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超越大城市:印度电商下一波增长来自何处?Beyond metros: Where is India's next wave of e-commerce growth coming from?

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印度电商市场正在向大城市之外扩张,越来越多的小城镇获得了更广泛的商品选择,卖家也加入了数字商务生态系统。

India's e-commerce market is expanding beyond metros, with smaller towns gaining access to a wider range of products and sellers joining the digital commerce ecosystem.

Flipkart集团高级副总裁拉吉尼什·库马尔讨论了这一转变如何改变行业格局,公司计划创造超过25万个直接和间接的节日季工作岗位,以及其约8200个设施网络以应对需求激增。

Rajneesh Kumar, Senior Vice President at Flipkart Group, discusses how this shift is transforming the industry, the company's plans to generate more than 2.5 lakh direct and indirect festive-season jobs, and its network of around 8,200 facilities to handle demand surges.

他还解释了为何他认为尽管面临竞争,印度电商市场仍有增长空间。观看配套视频以获取完整对话。

He also explains why he believes India's e-commerce market has room to grow despite competition. Watch accompanying video for full conversation.