
澳大利亚酿酒商Treasury Wine Estates Ltd.将其广泛投资组合中的三个品牌出售给亿万富翁奥特利家族,这是其战略的一部分,旨在将重点重新聚焦于其奢华起源。
Australian vintner Treasury Wine Estates Ltd. sold three brands from its extensive portfolio to the billionaire Oatley family, part of a strategy to shift focus back to its luxury origins.
由Ben Westcott撰写 世界知名品牌奔富的母公司将Rosemount、Ingoldby和Secret Stone三个品牌出售给A.G. Oatley Wines,金额未披露,Treasury Wine在周一的声明中表示。该交易预计将在两周内完成。
By Ben Westcott The maker of the world-renowned Penfolds brand will divest Rosemount, Ingoldby and Secret Stone to A.G. Oatley Wines for an undisclosed amount, Treasury Wines said in a statement on Monday. The deal is expected to be completed within two weeks.
Treasury Wine首席执行官Sam Fischer一直在努力精简公司的品牌组合,将其从76个品牌减少到仅30个全球和区域优先选项。这是其战略的一部分,旨在发挥Treasury Wine的优势,通过减少在中国的第三方销售和改革其在美国陷入困境的业务来实现。
Treasury Wine Chief Executive Officer Sam Fischer has been looking to slim down the company’s portfolio of brands from 76 to a smaller “priority” offering of just 30 global and regional options. It is part of a strategy to play to Treasury Wine’s strengths as it seeks to cut down on third-party sales in China and reform its troubled US business.
Rosemount将回归其起源,重新加入奥特利家族,所有者Sandy Oatley将其描述为一个“圆满时刻”。他的父亲Robert创立了该品牌,并在多十年内将其打造成成功的酒庄后将其出售。
Rosemount will be returning to its origins by rejoining the Oatley family, with owner Sandy Oatley describing it as a “full-circle moment.”His father Robert created the brand, building it over multiple decades into a successful winery before selling it.
奥特利家族目前位列《澳大利亚金融评论》2026年富豪榜第98位,估计财富为19亿澳元(约13亿美元)。
The Oatley family are currently ranked 98th on the Australian Financial Review’s 2026 Rich List, with an estimated wealth of A$1.9 billion ($1.3 billion).