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迪士尼新任首席技术官向员工坦言:在瞬息万变的媒体格局中取胜“不会轻松”Disney's new CTO tells staff he 'won't pretend it will be easy' to win in the changing media landscape

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迪士尼聘请了Character.AI的卡兰迪普·阿南德负责其技术战略。《法新社》通过盖蒂图片社的曼努埃尔·金特罗;《NurPhoto》通过盖蒂图片社的塞缪尔·博伊万绘制插图。Disney hired Karandeep Anand from Character.AI to oversee its technology strategy. Manaure Quintero / AFP via Getty Images; Illustration by Samuel Boivin/NurPhoto via Getty Images

迪士尼新任技术主管在致员工的一份备忘录中表示,在瞬息万变的媒体环境中,“我不会假装这会很容易”。作为“老鼠王国”历史上首位覆盖全公司的首席技术官(CTO),卡兰迪普·阿南德(Karandeep Anand)由首席执行官乔什·达马罗(Josh D'Amaro)任命,负责领导迪士尼的技术转型。他于10月初正式上任。在达马罗的领导下,迪士尼正加大技术投入,以在流媒体领域更好地与Netflix和YouTube竞争。

Disney's new tech chief said in a memo to employees that he "won't pretend it will be easy" to win in the changing media environment. Karandeep Anand, the Mouse House's first-ever companywide CTO, was hired by CEO Josh D'Amaro to lead Disney's tech transformation. He started in early October. Under D'Amaro, Disney is investing in tech to better compete with Netflix and YouTube in streaming.

阿南德此前曾领导过一家名为Character.AI的人工智能初创公司,而迪士尼去年秋天曾向其发出停止侵权函。(迪士尼要求Character.AI未经许可不得利用其受版权保护的角色制作聊天机器人,该初创公司也予以配合。)阿南德在周五下午向员工表示,媒体行业正“处于一个转折点”,并补充说,凭借深厚且标志性的内容库以及充满热情的粉丝群体,他对迪士尼手握优势充满信心。

Anand previously ran Character.AI, an AI startup that Disney sent a cease-and-desist letter to last fall. (Disney told Character.AI not to make chatbots from its copyrighted characters without permission, and the startup complied.) Anand told staffers on Friday afternoon that the media business is "at an inflection point," adding that he's confident Disney has a strong hand thanks to its deep, iconic content library and a passionate fan base.

阿南德在备忘录中写道:“凭借我们丰富的知识产权和全球粉丝社群,我坚信我们拥有独一无二的取胜地位。”这份备忘录由《商业内幕》(Business Insider)获取。这位新任技术主管还表示,在这一竞争激烈的媒体格局中取胜,“需要专注、速度,以及拒绝好主意、从而拥抱更棒主意的决心”。阿南德还称,他“从记事起就一直钦佩迪士尼”,并表示在加入“老鼠王国”后的第一周,他已进行了富有建设性的交流。

"With our rich IP and global fan community, I strongly believe we are uniquely positioned to win," Anand said in his memo, which was obtained by Business Insider. The new tech chief said that winning in this highly competitive media landscape "will take focus, speed, and the willingness to say no to good ideas so we can say yes to great ones." Anand also said he's "admired Disney for as long as I can remember" and said he had constructive conversations in his first full week inside the Mouse House.

阿南德说:“最令我印象深刻的是这个团队对工作的才华与投入,迪士尼所臻于完美的专业技艺,以及你们已经打下的坚实基础。”今年,迪士尼通过拥抱人工智能、进一步整合Disney+和Hulu,积极布局技术转型——这是构建包含游戏和周边商品的流媒体超级应用的第一步。阿南德强调了达马罗在任命公告备忘录中列出的三大优先事项:将卓越叙事作为我们的“北极星”,让技术服务于创造力,以及以“一个迪士尼”的格局运营。目前,达马罗正面临迪士尼股价低迷的挑战。

"What stands out most is the talent and care this team puts into its work, the craft Disney has perfected, and the strong foundation you've built," Anand said. Disney has leaned into tech this year by embracing AI and further unifying Disney+ and Hulu — the first step in building a streaming super app that includes games and merchandise. Anand highlighted the same three top priorities that D'Amaro listed in the memo announcing his hire: great storytelling as our North Star, technology in service of creativity, and operating as One Disney. D'Amaro is contending with Disney's listless stock price.

在过去一年里,股价下跌超过1%,而标普500指数在此期间上涨17.3%;过去五年,股价下跌超过38%,而美国股票整体在此期间上涨超过74%。请阅读Anand的完整备忘录:

Shares have fallen more than 1% in the past year, compared to a 17.3% gain for the S&P 500, and are down over 38% in the past five years, while US stocks broadly have risen more than 74%. Read Anand's full memo below: