瑞士尼翁 — — 欧洲足球管理机构UEFA周二通过签署国家队赛事独家销售协议，将其更多财务前景与美国营销机构Relevent捆绑，协议期限自2028年至2036年。
NYON, Switzerland — European soccer body UEFA tied more of its financial future to U.S. marketing agency Relevent on Tuesday byg a national-team competitions exclusive sales deal from 2028 to 2036.
由迈阿密海豚队老板斯蒂芬·罗斯共同创立的Relevent此前已在另一项俱乐部赛事协议中为UEFA销售数十亿美元的欧冠联赛转播和赞助权，该协议期限自2027年至2033年。
Co-founded by Miami Dolphins owner Stephen Ross, Relevent already is selling billions of dollars of Champions League broadcast and sponsor rights for UEFA in a separate club competitions deal running from 2027 to 2033.
UEFA在一份声明中表示，Relevent凭借“代表UEFA俱乐部赛事的可靠业绩记录”以及“对足球商业权利发展的引人注目愿景”击败了多个竞标对手。
UEFA said in a statement Relevent beat several rival bids citing “a proven track record representing UEFA club competitions” and “a compelling vision” for how commercial rights will develop in soccer.
虽然俱乐部赛事收入大部分将以奖金形式返还给球队，但UEFA需要通过有利可图的国家队赛事来资助自身运营成本，支持55个成员协会，并维持约5亿欧元（5.6亿美元）的储备基金。
While club competitions revenue mostly goes back to the teams as prize money, UEFA needs lucrative national-team events to fund its own running costs, support 55 member federations and keep a reserves fund around 500 million euros ($560 million).
Relevent取代了总部位于洛杉矶的创意艺术家 agency（CAA）旗下的足球子公司CAA Eleven，后者自2012年起一直负责欧洲国家队赛事及随后的国家联赛的市场推广和权益销售。
Relevent replaces a soccer subsidiary of Los Angeles-based Creative Artists Agency which had a UEFA deal since 2012 to market and sign sales for European Championships and then Nations Leagues.
UEFA表示，CAA Eleven将继续负责国家队赛事的工作，直至男子欧洲杯2028届赛事，该届赛事将由英格兰、爱尔兰、苏格兰和威尔士共同主办。
UEFA said CAA Eleven will continue to work on national-team competitions through the men’s Euro 2028 , which will be co-hosted by England, Ireland, Scotland and Wales.
Relevent的业务组合预计将从2028年9月的男子国家联赛比赛以及2029年在德国举行的女子欧洲杯开始。查看美联社完整足球报道请访问此处
The Relevent portfolio should begin with men’s Nations League games in September 2028 and the Women’s Euro 2029 in Germany. See AP’s full soccer coverage here