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日本时报

日本利用漫画和动漫推动软实力外交Japan works to promote soft power diplomacy using manga and anime

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日本正计划通过利用漫画、动漫等流行文化来加强软实力外交。政府计划积极利用热门作品,在全球南方的新兴和发展中国家赢得更多日本粉丝,并提升日本在更广泛国际社会中的影响力。

Japan is aiming to strengthen soft power diplomacy by leveraging its pop culture such as manga and anime. The government plans to actively use popular works to gain more fans of Japan in Global South emerging and developing countries, and to enhance Japan’s influence in the broader international community.

外务省在政府2027财年(自明年4月开始)的预算中申请了18.3亿日元(约1160万美元),用于开展推广日本漫画、动漫、音乐和电影的项目,以及培养海外日语专业人才。日本已经启动了利用音乐会开展的文化交流项目。

The Foreign Ministry requested ¥1.83 billion ($11.6 million) under the government’s budget for fiscal 2027, which starts next April, to carry out projects to promote Japanese manga, anime, music and movies, as well as nurture professionals in the Japanese language abroad. Japan has already launched cultural exchange programs using concerts.

今年1月,政府所属的日本国际交流基金会在西非国家科特迪瓦举办了一场动漫歌曲音乐会。日本摇滚乐队Flow在约600名观众面前演奏了热门动漫系列《火影忍者》的主题曲。

In January, the government-affiliated Japan Foundation held an anime song concert in the West African country of Cote d’Ivoire. Japanese rock band Flow played the opening theme songs of the popular anime series “Naruto” before an audience of some 600 people.

近年来,包括动漫在内的日本内容在西非地区日益流行。事实上,除了现场观众外,还有约2000人聚集在科特迪瓦音乐会场馆外。

In West Africa, Japanese content, including anime, has been increasingly popular in recent years. In fact, some 2,000 people gathered outside the venue of the Cote d’Ivoire concert, in addition to the audience.

目前正在考虑在2027财年于南美洲及其他地区举办类似音乐会的计划。

Plans to hold similar concerts in South America and elsewhere in fiscal 2027 are being considered.

东京希望通过在这些东亚国家仍不为人知的地区举办此类音乐会,来提升人们对日本的兴趣。

Tokyo hopes to boost interest in Japan by holding such concerts in regions where the East Asian country is still not well known.

为了帮助外国人正确理解日本的文化背景,外务省还将全力推动海外日语翻译人才的培养。

To help foreign nationals correctly understand Japan’s cultural background, the ministry will also fully work to foster translators of the Japanese language abroad.

计划为这些人才提供与日本出版官员会面的机会,并利用漫画角色开发日语会话应用程序。

It plans to provide such people with opportunities to meet with officials from Japanese publishers and create Japanese conversation apps using manga characters.

日本这一系列举措的背后,是中国在全球南方影响力的日益增强。东京意在借助《海贼王》《咒术回战》等风靡全球的日本漫画和动画作品,吸引新兴国家民众。日本外务省一位高级官员表示,政府将内容产业列为增长战略下17个重点投资领域之一,使得外务省能够“以内容为中心在更大范围内展开外交”。

The series of moves by Japan are driven by China’s growing presence in the Global South. Tokyo aims to attract people in emerging countries with the help of globally popular Japanese manga and anime works like “One Piece” and “Jujutsu Kaisen.”The designation of content as one of the 17 priority investment areas under the government’s growth strategy has allowed the Foreign Ministry to “deploy diplomacy centering around content on a larger scale,” a senior ministry official said.

该官员说:“我们希望让更多人了解日本的漫画和动画作品,并希望让更多人积极看待日本的主张。”

“We want to have more people know Japanese manga and anime works, and want to have more people take positively what Japan says,” the official said.