全球清真旅游业正将重点从展示市场潜力转向提升目的地准备度和旅行者体验，行业领袖们周六在伦敦举行的论坛上如是说。
The global halal tourism industry is shifting its focus from demonstrating market potential to improving destination readiness and traveler experiences, industry leaders said Saturday at a forum in London.
在题为《清真旅行者经济：从需求信号到目的地价值》的会议上，航空和旅游组织的代表们强调了连通性、教育、技术和行业合作的重要性。
Speaking at a session titled The Halal Traveler Economy: From Demand Signals to Destination Value, representatives from aviation and tourism organizations emphasized the importance of connectivity, education, technology and industry partnerships.
土耳其航空独立董事会成员梅利赫·苏克鲁·埃塞尔塔斯表示，随着旅行者越来越倾向于寻求兼顾宗教需求、文化探索、舒适度和个性化服务的体验，清真旅游正经历一场转型。"我们认为，清真旅行经济正经历一场深刻的范式转变，"埃塞尔塔斯说。
Melih Sukru Ecertas, an independent board member at Turkish Airlines, said halal tourism was undergoing a transformation as travelers increasingly sought experiences combining religious requirements with cultural discovery, comfort and personalized services. "We believe that halal travel economy is experiencing now a profound paradigm shift," Ecertas said.
他强调了土耳其航空覆盖超过155个国家、360多个目的地的航线网络，以及伊斯坦布尔作为连接亚洲、欧洲和美洲市场的战略枢纽的作用。
He highlighted Turkish Airlines' network of more than 360 destinations across over 155 countries and Istanbul's role as a strategic hub connecting markets across Asia, Europe and the Americas.
埃塞尔塔斯指出，航空公司可以在运输乘客之外，为目的地发展做出贡献，并补充说，旅游业各方的合作对于创造持久的经济价值至关重要。"没有单一实体能够掌控整个客户旅程，"他说。"航空公司将旅行者带到门户，但可持续的目的地价值需要生态系统内的开放式创新。"他还强调，清真友好服务和高端旅行标准可以相互补充。
Ecertas stressed that airlines could contribute to destination development beyond transporting passengers, adding that cooperation across the tourism industry was essential to creating lasting economic value. "No single entity can own entire customer journey," he said. "Airlines bring travel to the gateway, but sustainable destination value requires open innovation across the ecosystem." He also emphasized that halal-friendly services and premium travel standards could complement each other.
行业教育与信任是目的地准备的关键清真旅游网络首席执行官哈夫萨·加赫尔表示，该行业已超越证明市场潜力的阶段，越来越专注于帮助目的地有效服务穆斯林旅行者。
Industry education, trust key to destination readiness Hafsa Gaher, CEO of Halal Travel Network, said the sector had moved beyond proving its market potential and was increasingly focused on helping destinations serve Muslim travelers effectively.
她指出，教育和培训是酒店、旅游运营商和目的地了解旅行者需求、建立信任的首要任务。
She identified education and training as priorities for hotels, tour operators and destinations seeking to understand travelers' needs and build trust.
加赫尔表示，旅游专业人士需要准确、易于获取的预订信息，包括可靠的价格、合适的图片和清晰的产品描述。她还敦促旅游企业在投入宣传活动之前先了解其目标受众。
Gaher said travel professionals needed accurate, accessible booking information, including reliable rates, appropriate images and clear product descriptions. She also urged tourism businesses to understand their target audiences before investing in promotional campaigns.
加赫尔表示，目的地应确定合适的旅行社和行业合作伙伴，以触达其目标客户。
Gaher said destinations should identify suitable travel agents and industry partners to reach their intended customers.
信任与技术塑造穆斯林友好型旅游的未来 法扎尔·巴哈尔丁，CrescentRating和HalalTrip的首席执行官表示，研究、目的地基准测试和旅行者信任是行业发展的核心。
Trust, technology shape future of Muslim-friendly tourism Fazal Bahardeen, CEO of CrescentRating and HalalTrip, said research, destination benchmarking and traveler trust were central to the industry's development.
他表示，CrescentRating成立于2008年，最初专注于提高人们对穆斯林旅客需求的认识。
He said CrescentRating, established in 2008, initially focused on raising awareness of Muslim travelers' needs.
他补充说，该行业此后一直在向提升服务质量、采用数字技术和提供更具沉浸感的体验方向发展。
The sector has since advanced toward improving service quality, adopting digital technology and offering more immersive experiences, he added.
巴哈尔丁强调了CrescentRating与万事达卡在2015年的合作，共同推出了全球穆斯林旅行指数，该指数根据可达性、沟通、环境和服务来评估目的地。他表示，该指数的第十一版今年已发布。“使旅行者从意向转为预订的是信任，”巴哈尔丁说。
Bahardeen highlighted CrescentRating's partnership with Mastercard in 2015 to launch the Global Muslim Travel Index, which assesses destinations based on accessibility, communication, environment and services. The index's 11th edition was launched this year, he said. "What makes a traveler go from intention to booking is the trust," Bahardeen said.
他强调了可靠的清真食品选择和全面的穆斯林友好型旅游服务在将旅行兴趣转化为预订中的重要性。
He stressed the importance of reliable halal food options and comprehensive Muslim-friendly tourism services in converting travel interest into bookings.
伦敦清真论坛于周六开幕，汇聚了企业家、投资者、政策制定者和行业领袖。
The London Halal Forum opened Saturday, bringing together entrepreneurs, investors, policymakers and industry leaders.
该论坛由Halal360主办，Halal360是伊斯兰商会及发展组织与清真产品发展公司的联合倡议，活动的全球传播合作伙伴是Anadolu。
Organized by Halal360, a joint initiative of the Islamic Chamber of Commerce and Development and the Halal Products Development Company, the event has Anadolu as its global communications partner.
论坛主题为“清真泰耶布，惠及人类”，论坛探讨了在投资、旅游、技术、供应链、品牌和国际贸易方面的机遇。
Under the theme "Halal Tayyib for Humanity," the forum explores opportunities in investment, tourism, technology, supply chains, branding and international trade.