默里表示,人工智能为图书出版商带来的“机遇多于风险”,他预见人工智能将在未来发挥作用,增加哈珀柯林斯出版的译作和有声书数量。自那时起,多位编辑表示,他们在每年的法兰克福书展和伦敦书展上看到了带有AI使用披露的大语言模型翻译稿件,美国出版商在这些书展上从外国文学代理机构购买国际出版权和翻译权。

Almost two years ago at the UBS Global Media and Communications Conference, HarperCollins CEO Brian Murray said AI presents “more opportunities than risks” for book publishers and that he saw AI playing a role in increasing the number of translated books and audiobooks published by HarperCollins in the future. Since then, multiple editors say they’ve seen LLM-translated manuscripts with AI-use disclosures at the annual Frankfurt and London book fairs, where US publishers buy international publishing and translation rights from foreign literary agencies.

8月,欧洲版公司执行出版人迈克尔·雷诺兹在巴尔的摩举行的“新声音新空间”会议上对一屋子书商表示,他对人工智能在翻译领域的可能性感到兴奋,据与会者称,他“似乎对批评声音感到困惑”。这家以出版埃莱娜·费兰特的《那不勒斯四部曲》而闻名的纽约独立出版社,早已因在书封上不署名其人工(暂时)翻译而在文学界备受争议。

In August, Michael Reynolds, executive publisher at Europa Editions, an independent press in New York best known for publishing Elena Ferrante’s Neapolitan Quartet of novels, told a room full of booksellers at the New Voices New Rooms conference in Baltimore he was excited about the possibilities for AI in translation and “seemed baffled by critiques of it,” according to attendees. Europa Editions is already controversial among literary circles for leaving the names of its human (for now) translators off the covers of its books.

“五大出版公司的管理层与其他大型美国公司的管理层有更多共同点,而不是与他们手下工作的编辑、宣传人员和翻译人员,”《大小说:集团化如何改变出版业与美国文学》一书的作者丹·辛金(Dan Sinykin)表示。“他们总是在寻找最大化利润的方法,而眼下,他们正试图在发生反抗之前看看自己能做些什么。”

“The C-suites at Big Five publishing companies have more in common with the C-suites at other major American companies than they do with the editors and publicists and translators who work for them,” says Dan Sinykin, author of Big Fiction: How Conglomeration Changed the Publishing Industry and American Literature. “They’re always looking for ways to maximize profit, and right now they’re trying to see what they can get away with before there’s a revolt.”

我交谈过的业内人士大多只希望出版商至少能提供明确的AI使用指南和披露说明,以帮助缓解当前的混乱局面。“我们需要出版商明确说明使用了哪些工具以及使用的时间,”Triangle House Literary文学机构的经纪人艾玛·德里斯(Emma Dries)说。她此前曾在哈珀柯林斯(HarperCollins)和企鹅兰登(Penguin Random House)担任编辑。而一位哈珀柯林斯的现任员工则表示,公司尚未给出任何“关于如何向作者或经纪人解释这一切的指示,因为他们知道这肯定会引发一场大风暴。”

Most of the industry professionals I spoke with just want publishers to provide clear AI usage guidelines and disclosures, at the very least, to help mitigate the current chaos. “We need publishers to be clear about what is being used and when,” says Emma Dries, an agent at Triangle House Literary who previously worked in editorial at HarperCollins and Penguin Random House. A current HarperCollins staffer, meanwhile, says there has been no direction “about what to say to authors or agents about any of this, because I think they know it would start a shitstorm.”

“除非这些工具被彻底禁止——说实话,这正是我的偏好,”德里斯继续说道,“否则每个人都应该加强沟通。”

“Short of these tools being banned, which would frankly be my preference,” Dries continues, “everybody should be communicating more.”