东京 — — 随着亚洲品牌在东京繁华商业区开设旗舰店以凸显其全球价值，它们在该市的主要商业区变得更加显眼。新租户的加入使得日本首都的优质零售空间更加紧张。
TOKYO -- Asian brands are becoming more visible in major commercial areas in Tokyo as they open flagship stores in ritzy areas to highlight their value around the world. The entry of new tenants is making prime retail space more scarce in Japan's capital.
根据全球房地产服务提供商CBRE的调查，新宿区在4月至6月期间的路边店铺空置率与银座和涩谷购物区一样，达到0%。东京四大购物区中最后一个的表参道-原宿区空置率在本季度降至0.1%。
Shinjuku joined the Ginza and Shibuya shopping districts in having a 0% vacancy rate for roadside stores in the April-June period, according to a survey by global real estate service provider CBRE. The rate in the Omotesando-Harajuku district, the last of Tokyo's four major shopping areas, fell to 0.1% for the quarter.
由于日本、欧洲和美国的奢侈时尚和运动品牌长期占据零售空间，东京四大购物区几乎一直没有空置。如今，亚洲品牌正在开设更多独立店铺，进一步加剧了空间的紧张。
There have been almost no vacancies in the four districts as retail space has long been occupied by Japanese, European and American luxury fashion and sports brands. Now Asian brands are opening more stand-alone stores, adding to the scarcity.
韩国时尚品牌Matin Kim由电商平台Hagohaus运营，于4月在原宿开设了一家独立店铺，旨在吸引更多粉丝并提升品牌知名度。该品牌决定开设该店铺，是因为之前设立的快闪店受到顾客的积极反馈。
Matin Kim, a South Korean fashion brand operated by e-commerce platform Hagohaus, opened a stand-alone store in Harajuku in April, aiming to attract more fans and raise its name recognition. It decided to open the shop after receiving a favorable reaction from customers to pop-up shops it set up previously.
Matin Kim在制定计划后花费了大约一年时间才开设了这家新店。“竞争异常激烈，因为房产一上市就会立刻找到租户，”一位负责人表示，并补充说，“为我们找到合适的房产是最大的挑战。”韩国时尚品牌Martin Kim于4月在东京原宿开设了一家独立店铺。
Matin Kim took roughly a year to open its new outlet after laying out its plans. "Competition is extremely intense, as properties find tenants immediately after they are put on the market," an official in charge said, adding, "Securing an appropriate property was the biggest challenge for us." South Korean fashion brand Martin Kim opened a stand-alone store in Tokyo's Harajuku in April.
泰国香氛品牌Panpuri隶属于日本化妆品公司Kose Holdings，于8月在青山开设了一家旗舰店。顾客可以在店内根据自己喜欢的香调调配香水。本月晚些时候，Panpuri将在二楼开设一家水疗中心。
Thai fragrance brand Panpuri, which operates under Japanese cosmetics maker Kose Holdings, opened a flagship store in Aoyama in August. Customers can make perfume blends from their favorite scents at the shop. Later this month, Panpuri will open a spa on the second floor.
“我们在泰国有31家门店，而[Aoyama]旗舰店在塑造我们品牌的全球愿景以及让其在日本为人所知方面发挥着重要作用，” Panpuri Japan的代表董事兼首席执行官杉崎浩史表示。
"We have 31 stores in Thailand, and the [Aoyama] flagship store plays an important role in creating the global vision of our brand, and making it known in Japan," said Hiroshi Sugizaki, representative director and CEO of Panpuri Japan.
韩国眼镜品牌Gentle Monster在东京的黄金地段开设门店，去年8月在银座开设了一家街边店，这是其继2024年在青山开设门店之后的第二家店铺。
Gentle Monster, a South Korean eyewear brand, operates in prime locations in Tokyo, opening a streetside store in Ginza in August last year, its second after opening a shop in Aoyama in 2024.
表参道-原宿地区尤其受到亚洲品牌的青睐，可能是因为它不仅吸引日本顾客，还吸引国际游客。该地区以时尚地点而闻名。
The Omotesando-Harajuku district is especially popular with Asian brands, possibly because it attracts not only Japanese customers but also international tourists. It is known as a trendy location.
由于空置街边店铺稀缺以及日本和国际品牌之间空间竞争激烈，黄金地段的租金一直在上涨。
Rents have kept rising in prestigious locations due to the scarcity of vacant street stores and intense competition for space among Japanese and international labels.
CBRE估计，在4月至6月季度，银座、表参道-原宿和涩谷的平均合同租金达到历史最高水平。银座的平均月租金为每3.3平方米298,000日元（约合1,881美元），年增0.7%；表参道-原宿为256,000日元，年增1.6%；涩谷为187,000日元，年增2.7%。新宿的租金年增2%，达到187,000日元。
In the April-June quarter, average contract rents, estimated by CBRE, reached record highs in Ginza, Omotesando-Harajuku and Shibuya. In Ginza, the average monthly rent was 298,000 yen ($1,881) per 3.3 square meters, up 0.7% on the year. In Omotesando-Harajuku, it was 256,000 yen, up 1.6%, and in Shibuya it was 187,000 yen, up 2.7%. The figure in Shinjuku rose 2% on the year to 187,000 yen.
“在主要地区，存在合同租金高于要价租金的情况，” 美国房地产服务公司Jones Lang LaSalle（JLL）负责零售租赁的杉田龙也表示。要价租金是物业所有者广告上的初始租金价格，而合同租金是双方实际达成一致的金额。
"In major areas, there are cases where contract rents rise above asking rents," said Tatsuya Sugita, who oversees retail leasing at U.S.-based real estate service Jones Lang LaSalle (JLL). Asking rents are the initial rental price advertised by property owners, while contract rents are the actual amount agreed upon.
他表示，亚洲品牌仍然渴望进入新区域，因为它们预计通过开设更多实体店来实现增长。根据CBRE的调查，截至6月，亚洲品牌占所有表示希望在一年内在日本主要城市开设路边店铺的公司的17.5%，而2025年6月这一比例为9.3%。
Asian brands remain eager to move into new areas as they expect to grow by opening more brick-and-mortar stores, he said. According to a CBRE survey, Asian brands accounted for 17.5% of all companies that expressed a desire as of June to open roadside stores within a year in major cities across Japan -- up from 9.3% in June 2025.
随着越来越多的品牌愿意开设门店，供需紧张的局面将继续存在，租金上涨的趋势可能会进一步加强，CBRE董事本田飞鸟如是说。
"Upward trends on rents are likely to become stronger as the supply and demand crunch will continue now that more brands are willing to open stores," said Asuka Honda, a director at CBRE.