
Naboo 是一家为大型企业预订和管理活动的巴黎初创公司,周二表示已完成品牌重塑。它现在向采购和财务团队以及活动组织者推广自身。
Naboo, a Paris start-up that books and manages events for large companies, has rebranded, it said on Tuesday. It now pitches itself to procurement and finance teams as well as to event organisers.
公司称其每年处理超过 3 亿美元的企业活动,其 AI 能平均为客户每场活动节省 12% 的成本。但未说明如何衡量这些节省。
The company says it handles more than $300 million of corporate events a year, and that its AI saves clients 12% per event on average. It did not say how it measures those savings.
Naboo 的观点是,活动策划者和活动付款方的需求不同。组织者希望速度快、预订简单,而财务和采购团队则希望看到并控制支出。Naboo 表示其平台现在能在一个地方服务这两类群体。
Naboo’s pitch is that event planners and event payers want different things. Organisers want speed and simple booking, while finance and procurement teams want to see and control spending. Naboo says its platform now serves both groups in one place.
为此,它使用在后台运行的 AI 代理。这些代理负责寻找供应商的部分工作、确定客户需求以及处理重复性行政事务,Naboo 如此表示。它们还能直接与供应商谈判报价。
To do that, it uses AI agents that work in the background. They handle parts of finding suppliers, working out what a client needs, and repetitive admin, Naboo said. They also negotiate quotes with suppliers straight away.
“AI 现在使我们能够在后台吸收大部分复杂性,从而让我们的团队能够将更多时间用于咨询、支持和服务质量,”Naboo 品牌与传播负责人 Bryan Kulka 说道。
“AI now allows us to absorb much of the complexity in the background, so that our teams can devote more time to advice, support and service quality,” said Bryan Kulka, Naboo’s head of brand and communications.
新形象由设计机构 Bleed 打造。有了它,Naboo 不再仅仅把自己定位为活动预订网站,而是作为连接活动、采购和财务团队的系统。
The new look was created by design agency Bleed. With it, Naboo no longer presents itself as just a site for booking events, but as a system that connects event, procurement, and finance teams.
此次品牌重塑发生在一年忙碌之后。2 月,Naboo 获得 Lightspeed Venture Partners 领投的 7000 万美元 B 轮融资,并在纽约开设办事处。
The rebrand follows a busy year. In February, Naboo raised a $70 million Series B led by Lightspeed Venture Partners, and opened an office in New York.
当时,它表示希望通过 AI 预订代理和企业支付卡拓展更广泛的采购业务。
At the time, it said it wanted to move into wider procurement, with an AI booking agent and a corporate payment card.
Naboo 由 Maxime Eduardo、Antoine Servant、Lucien Bredin 和 Jean-Louis Villeminot 于 2022 年创立。目前在八个国家拥有 180 名员工,其客户包括法国 CAC 40 指数成分股的约四分之一。它还表示,谷歌、Meta、微软和西门子也是其客户。
Naboo was founded in 2022 by Maxime Eduardo, Antoine Servant, Lucien Bredin, and Jean-Louis Villeminot. It now has 180 staff in eight countries, and counts about a quarter of the firms on France’s CAC 40 index among its clients. Google, Meta, Microsoft, and Siemens are customers too, it said.
它不是唯一一家利用 AI 与供应商谈判的公司。Vertice 在六月收购了竞争对手 Vendr,并运行一个用于软件合同的 AI 谈判代理。
It is not the only company using AI to haggle with suppliers. Vertice, which bought rival Vendr in June, runs an AI negotiation agent for software contracts.