据Semrush周二发布的报告，无论是在英国还是美国，ChatGPT对新闻网站的依赖程度均高于其他主流人工智能平台。今年1月至7月期间，新闻类内容在ChatGPT所引用的信息来源中所占比例逐月上升。相比之下，Gemini、谷歌的AI Mode以及AI Overviews的表现均逊于ChatGPT。
ChatGPT leans on news sites more than any other major AI platform, in both the UK and the US, Semrush said on Tuesday. From January to July, news took a bigger share of ChatGPT’s cited sources every month. Gemini, Google’s AI Mode and AI Overviews all trailed it.
这种趋势在英国表现得更为明显。在ChatGPT引用的英国前100个域名中，新闻与信息类网站平均占据了29.5%的比例；而在美国，这一数值为19.6%。
The pull is stronger in the UK. News and information sites took 29.5% of citations among ChatGPT’s 100 most-cited UK domains, on average.
Semrush现由Adobe集团所有，该公司提供的工具可追踪各品牌在人工智能生成回答中的出现情况。为编制2026年人工智能可见性指数，该公司每月分别向英国市场发送250万条查询指令、向美国市场发送2500万条查询指令。测试过程中使用了ChatGPT、Gemini以及谷歌的AI Mode，同时还纳入了基于真实搜索关键词生成的谷歌AI Overviews结果。相关数据涵盖了2026年1月至7月期间22个行业领域的情况。
In the US, the figure was 19.6%. Semrush, which Adobe owns, sells tools that track how brands appear in AI answers. For the 2026 AI Visibility Index, it ran 2.5 million UK prompts and 25 million US prompts each month. It used ChatGPT, Gemini and Google’s AI Mode. It added Google AI Overviews results for real search keywords. The data covers January to July 2026 and 22 industry categories.
Semrush首席营销官安德鲁·沃登在声明中指出：“如今人工智能已成为消费者决策过程中的重要环节，深刻影响着他们发现品牌、筛选选项乃至最终完成购买的方式。”
“AI is now a decision layer for customers, changing how they discover brands, sort through options and ultimately purchase,” Andrew Warden, Semrush’s chief marketing officer, said in a statement.
在英国的品牌推荐结果方面，各平台间的差异更为显著。就英国市场而言，任意两个平台所推荐的前100个品牌中，平均仅有63至70个品牌重合；而在美国，这一数值为70至78个。在统计的七个月里，英国市场的各平台在品牌推荐及信息来源选择上均表现出较低的一致性。
The platforms agree less in the UK The four platforms also disagree more about which brands to name in the UK. On average, any two of the four platforms shared 63 to 70 of their top 100 mentioned brands in the UK. In the US, the figure was 70 to 78. The UK platforms agreed less on both brands and sources in all seven months measured.
从数据来看，Gemini在每个月份、两个市场中推荐的不同品牌数量均多于ChatGPT。而在每次回答中引用的信息来源数量方面，ChatGPT位居四平台之首，Gemini则最少。
Gemini named more distinct brands per answer than ChatGPT in every month, in both markets. ChatGPT cited the most sources per answer of the four platforms, and Gemini the fewest.
此外，Semrush还发现：品牌被提及并不等同于被作为信息来源引用。综合各行业与平台来看，平均仅有不到一半的“被提及度排名前100的品牌”同时出现在“被引用度排名前100的域名”榜单中。在英国市场，这一重合度每月略有波动，范围在36.7至45.3个域名之间。
Semrush also found that being mentioned is not the same as being cited as a source. Fewer than half of the top 100 mentioned brands also appeared among the top 100 cited domains, on average across categories and platforms. In the UK, the overlap ranged from 36.7 to 45.3 domains out of 100, depending on the month.
乐购与阿斯达的差距显而易见。这两家品牌在每个月的四大平台榜单中均稳居前100名之列。然而在7月份，乐购是ChatGPT提及率最高的英国网站，排名第25位；阿斯达则排在第606位。在Gemini平台上，两者的排名分别为第29位和第60位。谷歌的AI摘要功能更常引用医疗类网站在两大市场中，无论哪个月份，谷歌的AI摘要功能引用医疗参考网站的频率都高于其他三个平台。
Tesco and Asda show the gap. Both stayed among the top 100 mentioned brands on all four platforms in every month. Yet in July, Tesco was ChatGPT’s 25th most-cited UK domain and Asda its 606th. On Gemini, they ranked 29th and 60th. Google’s AI Overviews turn to medical sites Google’s AI Overviews cited medical reference sites more than the other three platforms did, in both markets and every month.
在英国，这类网站在主要引用来源中所占比例介于13.4%至18.9%之间；在美国，这一比例则为8.4%至13.7%。新闻类内容在英国影响力更大在Gemini平台上，新闻类内容每月都是英国地区被引用最多的内容类型，其在前100名引用来源中所占比例介于16.6%至23.0%之间。媒体在AI回答中的地位已成为现实议题据《The Information》上月报道，谷歌正在通过一项试点项目向100家媒体机构支付费用，以换取其在AI回答中的内容使用权。
In the UK, those sites took 13.4% to 18.9% of its citation weight among leading sources. In the US, they took 8.4% to 13.7%. News carries more weight in the UK On Gemini, news led the UK source categories every month. It took 16.6% to 23.0% of top-100 citations. Publishers’ place in AI answers is already a live issue. Google is paying 100 publishers for AI answers in a pilot, The Information reported last month.
谷歌的AI模式同样依赖少数特定网站在英国，排名前十的引用来源网站在谷歌所统计的1万个高频引用网站中占据了23.2%至35.8%的份额；相比之下，ChatGPT的这一比例仅为12.8%至15.4%。不同市场的热门品牌各不相同Semrush统计发现，有24个英国网站和36个美国网站在每个月的四大平台榜单中均能进入前100名，该公司将这类网站统称为“通用核心品牌”。
Google’s AI Mode also leaned on a small group of sites. In the UK, its ten leading source domains took 23.2% to 35.8% of citations among its 10,000 most-cited domains. For ChatGPT, the figure was 12.8% to 15.4%. Different brands in each market Semrush counted 24 UK domains and 36 US domains that made the top 100 mentions on all four platforms every month.
其中共有15个网站同时出现在两个市场的榜单中，包括Adobe、苹果、亚马逊、谷歌、微软、Reddit、TikTok以及YouTube。
It calls this group the Universal Core. Fifteen domains are shared, including Adobe, Apple, Amazon, Google, Microsoft, Reddit, TikTok and YouTube.
仅出现在英国榜单中的9个网站中有6个属于零售行业，分别是英国亚马逊、Argos、阿斯达、英国eBay、玛莎百货以及乐购；其余三个则是BBC、耐克和英国版TripAdvisor。仅出现在美国榜单中的网站则多为汽车制造商、体育联盟、娱乐品牌及零售商。
Six of the nine domains found only in the UK group are retailers: Amazon UK, Argos, Asda, eBay UK, Marks and Spencer and Tesco. The BBC, Nike and TripAdvisor UK complete it. The US-only group includes carmakers, sports leagues, entertainment brands and retailers.
报告还引用了Adobe的数据：由AI引导而来的访客转化率比其他流量高出60%，每次访问带来的营收也多出53%。
The report also cites Adobe data showing that visitors referred by AI convert 60% better than other traffic and bring 53% more revenue per visit.
Semrush只是众多提供AI回答中品牌曝光服务的公司之一。今年9月，Profound以18亿美元的估值成功筹集了1.8亿美元资金。而Semrush自身也于4月份推出了品牌曝光度评估体系。
Semrush is one of several companies selling brand visibility in AI answers. Profound raised $180m at a $1.8bn valuation in September. Semrush itself launched a brand visibility framework in April.