
格伦·甘博亚 公共媒体公司周二晚间庆祝其成立25周年,约翰·S.和詹姆斯·L.骑士基金会向其捐赠1000万美元,以支持其转型为主要资助方 — — 两年前这一角色还难以想象。
GLENN GAMBOA Public Media Co. celebrated its 25th anniversary Tuesday night with a $10 million donation from the John S. and James L. Knight Foundation to support its transformation into a major grantmaker — a role that would have been unthinkable two years ago.
早在2024年,这家致力于加强公共广播电台的非营利顾问公司根据税务申报报告称收入为342万美元。公共媒体公司首席执行官蒂姆·伊斯吉特表示,他为自己“小而强大”的团队及其对行业的影响感到自豪。随后出现了联邦资金削减。
As recently as 2024, the nonprofit consultant that works to strengthen public radio stations reported $3.42 million in revenue, according to tax filings. Public Media CEO Tim Isgitt said he was proud of his “small, but mighty team” and the impact that they had on the sector. Then came the federal funding cuts .
2025年6月某一天,伊斯吉特告诉一屋子的资助方,对公共广播公司(CPB)的联邦资金削减可能会造成“恶性循环”,对整个公共广播电台行业产生灾难性影响,要求他们立即采取行动。
One day in June 2025, Isgitt told a roomful of funders that federal cuts to the Corporation for Public Broadcasting could create a “doom loop” with catastrophic effects on the entire public radio sector, requiring them all to act immediately.
第二天,众议院投票决定撤销CPB的全部资金 — — 约11亿美元,而这些资金正是电台此前已被承诺的。几周后,参议院也跟进采取了同样的行动。
The next day, the House of Representatives voted to rescind all of CPB’s funding , about $1.1 billion that stations were already promised. Within weeks, the Senate followed suit.
“感觉就像一波浪突然席卷而来,把我们全都淹没了,”伊斯吉特告诉美联社。
“It felt just like a wave that washed over us all of a sudden,” Isgitt told The Associated Press.
伊斯吉特和公共媒体公司很快被投入使用。他的帮助想法突然变得抢手。
Isgitt and Public Media were quickly pressed into service. His idea to help was suddenly in demand.
“公共媒体公司此前从未是一家资助机构,但大家都在说,‘你必须这么做,’”他说。“于是我们基本上彻底改造了自己,雇佣了一些员工,成为了一家资助机构。”到2025年8月,公共媒体公司组织了一场筹款盛宴。它设立了公共媒体桥梁基金,以筹集并快速捐赠1亿美元,以稳定那些依赖CPB资金占年度预算30%以上的公共广播电台 — — 这些电台在联邦资金削减后面临倒闭的危险。
“PMC had never been a grantmaking organization before, but everybody was saying, ‘You’ve got to do this,’” he said. “So we sort of turned ourselves inside out, hired some staff and became a grantmaking organization.”By August 2025, Public Media had organized a fundraising bonanza. It created the Public Media Bridge Fund to raise and quickly donate $100 million to stabilize public radio stations that depended on CPB funding for more than 30% of their annual budgets and were in danger of closing after the federal cuts.
该基金启动时拥有2700万美元,其中包括骑士基金会的初始1000万美元捐款,以及来自Pivotal和福特、麦克阿瑟、罗伯特·伍德·约翰逊和施密特家族基金会的支持。到12月时,它已将全部2700万美元发放完毕,以稳定濒临危险的电台。其他来源提供支持的电台,包括为部落电台提供支持的印第安事务局以及为新墨西哥州境内电台提供支持的州政府,均未获得资金。
The fund launched with $27 million, including an initial $10 million donation from the Knight Foundation and support from Pivotal and the Ford, MacArthur, Robert Wood Johnson and Schmidt Family foundations. By December, it had distributed all $27 million to stabilize endangered stations. Stations with support from other sources, including the Bureau of Indian Affairs for tribal stations and the state of New Mexico for stations there, did not receive funding.
“这件事很好,”伊斯吉特说,“因为我们承诺了我们所拥有的每一分钱。”公共媒体桥梁基金已筹集约8700万美元,稳定了为美国约3000万人提供服务的186家公共广播电台。骑士基金会周二宣布的额外1000万美元捐款,是PMC新启动的3800万美元筹款努力的一部分,旨在帮助电台在没有联邦资金的情况下实现更强的财务可持续性。
“That was a good thing,” Isgitt said, “because we committed every dime that we had.”The Public Media Bridge Fund has raised about $87 million and stabilized 186 public radio stations that serve about 30 million people in the United States. The Knight Foundation’s additional $10 million donation, announced Tuesday, is part of PMC’s new $38 million fundraising effort to help stations become more financially sustainable without federal funding.
骑士基金会总裁兼首席执行官玛丽贝尔·佩雷斯·沃兹沃斯表示,她对公共媒体去年快速而有效地部署资金印象深刻。
Knight Foundation President and CEO Maribel Perez Wadsworth said she was impressed with how quickly and effectively Public Media deployed funds last year.
“现在,它真的在将全部注意力转向可持续性以及对可持续性至关重要的事务上,”佩雷斯·沃兹沃斯说,她补充道,PMC致力于促进地方新闻组织之间的合作,可以“推动一种商业模式的变革,希望能够在长期内支撑可持续性”。桥梁基金仍将支持预算不稳定的电台;伊斯吉特表示,该基金现在也在审视具有更广泛影响的项目。
“Now, it is really turning all of its attention to sustainability and the things that are critical to sustainability,” said Perez Wadsworth, adding that PMC’s focus on fostering collaboration between local news organizations can “drive the kind of business model change that will hopefully support sustainability in the long run.”The bridge fund will still support stations with unstable budgets; the fund is now also looking at projects with broader impact, Isgitt said.
“我们现在的注意力更多地放在全国性系统上,以及它如何能够在某种程度上重新设计自身,以更高效地运作,”他说。
“Our attention now is more on the nationwide system and how it can sort of re-engineer itself to work more efficiently,” he said.
德尔马瓦公共广播电台总经理朱迪·迪亚斯表示,其电台约有33%的资金依赖于CPB。该公共广播网络是由萨利斯伯里大学和马里兰大学东岸分校拥有的三家马里兰州非营利性电台合作组成的。
Judy Diaz, general manager of Delmarva Public Radio, said its stations relied on CPB for about 33% of their funding. The public radio network is a collaboration of three Maryland nonprofit stations owned by Salisbury University and the University of Maryland Eastern Shore.
削减成本和增加捐款使德尔马瓦公共广播电台(Delmarva Public Radio)得以利用其“公共媒体桥梁基金”(Public Media Bridge Fund)拨款的一部分,对设备进行现代化改造并购买了新的营销数据库软件。该电台还与巴尔的摩公共媒体(Baltimore Public Media)建立了内容共享协议。
Cost-cutting and increased donations allowed Delmarva Public Radio to use part of its Public Media Bridge Fund grant to modernize equipment and purchase new marketing database software. It also established a content-sharing agreement with Baltimore Public Media.
迪亚兹(Diaz)表示,这些变化使该电台营销数据库中的捐赠者和听众人数增加了两倍,会员收入比去年已经异常强劲的捐款额增长了20%,因为支持者们对联邦政府的削减预算做出了回应。
The changes tripled the number of donors and listeners in the station’s marketing database and increased membership revenue by 20% over last year’s already unusually strong donations as supporters responded to the federal cuts, Diaz said.
“我现在可以看到在可预见的未来有一条清晰的道路,”她补充道。“我们以前没有过。”德克萨斯公共广播电台(Texas Public Radio)总裁兼首席执行官阿什利·阿尔瓦拉多(Ashley Alvarado)表示,公共媒体及其桥梁基金正在帮助她的机构处理与非营利新闻编辑室“圣安东尼奥报道”(San Antonio Report)的合并事宜。这两家非营利组织在7月决定联手,认为合并后在财务上会更强大。
“I can now see a clear path for the foreseeable future,” she added. “We didn’t have that before.”Ashley Alvarado, president and CEO of Texas Public Radio, said Public Media and its bridge fund are helping her organization navigate a combination with the nonprofit newsroom San Antonio Report. The two nonprofits decided in July to join forces, believing they would be stronger financially together.
“我们发现,每个组织的优势和劣势确实会从这种结合中受益,”阿尔瓦拉多说。
“What we found is that the strengths and weaknesses of each organization would really benefit from that combination,” Alvarado said.
这就是公共媒体希望为其所有电台带来的转型:在更好地服务社区的同时提高财务稳定性。“媒体和技术正在迅速发展,”伊斯吉特(Isgitt)说。“如果这些社区组织想要保持相关性,它们也必须进化。”奈特基金会(Knight)的佩雷斯·沃兹沃思(Perez Wadsworth)表示,“公共媒体桥梁基金”旨在作为一种权宜之计,让公共电台在没有联邦支持的情况下制定财务计划时能够继续运营。然而,她也知道,慈善事业无法长期取代大规模的联邦拨款。
It’s the kind of transformation Public Media hopes to bring to all its stations: improving financial stability while better serving communities. “Media and technologies are evolving quickly,” Isgitt said. “If these community organizations want to remain relevant, they have to evolve too.”Knight’s Perez Wadsworth said the Public Media Bridge Fund was intended as a stopgap to keep public stations operating while they developed financial plans without federal support. However, she also knows philanthropy cannot replace large federal grants for long.
她希望国会能够看到公共广播电台的重要性——无论是用于紧急广播、提供新闻和社区信息,还是促进联系和公民参与。
She hopes Congress will see the importance of public radio stations — for emergency broadcasts, for providing news and community information, and for fostering connection and civic participation.
“我相信,也许是因为我天生就是一个乐观主义者,在从悬崖边缘退后一步,并看到了这些电台的绝对必要性和关键性质之后,我们将再次看到某种程度的资金支持,甚至是在联邦层面,”佩雷斯·沃兹沃思(Perez Wadsworth)说。“我认为我们将找到一条途径,对资助这些电台的方式进行深思熟虑的重新调整。”美联社对慈善事业和非营利组织的报道,是通过美联社与美国《对话》(The Conversation US)的合作获得支持的,资金由礼来基金会(Lilly Endowment Inc.)提供。美联社对本内容负全责。欲了解美联社所有关于慈善事业的报道,请访问。
“It is my belief, maybe because I’m a hard-wired optimist, that after stepping back from the brink and seeing the absolute need and critical nature of these stations, we will see some level of funding again, even at the federal level,” Perez Wadsworth said. “I think we will see a path to a thoughtful recalibration of what funding these stations looks like.”Associated Press coverage of philanthropy and nonprofits receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content. For all of AP’s philanthropy coverage, visit.