
弗朗西斯·豪根在脸书吹哨,如今她成为《社交清算》的焦点。布列塔尼·凯撒在2018年对剑桥分析公司发出警报。她们向克里斯蒂安·阿曼普尔谈论了站出来所面临的风险。
Frances Haugen blew the whistle at Facebook, and is now the focus of "The Social Reckoning." Brittany Kaiser sounded the alarm on Cambridge Analytica in 2018. They speak to Christiane Amanpour about the risks of coming forward.
欢迎收看本节目。让我先从你开始。让我先从你开始。弗朗西斯·豪根,提醒大家当时站出来有多么勇敢,以及对抗这家庞大公司有多么可怕。脸书。当你这么做时,你试图告诉世界一些他们程序中固有的危险 >> 对一家大型科技公司吹哨是一件非常复杂的事情。人们在甚至考虑向公众揭露之前必须跨越的最大障碍,可能是确信他们所看到的是真实的。
THOSE WELCOME TO THE PROGRAM. LET ME START WITH YOU. LET ME START WITH YOU. FRANCES HAUGEN, JUST TO REMIND US HOW BOLD IT WAS AND HOW SCARY IT WAS TO GO AGAINST THIS MIGHTY COMPANY. FACEBOOK. WHEN YOU DID, TO TELL THE WORLD TO TRY TO TELL THE WORLD SOME OF THE DANGERS THAT WERE INHERENT IN THEIR PROCEDURES >> BLOWING THE WHISTLE ON A BIG TECH COMPANY IS A REALLY COMPLICATED THING. PROBABLY THE LARGEST BARRIER THAT PEOPLE HAVE TO JUMP OVER BEFORE THEY CAN EVEN CONSIDER GOING TO THE PUBLIC IS BEING CONFIDENT THAT WHAT THEY'RE SEEING IS REAL.
你知道吗,这些文化之所以会变得如此“有毒”(即变得充满负面现象),是因为在公司内部流传着大量关于“为什么事情必须保持现状”的解释。我们根本无法招聘更多员工;所有公司都面临这个问题。无论背后的理由是什么,改变都是不必要的。因此,承认自己所看到的事实以及自己确信的事情的真实性,其实是一件非常困难的事情。
YOU KNOW, THE REASON WHY THESE CULTURES GET SO TOXIC IS THAT THERE ARE LOTS AND LOTS OF STORIES THAT GET TOLD INSIDE THE COMPANY ABOUT WHY THINGS HAVE TO BE THE WAY THEY ARE. YOU KNOW, IT'S IMPOSSIBLE FOR US TO HIRE MORE PEOPLE. ALL COMPANIES HAVE THIS PROBLEM. WHATEVER THE RATIONALE IS FOR WHY IT IS, CHANGE IS NOT NECESSARY. AND SO BEING ABLE TO ADMIT TO YOURSELF THAT THE THING THAT YOU SEE AND THE THING THAT YOU'RE PRETTY CERTAIN OF IS REAL IS A REALLY HARD THING.
我为此挣扎了很长时间。直到 Facebook 解散了那个负责保障选举安全的团队(即“Civil Integrity Team”),我才意识到公众必须站出来发声——只有这样,Facebook 才有可能真正做出改变。
AND I STRUGGLED WITH THAT FOR A LONG TIME. AND UNTIL THEY DISSOLVED THE CIVIC INTEGRITY TEAM, SO THE TEAM I WORKED ON WITHIN FACEBOOK THAT WAS RESPONSIBLE FOR KEEPING FACEBOOK SAFE FOR ELECTIONS, THINGS LIKE THAT. UM, I WAS ABLE TO JUSTIFY A LOT OF THE THINGS I HEARD.
在继续与 Brittany 对话之前,我想再和 Frances 说几句:你曾经是一个真正的信仰者,你相信 Facebook 所宣扬的那些积极理念(比如连接人们、促进交流等)。但你通过内部报告和研究揭示的问题表明:Facebook 的算法实际上在鼓励世界各地的政党采纳极端主义思想;毒品贩子和人口贩子也在公然使用 Facebook 的服务;Instagram 还加剧了人们的抑郁情绪和饮食失调问题;而 Facebook 将“有意义的社会互动”作为优先目标的做法,对某些用户造成了严重的负面影响。
BUT ONCE THEY DISSOLVED THE TEAM, THAT'S WHEN I KNEW THE PUBLIC WAS GOING TO NEED TO STEP IN. IF FACEBOOK WAS EVER GOING TO CHANGE. >> UM, BEFORE I TURN TO BRITTANY, I JUST WANT TO CONTINUE WITH YOU FOR A MINUTE, FRANCES, BECAUSE YOU WERE A TRUE BELIEVER. YOU BELIEVED IN ALL THE GOOD THAT FACEBOOK WAS PROMOTING ITSELF, CONNECTING PEOPLE, DOING ALL THAT KIND OF STUFF. BUT YOUR MAIN ISSUES THAT YOU BROUGHT TO THE PUBLIC, I WANT TO LIST THEM IN THE INTERNAL REPORTS AND STUDIES YOU OBTAINED. IT SHOWS THAT FACEBOOK'S ALGORITHM ENCOURAGED POLITICAL PARTIES AROUND THE WORLD TO EMBRACE EXTREMIST IDEAS, DRUG TRAFFICKERS AND HUMAN TRAFFICKERS OPENLY WERE USING FACEBOOK'S SERVICES.
当你将这些问题向内部同事或上级反映时,他们是怎么回应的?Facebook 对这些问题的态度又是怎样的呢?
INSTAGRAM INCREASED RATES OF DEPRESSION AND EATING DISORDERS, AND HOW THE SWITCH TO PRIORITIZE SOMETHING CALLED M SI MEANINGFUL SOCIAL INTERACTIONS. IN 2018 HAD HUGE CONSEQUENCES FOR SOME USERS. WHEN YOU BROUGHT THIS TO YOUR INTERNAL COLLEAGUES OR SUPERVISORS, WHAT DID THEY SAY?
在我继续与 Brittany 对话之前,我想先和 Frances 交流一下……我的工作重点主要放在我们公司的威胁情报部门上。这个部门里有一群专家,其中很多人都曾供职于政府部门,从事情报相关工作,比如应对外国势力干预各国政治进程、防范外国间谍活动等等。这就是我负责的团队。在此之前,当我向公司反映自己所了解到的相关情况后,我还参与过针对虚假信息的治理工作。
AND WHAT IS FACEBOOK'S POSITION ON THESE ITEMS THAT I JUST LISTED? >> SO WHEN I WORKED INSIDE THE COMPANY, I WORKED WITHIN A MUCH SMALLER SCOPE THAN THAT GIANT UMBRELLA OF AREAS OF MISDEEDS. I FOCUSED PRIMARILY WITHIN OUR THREAT INTELLIGENCE ORG, WHICH WAS, UM, YOU KNOW, A BUNCH OF SPECIALISTS, A LOT OF THEM EX-GOVERNMENT THAT WORKED ON SPYING, THINGS LIKE FOREIGN ACTORS INTERFERING WITH POLITICAL PROCESSES AROUND THE WORLD, FOREIGN ACTORS COMMITTING ESPIONAGE. THAT WAS MY SPECIFIC TEAM. UM, OR BEFORE THAT, I WORKED ON TARGETED MISINFORMATION WHEN I RAISED CONCERNS TO MY EMPLOYER ABOUT THE THINGS THAT I WAS LEARNING.
当时我们与许多研究人员密切合作,这些研究人员亲自深入非洲、东南亚等地的实地,研究社交媒体引发的种族暴力问题。公司方面告诉我们,我们所做的工作远超世界上其他任何机构。不过,类似这样的案例实在太多了,而我们却再也无法招聘更多人手了。
SO WE DID, UM, WE WORKED A LOT WITH RESEARCHERS WHO WERE ACTIVELY FIRSTHAND ON THE GROUND STUDYING ETHNIC VIOLENCE ISSUES RELATED TO SOCIAL MEDIA IN PLACES LIKE AFRICAN COUNTRIES, PLACES LIKE SOUTHEAST ASIA. UM, WE WERE TOLD, WELL, WE'RE DOING MORE THAN ANYONE ELSE IN THE WORLD IS DOING. YOU KNOW, THERE WERE LOTS OF THESE STORIES. WE CAN'T HIRE ANY MORE PEOPLE.
任何大公司想在硅谷招到人都是不可能的。人们总是能找出各种理由来解释为何招不到人。嗯,我认为这种“无能为力”的心态其实是一种应对机制——当得不到上级支持去解决那些棘手的大问题时,人们就会产生这种心态。
IT'S IMPOSSIBLE FOR ANY BIG COMPANY TO HIRE IN SILICON VALLEY. THERE WERE ALWAYS EXCUSES FOR WHY IT WAS MORE COULDN'T BE DONE. UM, AND SO I THINK THE SENSE OF LEARNED HELPLESSNESS, UM, IS, IS A COPING MECHANISM WHEN YOU DON'T HAVE SUPPORT FROM ABOVE TO ACTUALLY DEAL WITH THE BIG MESSY PROBLEMS. >> YEAH.
没错。布里特妮·凯泽,您就是剑桥分析公司的举报人。您曾揭露该公司收集并利用数百万脸书用户的个人数据,据称目的是影响2016年美国总统大选以及英国脱欧公投的结果。据悉,脸书当时其实也知晓此事。稍后我会谈谈脸书方面的否认之词及其他相关情况。不过,是什么促使您站出来举报呢?是什么成为了您的临界点呢?
BRITTANY KAISER, YOU WERE THE WHISTLEBLOWER FOR CAMBRIDGE ANALYTICA. THERE WAS A CASE WHEN YOU CAME FORWARD ABOUT THEM HARVESTING AND USING PERSONAL DATA FROM MILLIONS OF FACEBOOK USER PROFILES TO ALLEGEDLY INFLUENCE THE OUTCOMES OF THE 2016 PRESIDENTIAL ELECTION IN THE US AND BREXIT. NOW, FACEBOOK APPARENTLY WAS AWARE OF THIS. I'LL SAY THEIR THEIR DENIAL AND ALL THE REST OF IT IN A MINUTE. BUT WHAT ENABLED YOU TO COME FORWARD?
我的临界点就是2016年大选结束后看到的那份演示文稿。里面详细说明了剑桥分析团队的所作所为:他们收集了多少数据、如何将用户分组并定向推送信息,甚至还专门针对某些人群进行干预,阻止他们去投票。由此我清楚地意识到:不仅存在数据保护与隐私方面的问题——这些数据是在未经脸书用户明确同意的情况下被收集的,还被用于选举干预;而且外国敌对势力也能轻易借助社交媒体平台来干涉我们的民主进程。
WHAT WAS THE BREAKING POINT FOR YOU? >> THE BREAKING POINT FOR ME WAS SEEING THE PRESENTATION POST THE 2016 ELECTIONS, ON WHAT THE CAMBRIDGE ANALYTICA TEAM HAD DONE, THE AMOUNT OF DATA THAT WAS COLLECTED, THE WAY THAT INDIVIDUALS WERE GROUPED AND TARGETED, SOME SPECIFICALLY TARGETED TO NOT TURN OUT FOR ELECTIONS. SO IT BECAME VERY OBVIOUS TO ME THAT NOT ONLY WERE THERE DATA PROTECTION AND PRIVACY ISSUES WHERE DATA WAS BEING COLLECTED WITHOUT EXPLICIT CONSENT FROM FACEBOOK USERS AND THEN USED TO TARGET ELECTIONS, BUT ALSO THAT IT BECAME VERY EASY FOR OUR FOREIGN ADVERSARIES TO USE SOCIAL MEDIA PLATFORMS IN ORDER TO INTERVENE IN OUR DEMOCRATIC PROCESSES. >> NOW, A NEW MEXICO JURY RECENTLY FOUND THAT META, AS IT'S NOW CALLED, HAD MISLED USERS ABOUT FACEBOOK'S DATA PRACTICES, FAILING TO DISCLOSE THAT IT SOLD USER DATA TO OUTSIDE PARTIES, AS YOU'VE JUST EXPLAINED.
最近,新墨西哥州的一个陪审团裁定,如今名为Meta的公司误导了用户,使其对脸书的数据处理方式产生误解;该公司并未如实告知用户其会将用户数据出售给第三方,正如您刚才所述。Meta的发言人则表示,公司不认同这一裁决,并将继续为自己辩护,称外界试图歪曲公司的真实情况。这种情况下的反应其实也在意料之中。那么,布里特妮,您和我经历举报过程时的感受如何呢?
NOW, THE META SPOKESMAN HAS SAID THE COMPANY DISAGREES WITH THIS VERDICT AND WOULD CONTINUE TO DEFEND ITSELF AGAINST WHAT IT SAYS ARE EFFORTS TO DISTORT ITS RECORD. THAT IS WHAT YOU WOULD EXPECT PEOPLE TO SAY IN THIS CASE.
对泽菲尔、布里特妮和我而言都是如此。我们三个人都一样。
SO WHAT WAS IT LIKE GOING THROUGH THIS WHISTLEBLOWER PROCESS >> FOR ZEPHYR, BRITTANY OR ME?
不好意思,布里特妮。布里特妮。布里特妮。布里特妮。布里特妮。
WE BOTH WE BOTH. >> SORRY, BRITTANY. BRITTANY. BRITTANY. BRITTANY. BRITTANY. >> BRITTANY. >> YEAH.
布列塔尼。>> 是的。针对多家大公司,以及参与选举流程、且曾是我前雇主客户的不同政府机构,启动举报程序,绝对是我做过的最可怕的事情之一。作为举报人,我们称之为“良知危机时刻”,那时你知道自己可能是唯一掌握证据并愿意采取行动、做点什么的人。所以你在不知是否有降落伞的情况下跳下悬崖,与调查人员、立法者、监管者、记者——凡是真正愿意经历这一过程的人——一起深入调查。我经历了27次不同的政府调查,此后又经历了50多起不同的诉讼,但没有任何好转。事实上,在人工智能或超级智能时代,弗朗西丝和我在举报过程中发现的许多问题变得指数级地更糟,尤其是这些技术平台导致的数据保护和国家安全问题。>> 而且我们不需要、不需要,你知道,三五年后人工智能觉醒时的那种超级智能才构成危险,现在的人工智能就足以开展我们在2016年从未想象过的外国干涉行动。>> 嗯,对我来说,这正是重点,我想这有点像这部电影的重点,你的举报以及我与你的对话,因为显然我们一直面临社交媒体缺乏监管的问题,现在又面临人工智能缺乏监管的问题,而且其危险性呈指数级上升。所以我只想问问你,因为你曾担任亚伦·索金那部电影的顾问,弗朗西丝,麦基·麦迪逊在片中饰演你。我想知道你觉得她如何演绎了你,还有你把这件事公之于众的那份真诚。再告诉我一点关于这次与记者合作的情况,也就是《华尔街日报》,是他们真正把你的故事曝光了出去。那是什么感觉?
UNDERTAKING THE WHISTLEBLOWING PROCESS AGAINST UNDERTAKING A WHISTLEBLOWING PROCESS AGAINST MULTIPLE LARGE COMPANIES, AS WELL AS DIFFERENT ADMINISTRATIONS THAT WERE INVOLVED IN ELECTIONS PROCESSES THAT WERE CLIENTS OF MY FORMER EMPLOYER WAS DEFINITELY ONE OF THE SCARIEST THINGS I'VE EVER DONE. AS WHISTLEBLOWERS. WE CALL IT A CRISIS OF CONSCIENCE MOMENT WHERE YOU KNOW THAT YOU MIGHT BE THE ONLY PERSON THAT HAS EVIDENCE AND IS WILLING TO TAKE AN ACTION AND DO SOMETHING ABOUT IT. SO YOU JUMP OFF A CLIFF WITHOUT KNOWING IF YOU HAVE A PARACHUTE AND YOU DIVE DEEP WITH INVESTIGATORS, LEGISLATORS, REGULATORS, JOURNALISTS, ANYONE THAT'S REALLY WILLING TO GO THROUGH THE PROCESS. I DID 27 DIFFERENT GOVERNMENT INVESTIGATIONS, OVER 50 DIFFERENT LAWSUITS SINCE, AND NOTHING HAS GOTTEN BETTER. IN FACT, IN THE AGE OF AI OR SUPERINTELLIGENCE, A LOT OF THE PROBLEMS THAT FRANCES AND I IDENTIFIED IN OUR WHISTLEBLOWING PROCESSES HAVE BECOME EXPONENTIALLY WORSE, ESPECIALLY DATA PROTECTION AND NATIONAL SECURITY ISSUES THAT ARE CAUSED BY THESE TECHNOLOGY PLATFORMS. >> AND WE DON'T WE DON'T NEED, YOU KNOW, SUPERINTELLIGENCE OF 3 OR 5 YEARS FROM NOW WHEN THE AI WAKES UP TO BE DANGEROUS, THE AI OF RIGHT NOW IS ENOUGH TO RUN FOREIGN INTERFERENCE OPERATIONS THAT WE WOULD HAVE NEVER IMAGINED IN 2016. >> WELL, TO ME, THAT'S THE POINT OF I GUESS THAT'S A LITTLE BIT OF THE POINT OF THIS FILM, OF YOUR WHISTLEBLOWING AND ME TALKING TO YOU, BECAUSE CLEARLY WE'VE HAD THE WHOLE ISSUE OF SOCIAL MEDIA BEING UNREGULATED, AND NOW WE'VE GOT THE WHOLE ISSUE OF AI BEING UNREGULATED, AND IT'S EXPONENTIALLY MORE DANGEROUS. SO I JUST WANT TO ASK YOU, BECAUSE YOU WERE A CONSULTANT, FRANCES, ON THE AARON SORKIN FILM, MIKEY MADISON PLAYS YOU. I WONDER HOW YOU THOUGHT SHE PORTRAYED YOU, BUT ALSO YOUR EARNESTNESS ABOUT GETTING THIS OUT. AND JUST TELL ME A LITTLE BIT ABOUT, YOU KNOW, THE COLLABORATION WITH THE JOURNALIST IN THIS CASE, THE WALL STREET JOURNAL, WHO REALLY GOT YOUR STORY OUT. WHAT WAS THAT LIKE?
其实每部电影都是对真实故事的改编或受真实故事启发而成的。电影本质上就是一种改编。而改编过程自然需要做出各种创意选择。我认为亚伦所做的一个创意选择从策略层面来看十分恰当——他在很多方面改变了那些人们通常会与我联系在一起的特质。我现在的身高接近6英尺,而在我进行举报行动的那个年纪时,我的头发要更偏金色一些。高中时我还是全国性的辩论赛选手,大学期间还当了四年的辩论教练。不过影片中塑造的角色体型要小得多;刚开始时她说话还会结结巴巴。不过要拍出一部引人入胜的电影,就必须有值得观众期待的看点,也就是角色的成长变化。观众能亲眼见证弗朗西斯·豪根这个角色经历蜕变,最终成为一个更加自信、对生活充满热情的人。另外,我觉得影片在刻画她与记者之间的关系方面也做得非常出色。这也是我最喜欢这部电影的地方之一。刚开始和杰夫合作时,有些事情我是确定无疑的:比如有一些关于各政党故意调整政治立场的相关文档。这些内容之所以被推广,就是因为它们更容易在社交媒体上传播。在算法调整之后,我们在投票箱里能选到的选项其实早已受到脸书总部以及门洛帕克那群人的影响。虽然有些情况我很清楚,但也有很多情况是我此前并不了解的。而这部电影出色地呈现了那种探索发现的乐趣——当你逐步拼凑出各个线索碎片时,那种团队协作以及共同创造的过程真是妙不可言。
SO EVERY FILM IS AN ADAPTION OR EVERY, YOU KNOW, INSPIRED BY A TRUE STORY. FILM IS AN ADAPTATION. UM, AND ADAPTIONS REQUIRE CREATIVE CHOICES. ONE OF THE CREATIVE CHOICES THAT I, THAT AARON MADE, I THINK IS STRATEGICALLY THE RIGHT ONE, WHICH IS THAT HE IN MANY WAYS CHANGED A BUNCH OF THINGS THAT I THINK A LOT OF PEOPLE WOULD ASSOCIATE WITH ME. SO I'M, I'M ALMOST SIX FEET TALL AND FIVE, 11 I WAS MUCH BLONDER WHEN I WAS IN THE AGE WHERE I WAS DOING THIS WHISTLE BLOWING. I WAS A NATIONALLY COMPETITIVE DEBATER IN HIGH SCHOOL. I COACHED FOR FOUR YEARS IN COLLEGE. UM, THE CHARACTER THAT IS PORTRAYED ON SCREEN IS MUCH SMALLER, BOTH IN PHYSICALITY, BUT ALSO SHE'S, SHE'S, SHE STUMBLES OVER HER WORDS AT THE BEGINNING, BUT YOU HAVE TO REMEMBER TO HAVE A COMPELLING MOVIE TO HAVE SOMETHING THAT'S EXCITING TO WATCH. YOU NEED TO HAVE CHARACTER GROWTH. YOU NEED TO SEE THE CHANGE AND YOU GET TO SEE THE FRANCES HAUGEN CHARACTER GO ON THAT JOURNEY AND COME OUT OF IT. I THINK A MORE EMPOWERED PERSON, LIKE A PERSON WHO IS MORE EXCITED ABOUT LIFE. AND THE THING THAT I THOUGHT THEY DID A REALLY GOOD JOB OF CAPTURING IN TERMS OF LIKE THE RELATIONSHIP WITH THE JOURNALIST, THIS IS LIKE ONE OF MY FAVORITE THINGS ABOUT THIS MOVIE IS WHEN I STARTED WORKING WITH JEFF, UH, THERE WERE THINGS THAT I KNEW FOR SURE, LIKE THERE WERE SPECIFIC DOCUMENTS, FOR EXAMPLE, ON POLITICAL PARTIES REPORTING THAT THEY HAD INTENTIONALLY CHANGED POLITICAL POSITIONS. THEY PROMOTED BECAUSE THEY WERE EASIER TO DISTRIBUTE ON SOCIAL MEDIA. AFTER THE MSI CHANGE. UM, YOU KNOW WHAT WE GOT TO CHOOSE IN THE BALLOT BOX WAS ALREADY INFLUENCED BY FACEBOOK, BY PEOPLE IN MENLO PARK BEFORE WE EVEN GOT TO VOTE. UM, BUT SO THERE'S SOME THINGS I KNEW FOR SURE, BUT THERE WERE LOTS OF THINGS I DIDN'T KNOW. AND THE MOVIE DOES AN AMAZING JOB OF CAPTURING THE JOY OF DISCOVERY, YOU KNOW, LIKE AS YOU FIND THE PUZZLE PIECES, HOW DO YOU FIT THEM TOGETHER?
我认为,当举报人与记者之间建立起良好的合作关系时,很多信息才能被揭露出来——因为双方掌握的信息和见解各不相同。只有通过合作,才能更全面地了解整个事情的真相。>> 我想播放一下你在国会上的证词,也就是你亲自与参议员们谈论马克·扎克伯格以及当时发生的事情的那一段。好吗?>> 马克建立了一个高度依赖数据驱动的公司管理体系;这个公司的组织结构是扁平化的,不存在任何单方面的责任机制。
THAT TEAMWORK AND THAT KIND OF, UM, THAT, THAT JOINT PROCESS OF CREATION. AND I THINK WHEN YOU HAVE A REALLY GOOD WHISTLEBLOWER AND JOURNALIST RELATIONSHIP, THAT'S THE KIND OF THING THAT GETS UNLOCKED BECAUSE BOTH SIDES HAVE DIFFERENT KINDS OF INFORMATION AND DIFFERENT KINDS OF INSIGHTS. AND TOGETHER, YOU CAN SEE THE WHOLE PICTURE MUCH MORE COMPLETELY. >> I WANT TO PLAY, UM, A BIT OF THE TESTIMONY BY, UH, BY YOURSELF IN FRONT OF CONGRESS, THE REAL LIFE YOU TALKING TO THE SENATORS ABOUT MARK ZUCKERBERG AND WHAT WAS GOING ON?
然而,恰恰是这些数据本身成为了决策的依据……不幸的是,这些数据本身也构成了决策的依据。作为 Facebook 的首席执行官兼董事长,他最终要对这些决策负责。>> 所有的责任最终都落在他身上。>> 不过几年后,Facebook 就发展成了如今的 Meta。听听皮尤研究中心去年发布的调查结果吧:三分之二的美国人对马克·扎克伯格持负面看法。
LET'S JUST PLAY THIS. >> MARK HAS BUILT AN ORGANIZATION THAT IS VERY METRICS DRIVEN. THAT IS IT IS INTENDED TO BE FLAT. THERE IS NO UNILATERAL RESPONSIBILITY. THE METRICS MAKE THE DECISION, UNFORTUNATELY, THAT ITSELF IS A DECISION. AND IN THE END, IF HE IS THE CEO AND THE CHAIRMAN OF FACEBOOK, HE IS RESPONSIBLE FOR THOSE DECISIONS. >> THE BUCK STOPS WITH HIM. >> SO SHORTLY THEREAFTER, A FEW YEARS AFTER THAT, UM, YOU KNOW, FACEBOOK IS NOW META. LISTEN TO THIS RESEARCH FROM PEW LAST YEAR FOUND THAT TWO THIRDS OF THE OF AMERICANS HAD AN UNFAVORABLE OPINION OF MARK ZUCKERBERG.
在电影中,杰里米·斯特朗饰演扎克伯格及其团队,试图在法庭和国会面前让他的形象显得更加“人性化”(即让他的形象看起来更像一个普通人)。弗朗西斯,你如何评价他对公众(也就是普通民众)的影响呢?从电影中我们可以看出,杰里米·斯特朗所饰演的扎克伯格似乎只专注于胜利和公司的最终盈利目标。>> 马克处于一个非常特殊的地位:从 19 岁起,他就成为了 Facebook 的“国王”;他持有公司超过一半的股份,因此同时担任首席执行官和董事长。
AND WE SEE IN THE FILM JEREMY STRONG PLAYING HIM AND HIS INTERNAL TEAM, TRYING TO HUMANIZE HIM FOR COURT AND CONGRESSIONAL APPEARANCES. HOW WOULD YOU DESCRIBE HIM, FRANCIS, IN TERMS OF HIS CARE FOR THE EFFECT ON THE PUBLIC, THE COMMONS, SO TO SPEAK, BECAUSE WE SEE JEREMY STRONG PLAYING WHAT ESSENTIALLY APPEARS TO BE SOMEBODY NOW FOCUSED ONLY ON WINNING AND ON THE ON ON THE AND ON THE BOTTOM LINE. >> SO MARK IS IN A VERY UNIQUE POSITION FOR ALMOST ANY HUMAN IN THE WORLD IN THAT HE HAS BEEN, YOU KNOW, THE KING OF FACEBOOK SINCE HE WAS 19 YEARS OLD.
对他来说,唯一重要的意见就是他自己的意见。我认为,他的受欢迎程度之所以如此低下,部分原因就在于此。
SO HE HOLDS MORE THAN HALF THE VOTING SHARES FOR THE COMPANY, WHICH ALLOWS HIM TO BE BOTH THE CEO AND THE CHAIRMAN. THE ONLY OPINION THAT REALLY MATTERS IS HIS OPINION. I THINK PART OF THE REASON WHY HIS POPULARITY NUMBERS ARE SO POOR.
先说明一下背景:2025年,在“DOGE”项目如火如荼、民众热情高涨之时,即便当时人们纷纷走上街头抗议埃隆·马斯克,他的受欢迎程度依然高于马克·扎克伯格,这实在令人惊讶。嗯,我认为民众对马克产生如此强烈的情绪反应、对他充满不满,部分原因在于他旗下企业接连爆出多起重大丑闻——剑桥分析事件便是其中较为典型的一例,类似事件还有很多。
SO FOR CONTEXT, AT THE HEIGHT OF DOGE IN 2025, WHEN PEOPLE WERE KEEN, TESLAS, WHEN PEOPLE WERE PROTESTING IN THE STREETS ABOUT ELON MUSK, HIS POPULARITY NUMBERS WERE STILL BETTER THAN MARK ZUCKERBERG'S, WHICH IS WILD. UM, I THINK PART OF THE REASON WHY PEOPLE HAVE SUCH AN EMOTIONAL REACTION TO MARK AND SUCH DISPLEASURE WITH HIM IS THAT THERE HAVE BEEN A SERIES OF LARGE SCANDALS LIKE CAMBRIDGE ANALYTICA IS ONE OF THE LARGER ONES, BUT THERE HAVE BEEN MULTIPLE.
最近发生的则是关于那款带有微型摄像头的增强现实眼镜的争议。看起来他似乎完全没有吸取公众意见,也没有把这些反馈纳入考量。举个例子:他们最近推出了该款眼镜的第二代产品,这一版没有配备摄像头。也就是说,既有带摄像头的版本,也有不带摄像头的版本。有记者问他:“我们注意到现在有了不带摄像头的版本,这是不是因为你们听到了公众的意见,即大家不希望自己的邻居或朋友被偷拍呢?是不是你们终于开始重视这些关于隐私方面的反馈了?”
BEYOND THAT, I THINK THE MOST RECENT AROUND THE CREEPER GLASSES. SO, YOU KNOW, THE THE AUGMENTED REALITY GLASSES WITH THE LITTLE CAMERAS IN THEM. UM, IT IS SEEMED LIKE HE HAS NOT LEARNED OR LIKE NOT INCORPORATED THE FEEDBACK FROM THE PUBLIC. AND I'LL GIVE YOU AN EXAMPLE. THEY RECENTLY LAUNCHED A SECOND VERSION OF THE GLASSES DON'T HAVE A CAMERA. SO YOU HAVE A CAMERA VERSION, A NO CAMERA VERSION. A JOURNALIST ASKED HIM LIKE, WOW, LIKE WE NOTICE YOU NOW HAVE A VERSION THAT DOESN'T HAVE A CAMERA. IS THAT BECAUSE YOU HEARD THE FEEDBACK FROM PEOPLE THAT THEY DON'T WANT TO SPY ON THEIR NEIGHBORS AND THEIR FRIENDS?
结果他毫无顾忌地回答道:“不不不,只是不带摄像头的版本成本要低得多而已。总会有消费者想要价格更便宜的产品嘛。去掉摄像头后,眼镜框看起来就跟普通眼镜没什么两样。”就人工智能领域而言,这一点着实让我担忧:我们不清楚他究竟是没有听到公众的反馈,还是根本不在乎这些反馈。但无论如何,现在有一个人掌控着一家顶尖的人工智能实验室,可他却不把前沿技术的潜在影响当回事,这对我们所有人来说都是极大的风险。>> 嗯,布列塔尼,正如我所说,你们俩发起了举报人倡议活动。
UM, IS IT LIKE YOU FINALLY ARE LIKE INTEGRATING SOME OF THAT PRIVACY FEEDBACK? AND HE SAID COMPLETELY WITH NO SELF-CONSCIOUSNESS, NO, NO, NO, IT'S SO MUCH CHEAPER. LIKE THERE'S ALWAYS GOING TO BE PEOPLE WHO WANT A CHEAPER PRODUCT. WHEN YOU GET RID OF THE CAMERA, THE FRAMES LOOK JUST LIKE NORMAL GLASSES, LIKE IT. IT, IT REALLY CONCERNED ME WHEN IT COMES TO AI, BECAUSE IF HE, HE'S EITHER NOT BEING TOLD THE FEEDBACK FROM THE PUBLIC OR HE DOES NOT CARE ABOUT THE FEEDBACK FROM THE PUBLIC, WE DON'T KNOW WHICH. BUT WHEN YOU HAVE A SINGLE PERSON WHO GETS TO DIRECT ONE OF THE MAJOR FRONTIER AI LABS WHO IS NOT TAKING SERIOUSLY THE IMPLICATIONS OF FRONTIER TECHNOLOGY, THAT'S A SERIOUS RISK FOR ALL OF US >> UM, BRITTANY, YOU BOTH, AS I SAID, LAUNCHED A WHISTLEBLOWER INITIATIVE.
那么,让我们把时间快进到我们刚才讨论的内容,或者就谈谈当下人工智能在缺乏人类管控的情况下所引发的真正危险。嗯,您觉得从那些人工智能技术巨头的证词中,或是从社交媒体相关诉讼案及其判决结果里,我们能从中获得什么启示呢?您认为是否存在一种能够有效监管人工智能的方式,而这是社交媒体领域未能做到的?
SO LET'S FAST FORWARD TO SOME OF WHAT WE'VE JUST BEEN TALKING ABOUT, OR STAY IN THE REAL PRESENT ABOUT THE REAL DANGER OF AI WITHOUT THE HUMAN CONTROL. UM, DO YOU THINK ANYTHING THAT YOU'VE SEEN OR HEARD, WHETHER IT'S FROM THE, UH, YOU KNOW, AI TECH GIANTS TESTIFYING, WHETHER IT'S, YOU KNOW, LESSONS LEARNED FROM THE SOCIAL MEDIA COURT CASES AND THINGS THAT HAVE RULED AGAINST THEM.
我认为人工智能乃至超级智能面临的最大问题之一,就是这些平台和模型所收集的数据量远远超过了社交媒体时代。正因如此,它们能够以更低的成本、更快的速度和更简便的方式对特定人群实施精准定向。尤其在当前中期选举前夕,这些技术极易被用来针对美国民众并干扰我们的民主进程。外国敌对势力如今能够以前所未有的速度大规模散布虚假信息。我们已在OpenAI和X平台上看到大量此类现象:两家公司都发现了数十万个由中国资助的虚假账号,它们专门散布针对人工智能发展及数据中心建设项目的虚假言论。我认为这确实是个极其严重的问题,因为它会导致更多美国数据被外国势力获取,甚至可能导致我们不得不使用开源的中国人工智能模型,从而把本国数据交由国外处理。因此,在中期选举临近之际,这些议题恰恰是我们投票时必须深思熟虑的核心内容。究竟有没有那些真正关心这些问题并打算采取行动的议员和未来从政者呢?他们的政策纲领中是否涵盖了相关内容呢?11月3日投票当天,每个人都应认真思考这些事项。
DO YOU THINK THAT THERE LOOKS TO BE A WAY TO GOVERN AI IN A WAY THAT SOCIAL MEDIA WAS NOT? >> I THINK ONE OF THE BIGGEST ISSUES WITH AI OR SUPERINTELLIGENCE IS THAT THESE PLATFORMS AND MODELS ARE COLLECTING EXPONENTIALLY MORE DATA THAN SOCIAL MEDIA WAS ABLE TO. THEREFORE, THEY CAN MORE CHEAPLY, MORE QUICKLY AND MORE EASILY TARGET PEOPLE. AND THAT MEANS NOT JUST ANYONE. IT MEANS ESPECIALLY RIGHT NOW, AHEAD OF THE MIDTERMS, AMERICANS AND TARGET OUR DEMOCRATIC PROCESSES. IT IS VERY EASY FOR OUR FOREIGN ADVERSARIES TO SPREAD DISINFORMATION AT AN EXPONENTIAL RATE MORE THAN EVER BEFORE. AND WE'RE STARTING TO SEE THIS MORE AND MORE IN OPENAI AND X. BOTH HAVE IDENTIFIED HUNDREDS OF THOUSANDS OF FAKE ACCOUNTS FUNDED BY CHINA THAT WERE SPREADING DISINFORMATION SPECIFICALLY AGAINST AI AND THE BUILDING OF DATA CENTERS. I THINK THIS ESPECIALLY IS A HUGE PROBLEM BECAUSE IT ALLOWS MORE OF OUR DATA TO BE PROCESSED BY OUR FOREIGN ADVERSARIES, AND FOR US TO USE OPEN SOURCE CHINESE MODELS AND GIVE AWAY OUR DATA AND PROCESS OUR DATA ABROAD. SO THESE ISSUES, RIGHT AHEAD OF THE MIDTERMS ARE PROBABLY THE BIGGEST THING THAT WE NEED TO THINK ABOUT WHEN WE'RE GOING TO THE BALLOT BOX. DO WE HAVE LEGISLATORS AND FUTURE POLITICIANS THAT DO CARE ABOUT THESE ISSUES AND ARE GOING TO TAKE ACTION ON IT? DO THEY HAVE THAT IN THEIR POLICY PLATFORM? EVERYONE SHOULD BE THINKING ABOUT THIS WHEN YOU GO AND VOTE ON NOVEMBER 3rd. >> AND WE'VE GOT IN OUR LAST ONE MINUTE.
最后只剩一分钟了。我想请两位简要谈谈:人工智能的监管问题究竟能否得到妥善解决呢?
I JUST WANT TO ASK YOU BOTH TO QUICKLY OPINE, IS THIS EVER GOING TO BE PASTE PAUSED, GOVERNED?
除非世界各国领导人——比方说特朗普总统和习主席——能真正达成某种军备控制协议吧,实在找不到更贴切的词汇来形容了。呃,你们怎么看呢?布列塔尼,快说说看,之后我还要问问弗朗西斯。
UNLESS YOU GET WORLD LEADERS, LET'S JUST SAY PRESIDENTS TRUMP AND XI TO ACTUALLY HAVE SOME KIND OF ARMS CONTROL AGREEMENT, FOR WANT OF A BETTER WORD. UM, WHAT DO YOU THINK? QUICKLY, BRITTANY, AND THEN I'LL ASK FRANCIS >> I THINK ONE OF THE BIGGEST WAYS TO PROTECT OURSELVES AND OUR NATIONAL SECURITY IS TO MAKE SURE THAT WE ARE IMPLEMENTING PRIVACY CENTRIC AI SOLUTIONS LIKE CONFIDENTIAL COMPUTING, WHICH I'M WORKING ON EVERY DAY, THAT ALLOWS US TO USE AI OR SUPERINTELLIGENCE WITHOUT GIVING AWAY ANY OF OUR DATA.
我认为保护我们自身及国家安全的最重要途径之一,就是切实推行以隐私保护为核心的人工智能解决方案,比如我每天都在研究的机密计算技术。这项技术能让我们在运用人工智能或超级智能的同时,绝不泄露任何数据。它本质上是一种加密技术,能确保我们对数据拥有全程控制权。这样一来,我们既能享受超级智能为个人、家庭及企业带来的种种便利,又不会泄露那些可能让我们陷入危险或被针对性攻击的信息。
IT'S AN ENCRYPTION TECHNOLOGY THAT MEANS WE CAN OWN IT FROM END TO END. SO WE CAN STILL USE ALL OF THE GREAT THINGS THAT SUPERINTELLIGENCE WILL BRING TO OURSELVES, OUR FAMILIES, OUR COMPANIES. BUT WE NEVER GIVE AWAY THAT INFORMATION THAT ALLOWS US TO BE VULNERABLE AND TARGETED. >> I THINK IT'S UNLIKELY THAT WE'RE GOING TO SEE INTERNATIONAL UNIFIED ACTION UNTIL THERE'S SOME KIND OF REALLY BAD CONSEQUENCE.
我觉得在出现极其严重的负面后果之前,国际社会不太可能采取统一行动。就在几天前,就有重大新闻爆出:多家大型人工智能实验室在进行模拟推演时,发现水资源、空气质量、银行业等领域存在诸多严重问题。我认为情况会先变糟,才会慢慢好转。不过我仍抱有希望:一旦这些问题的严重性充分显现,我们或许就能看到一些相关技术逐步落地,比如能监控其他芯片运行的芯片。这些技术或许能为我们制定相应监管措施提供基础。>> 我们需要制定更长远的……
YOU KNOW, JUST A FEW DAYS AGO, THERE WAS A BIG BREAKING STORY ABOUT THE BIG AI LABS, WARGAMING, MAJOR PROBLEMS TO WATER, AIR BANKING, THAT KIND OF THING. YOU KNOW, I THINK WE'RE GOING. I THINK IT WILL GET WORSE BEFORE IT GETS BETTER. BUT MY HOPE IS THAT WHEN IT BECOMES EVIDENT WITH THE LEVEL OF CONSEQUENCES, WE ARE STARTING TO SEE LITTLE BITS OF TECHNOLOGY, LIKE CHIPS THAT SUPERVISE CHIPS. UM, THAT MAY ALLOW US TO PUT IN PLACE REGULATIONS THAT WOULD ALLOW FOR THAT. >> WE NEED TO HAVE A LONGER