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Prismm帮助银行将继承资金留在内部Prismm helps banks keep inherited money in-house

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一对老年夫妇在家中与顾问会面讨论文书工作的裁剪照片Cropped shot of a senior couple meeting with a consultant to discuss paperwork at home

认识Prismm,这是一家帮助银行在账户持有人去世后将家庭资金留在银行内部的初创公司。它通过从第一天起就在账户中构建受益人和遗产规划来实现这一目标,从而使资产转移给继承人变得更加简单。Prismm正在TechCrunch Disrupt 2026的创业战场舞台上今天展示其使命。

Meet Prismm, a startup that helps banks keep families’ money in-house after an account holder dies. It does this by building beneficiary and estate planning into accounts from day one, which makes the transfer of assets to heirs less complicated. Prismm is presenting its mission today on the Startup Battlefield stage at TechCrunch Disrupt 2026.

Prismm由姐妹玛莎·安德伍德(Martha Underwood)和谢拉·西拉(Shella Sylla)于2020年创立,她们各自在银行和金融领域拥有数十年的经验。这对姐妹基于她们亲眼看到在紧急情况下管理家庭事务有多么困难的亲身经历,提出了Prismm的构想。

Prismm was founded in 2020 by sisters Martha Underwood and Shella Sylla, who each have decades of experience in banking and finance. The pair came up with the idea for Prismm based on their own experience of seeing firsthand how difficult it can be to manage a family’s affairs in an emergency.

她们的父亲在2017年迈阿密飓风欧玛(Irma)期间,在帮助邻居清理屋顶上的树木时跌倒住院。她们的母亲一直依赖父亲处理家庭的财务和文书工作,却不知道所有重要文件和财务信息的存放位置,她们姐妹也不知情。虽然父亲后来康复了,但当时无法获取关键信息的经历一直留在她们心中。

Their father was hospitalized in 2017 after he fell while helping clear a tree from a neighbor’s roof following Hurricane Irma in Miami. Their mother, who had always relied on him to handle the family’s finances and paperwork, didn’t know where all the important documents and financial information were, and neither did they. Their father recovered, but the experience of not knowing how to access critical information stuck with them.

这就是Prismm的起点,但这个想法直到三年后才真正成形,当时安德伍德在COVID-19疫情期间在一家银行工作。她看到家庭在亲人去世后来到银行,手忙脚乱地寻找账户、理解账单,并试图弄清楚如何支持幸存的配偶。

That was the starting point for Prismm, but the idea really took shape three years later, when Underwood was working at a bank during the COVID-19 pandemic. She saw families come in after a loved one had died, scrambling to find accounts, understand bills, and figure out how to support the surviving spouse.

“正是在那时,我们意识到这是一个基础设施问题,而当我开始深入研究时,我们发现我们已经为财富增长和追踪创建了所有这些平台,但几乎没有为过渡做准备,”Underwood 在接受 TechCrunch 采访时说。“这仍然完全是手动操作。于是我们说,‘我们可以数字化这个流程。’我们觉得,‘我们可以解决它,因为我们看到其他家庭也将面临这个问题’,于是我们真的加倍投入。”

“That’s when it hit us that this is an infrastructure problem, and as I started to dig deeper, we’ve created all of these platforms for wealth growth and tracking, but almost nothing for transition,” Underwood said in an interview with TechCrunch. “It’s still very much all manual. And that’s when we said, ‘We can digitize this process.’ We were like, ‘We can solve it because we see that there’s other families that are going to have this issue,’ and that’s when we really doubled down.”

通过 Prismm,账户持有人可以提前向指定的家庭成员授予其账户和文件的访问权限。当账户持有人去世时,指定人可以在一个地方查看资产和文件,并开始数字化进行符合条件的受益人转移。由于身份、同意和支持文件已经全部存档,该流程可以远程完成,即使家庭成员居住在不同的州。

With Prismm, account holders can give designated family members access to their accounts and documents ahead of time. When the account holder dies, the designated person can, see the assets and documents in one place, and start eligible beneficiary transfers digitally. Because identity, consent, and supporting documents are all already on file, the process can be completed remotely, even when family members live in different states.

“市场上的产品是面向消费者的,”Underwood 说。“我们发现,当你要求消费者在已经很长的待办事项列表中再做一件事时,这往往会是他们最后要做的事情,尤其是女性。女性通常是在这类问题出现时处理这些事务的人。我们通常是照顾者,所以让我在我照顾孩子、丈夫和其他人的同时,还要管理父母的文件,这根本就是太多了。因此,这需要被构建为基础设施,并且需要尽可能减少摩擦,以便人们能够获取执行决策所需的信息,这就是为什么我们直接与银行核心系统集成的原因。”

“What’s on the market is consumer-based,” Underwood said. “What we found is when you’re asking the consumer to do something with everything else on their list, that’s going to be the last thing they do, especially women. Women are the ones that are typically going to be handling these issues when there’s a death. We’re typically the caregivers, and so asking me to manage the documents for my mom and dad while I take care of my kids, my husband, everyone else, it just becomes too much. And so, this needs to be built as infrastructure, and there needs to be as little friction as possible to allow people to get to the information that they need to execute on a decision, and so that’s why we integrate directly into bank cores.”

图片来源:Prismm /Image Credits: Prismm /

该公司有两款核心产品,第三款正在开发中。第一款产品 Prismm Designate 允许银行向客户提供一种简单、数字化的方式来更新自己的受益人。其目标是让客户和银行都能更快、更轻松地保持受益人信息的更新。

The company has two central products, with a third in development. The first, Prismm Designate, lets banks offer customers a simple, digital way to update their own beneficiaries. The goal is to make keeping beneficiaries up to date faster and easier for both customers and banks.

第二款产品Prismm Anchor为账户持有人提供了一个安全的场所,用于跟踪其在多家机构的账户、文件、财产及其他资产,并为指定人员提供受控访问。该服务通过金融机构提供,因此用户无需单独的消费者应用即可管理所有内容。

The second, Prismm Anchor, gives account holders a secure place to keep track of their accounts, documents, property, and other assets across multiple institutions, with controlled access for designated people. It’s offered through financial institutions, so users can manage everything without needing a separate consumer app.

第三款产品Prismm Continuity即将推出。它将一步步引导员工和家庭完成转移过程。初创公司表示,这将把流程中最艰难的部分留在机构内部,而不是将负担转嫁给家庭。

The third product, Prismm Continuity, is coming soon. It will guide staff and families through the transfer process step by step. The startup says this will keep the hardest part of the process within the institution rather than putting the burden on families.

Underwood和Sylla将Prismm描述为一种基础设施,帮助银行处理客户去世后发生的事情。他们表示,金融机构每年因“遗产流失”而损失数十亿美元的存款,这是因为继承人将继承的资金转移到其他机构,而银行缺乏管理客户去世后账户过渡的系统。与其流失这些账户,银行可以利用受益人信息和更简便的继承流程来保留资产,并可能留住下一代客户。

Underwood and Sylla describe Prismm as infrastructure that helps banks handle what happens when a customer dies. They say financial institutions lose billions in deposits to “estate attrition” every year, which is when heirs move inherited money to other institutions, because banks have no system for managing the transition of accounts after a death. Instead of losing those accounts, banks can use beneficiary information and simpler inheritance processes to keep assets, and potentially the next generation of customers, within their institution.

“我们将成为金融机构用来将资金转移到下一代的基础设施,因为我们不仅明白您需要在后端执行操作,”Underwood说。“我们明白您需要主动出击,在前端与下一代消费者建立关系。”请查看Prismm以及本周在旧金山参加TechCrunch创业大赛的数十家其他初创公司和投资者;幸运获胜者将于周四,10月15日公布。

“We will be the infrastructure that financial institutions use to move money to the next generation, because we don’t only understand that you execute on the back end,” Underwood said. “We understand that you need to be proactive and build relationships with the next generation of consumers on the front end.”Check out Prismm and the dozens of other startups and investors who are gathered in San Francisco this week for TechCrunch’s Startup Battlefield competition; the lucky winner will be announced on Thursday, October 15.