
新加坡 -- 随着食品配送平台Grab和Foodpanda提升与城邦在线超市运营商的竞争力度,新加坡的即时杂货和日用品配送服务正在扩张。
SINGAPORE -- On-demand deliveries of groceries and everyday items are expanding in Singapore, as food delivery platforms Grab and Foodpanda raise the temperature on competition with online supermarket operators in the city-state.
“[我们增长]最清晰的表现是杂货业务。”Grab Holdings首席执行官陈志龙在8月份的2024财年第二季度(4月至6月)财报电话会议上表示。
"The clearest expression of [our growth] is groceries," said Grab Holdings CEO Anthony Tan in August during an earnings call for the April-June quarter.
“随着我们深入拓展计划中的日常杂货场景,GrabMart本季度的增长速度是餐厅外卖配送的1.7倍。”他补充道,指的是该东南亚超级应用的杂货配送服务。
"GrabMart grew at 1.7 times the rate of food deliveries [from restaurants] this quarter as we pushed deeper into the planned, everyday grocery occasion," he added, referring to the Southeast Asian superapp's grocery delivery service.
市场研究公司Market Data Forecast预测,新加坡的线上杂货市场预计将在2034年达到32.4亿美元,较2025年的14.8亿美元增长超过一倍。
Singapore's online grocery market is expected to reach $3.24 billion by 2034, more than doubling from $1.48 billion in 2025, research firm Market Data Forecast projects.
新冠肺炎疫情期间的封锁措施改变了人们的杂货购物方式,促使消费者接受电子商务。他们的购物习惯日益多样化,从购买当天晚餐所需的食材,到为一周囤货储备食品柜。
The COVID-19 pandemic lockdowns transformed grocery shopping, spurring consumers to embrace e-commerce. Their shopping habits are increasingly diverse, ranging from buying ingredients for the day's dinner to stocking their pantries for the week.
“Redmart……尤其适合购买米和洗衣液等较重的杂货,如果没有私家车的话,这些东西很难搬回家。”20多岁的办公室职工肖恩·西特谈到其中一个在线超市平台时说道。市场的增长因Foodpanda和Grab的加入而加速,这两家平台拥有庞大的骑手队伍。
"Redmart ... is especially convenient for heavier groceries such as rice and detergent, which is difficult to carry home if you don't own a car," said Shawn Seet, an office worker in his mid-20s, about one of the online supermarket platforms The market's growth has been accelerated by the entries of Foodpanda and Grab, which boast large driver rosters.
1月,Foodpanda表示,它在新加坡设立了两个大型配送中心。该公司报告称,2024年至2025年间,每单平均商品数量增加了8%,客户习惯正从“临时便利”转向“全面补货储备”。服务也在不断进步。Grab于4月推出了Grab Shopping Agent,这是一个人工智能代理,可帮助购物者节省寻找商品的时间。当用户在应用中上传手写购物清单的照片时,该系统能识别手写文字,生成数字购物清单并显示可选商品选项。
In January, Foodpanda said it set up two large distribution centers in Singapore. The company reported an 8% increase in the average number of items per order between 2024 and 2025, with customer habits shifting "from last-minute convenience to full pantry restocks." Services also are advancing. Grab in April debuted Grab Shopping Agent, an artificial intelligence agent that helps shoppers save time looking for products. When users upload a photo of their handwritten shopping list to the app, it recognizes the handwritten words, creates a digital shopping list and displays available product options.
RedMart 于 2 月推出了 RedMart Now 服务,该服务可在最短 30 分钟内完成杂货配送。
RedMart began RedMart Now in February, a service that delivers groceries in as little as 30 minutes.
但亚马逊网站今年 7 月终止了新加坡的 Amazon Fresh 杂货业务。这一退出表明,消费者在选择使用哪些服务时变得越来越挑剔。
But Amazon.com discontinued its Amazon Fresh grocery operations in Singapore this July. The exit suggests consumers are increasingly selective about the services they use.