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彭博社

Epic Games推迟迪士尼项目,要求开发者更多使用AIEpic Games Delays Disney Project, Asks Developers to Use More AI

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旧金山游戏开发者大会上的Epic Games展台。摄影师:贾斯汀·沙利文/盖蒂图片社The Epic Games booth at a Game Developers Conference in San Francisco. Photographer: Justin Sullivan/Getty Images

根据熟悉该项目的人士透露,Games Inc. 推迟了与华特迪士尼公司(Walt Disney Co.)即将推出的视频游戏合作项目的发布时间,并要求其开发者使用更多人工智能工具来完成游戏。

Games Inc. delayed the release of an upcoming video-game collaboration with Walt Disney Co. and told its developers to use more artificial intelligence tools to finish the game, according to people familiar with the project.

该游戏原定于3月发布,但目前已被推迟,且尚未传达新的发布日期。这些熟悉情况的人士要求匿名,因为他们未获授权对外发表言论。

The title had been slated for release in March, but is now delayed with no new date communicated, said the people familiar, who asked to not be identified because they weren’t authorized to speak to publicly.

该游戏为一款射击类游戏,包含漫威(Marvel)和星球大战(Star Wars)系列的角色。开发者被指示采用“人工智能优先”(AI first)的生产模式,使用如Anthropic的Claude等工具。随后,人类将负责管理和指导该工作。一位游戏总监在一条被彭博社审阅的内部消息中告诉员工:“不再编写手写代码。”该总监补充称,游戏的所有艺术内容将“通过完整的人工智能工作流程生成”。

Developers on the game, a shooter featuring characters from the Marvel and Star Wars franchises, were instructed to implement an “AI first” production model using tools such as Anthropic’s Claude. Humans will then manage and guide that work. “No more hand-written code,” one of the game’s directors told staff in an internal message reviewed by Bloomberg. The director added that all art for the game would be “generated with full AI workflows.”

即使在此公告之前,这家热门游戏的制作方就在全力推动在其所有部门中使用人工智能。但这是首次有主要视频游戏公司尝试主要依靠人工智能来打造一款游戏。

Even before this announcement, the maker of the popular game had been pushing hard for the use of AI across all of its divisions. But this is the first time a major video-game company has attempted to build a title primarily with AI.

“我们正在拥抱人工智能加速的开发模式,这一模式由Epic的开发者引领——他们是我们所做一切事情的愿景者和创意驱动力,”Epic Games传播总监Jake Jones在向彭博社发表的声明中表示。迪士尼的一位发言人未能立即回应置评请求。

"We’re embracing AI-accelerated development, led by Epic developers who are the visionaries and creative drivers for everything we do,” said Jake Jones, communications director at Epic Games, in a statement to Bloomberg News. A spokesperson for Disney didn’t immediately respond to a request for comment.

熟悉情况的人士称,该公告让一些Epic开发者在上周的视频通话中感到震惊。一些人开玩笑说,他们应该如何处理人工智能生成工作中产生的错误,询问是否应该让Claude来修复自己的错误。一些人表示,他们希望这不是一个严肃的请求,或者公司会撤回这一决定,认为该举措可能不会像Epic所希望的那样成功。

The announcement left some Epic developers stunned on a video call last week, according to the people. Some made jokes about how they should handle errors produced by the AI-generated work, asking if they should ask Claude to fix its own mistakes. Some said they hoped that it was not a serious request or that the company would reverse course, arguing that the initiative wouldn’t be as successful as Epic hoped.

2024年,迪士尼向私有公司Epic投资了15亿美元,以换取其部分股权。两家公司还达成了一项涵盖多款游戏的合作协议,原计划以这款射击游戏作为开端。3月,Epic表示将裁员1000人,部分原因是游戏销量放缓。

In 2024, Disney invested $1.5 billion in Epic, which is privately owned, in exchange for an equity stake. The two companies also agreed to a multi-game partnership that was set to kick off with the shooting title. In March, Epic said it was cutting 1,000 jobs due in part to slower sales of .

知情人士称,这款新的迪士尼游戏开发进度比预期缓慢,部分原因在于Epic低估了开发所需的人员数量和时间。

Progress on the new Disney game has been slower than expected, in part because Epic underestimated how many staffers and how much time it would take to produce, said the people.

生成式人工智能在游戏领域的应用一直备受争议,无论是开发者还是玩家都对此提出了强烈批评。他们认为,使用该技术制作的内容质量较低。今年早些时候的一项调查显示,超过三分之一的游戏开发者在工作中使用人工智能,而超过一半的开发者认为这项技术对行业弊大于利。

The use of generative AI in video games has been a controversial both among developers and gamers, who have loudly criticized games featuring content created by the technology, saying they are of lesser quality. A survey earlier this year found that more than one-third of game developers use AI as part of their jobs and that more than half think the technology is bad for the industry.