虽然场合看似随意，但这一举措却绝非偶然——周三，中国东北某省的省委书记在一家咖啡馆里与多位数字内容创作者进行了会面。
The setting may have been casual but the choice was not when the Communist Party boss of a northeastern Chinese province sat down with digital content creators at a coffee shop on Wednesday.
吉林省委书记黄强邀请这些网红们来到长春市内的松原咖啡馆，在轻松的氛围中鼓励他们“积极弘扬主流价值观，传播正能量”。
Jilin province party secretary Huang Qiang invited the influencers to the relaxed setting of the Songyuan Coffee Shop in Changchun to encourage them to “actively promote mainstream values and spread positive energy”.
据当地政府发布的消息，黄强与与会者还就多项宣传重点进行了交流，包括今年1月在长春举办的世界大学生冬季运动会、文化旅游以及该地区的革命历史等。
According to a local government statement, Huang and the participants also exchanged views on key promotional priorities, including publicity for the Winter World University Games in Changchun in January, cultural tourism and the region’s revolutionary history.
选择这样一个非正式的场合，显然打破了中国传统官场一贯的刻板惯例。
The choice of the informal venue broke with the rigid protocols of traditional Chinese officialdom.
在西方，许多政界人士常会在公共场所举办“咖啡会”或轻松的见面会，但在中国，极少有官员会利用这种随意的环境来传达政治信息。通常情况下，此类活动都会在市政府内部的会议室、阶梯式礼堂，或是指定酒店的宴会厅及多功能厅中举行。
While many politicians in the West hold “coffee hours” or casual meet-and-greets in everyday public spaces, few officials in China would use such informal settings to communicate a political message. Instead, the events would normally take place in venues ranging from internal meeting rooms within municipal government centres and tiered auditoriums to grand ballrooms and multipurpose halls at designated hotels.
此次会面正值世界大学生冬季运动会开幕前100天，预计届时将有数千名来自全球各地的参赛者齐聚长春。
The meeting came 100 days before the winter games, an event that is expected to draw thousands of participants from around the world.
此次交流旨在借助内容创作者的叙事能力来提升地区的知名度。黄强表示，这是一次绝佳的契机。
The discussion was an attempt to harness the storytelling power of the content creators, with Huang saying that this was a chance to elevate the region’s profile. “[We] must seize the key opportunity of the Changchun Winter World University Games to step up international communication, and present to the world a credible, lovable and respectable China, alongside a Jilin that is warm-hearted, vibrant and full of promise,” he was quoted as saying.
据报道，黄强强调：“我们必须紧紧抓住长春世界大学生冬季运动会这一重要机遇，加强国际传播，向世界展现一个可信、可爱、可敬的中国，以及一个热情洋溢、充满活力且充满希望的吉林。”
Huang urged the influencers to be “people-centred” by using accessible language and to dig deep into Jilin’s unique history and ecology to produce high-quality cultural content.
黄强勉励这些网红博主要坚持以人为本，使用通俗易懂的语言，深入挖掘吉林独特的历史文化与生态资源，创作出高质量的文化内容。他还呼吁大家弘扬中华传统美德，助力塑造真实、友善的地域形象。松原市这家咖啡馆被选作传递上述理念的载体。
He also called on them to champion traditional Chinese virtues to promote an authentic and welcoming regional image. The Songyuan cafe was chosen as a backdrop to convey that message. The building was originally the residence of the commander of the Japanese Kwantung Army during Japan’s invasion of China.
这座建筑最初是日本侵华时期关东军司令官的官邸，后来被改作公务接待场所，去年才重新对公众开放，成为一家咖啡馆。
It was repurposed as an official reception facility and then reopened last year to the public as a coffee shop.
这座建筑的“重生”正是吉林省致力于文化遗产保护的缩影——通过倡导对历史建筑进行适应性再利用，实现文化传承与利用的双赢。
The rebirth of the building represents the province’s broader efforts to prioritise heritage protection by advocating the adaptive reuse of historical architecture.
这家咖啡馆还推出了多款具有地方特色的饮品，比如以吉林名贵药材人参为原料制成的“人参咖啡”，以及灵感源自当地冬季特色美食的“冻梨咖啡”。
The cafe also rolled out drinks with a local flavour, such as “ginseng coffee” – infused with Jilin’s prized medicinal herb – and “frozen pear coffee” – inspired by the region’s winter delicacy.
黄强还向这些内容创作者赠送了两本介绍吉林地区发展概况与革命历史的书籍，为他们进行数字化内容创作提供参考。
Huang also presented the content creators with two books on Jilin’s regional development and revolutionary history to guide their digital storytelling.