BBC新闻频道现已在英国和美国向观众提供YouTube直播服务。
The BBC News channel has been made available to stream live on YouTube for viewers in the UK and USA.
该试验于周四启动，BBC高层将其描述为“扩大‘值得信赖、公正的新闻’在人们日常使用的更多平台可及性的重要一步”。
The trial, which began on Thursday, has been described by BBC bosses as "a significant step" in expanding access to "trusted, impartial journalism in more places people use every day".
此举是BBC在其他国家已有做法的延伸，澳大利亚、肯尼亚、尼日利亚和波兰的YouTube观众也可收看该新闻频道。
The move is an expansion of what the BBC has already done in other countries, with the news channel also available to YouTube viewers in Australia, Kenya, Nigeria, and Poland.
扩大服务覆盖面是BBC更广泛战略的一部分，旨在触达数字原生的新受众和年轻受众。
Broadening access to the service forms part of the BBC's wider strategy to reach digitally-native new and younger audiences.
该频道提供国际和国内新闻的滚动报道，以及突发新闻和政治、商业、技术、文化及体育领域的最新动态。
The channel offers rolling coverage of international and domestic news, as well as breaking news and the latest developments in the worlds of politics, business, technology, culture and sport.
BBC的YouTube策略被广泛视为对受众日益碎片化的回应。观众固守某一频道、无论其内容如何的时代早已一去不复返。
The BBC's YouTube strategy is widely seen a response to the increasing fragmentation of audiences. The guarantees that viewers sit down and turn on their favourite channel - whatever is on it - are long gone.
如今，他们的电视机将他们带入一个无限选择的世界，BBC（以及英国其他公共服务广播机构）深知必须走到受众所在之处——同时也在尝试吸引他们回到自身平台。
Now, their TV sets take them into a world of infinite choice and the BBC (along with the UK's other public service broadcasters) knows it needs to go to where audiences are - as well as trying to entice them to its own platforms.
周四的进展是BBC将可信新闻送达未直接通过新闻频道或iPlayer收看受众的具体举措之一。
Thursday's development is part of the specific drive by the BBC to take its trusted news to audiences who aren't tuning in to the news channel directly or via the iPlayer.
BBC新闻人工智能、创新与增长总监安贾利·卡普尔在一份声明中表示，受众“越来越期望新闻能够在他们所在的任何地方、在他们一天中使用的各种平台上提供”。
BBC News's director of AI, innovation and growth, Anjali Kapoor, said in a statement that audiences "increasingly expect news to be available wherever they are, on the platforms they use throughout their day.
“在英国和美国推出BBC新闻频道的YouTube频道，是将我们值得信赖的新闻传递给更多人群的重要一步。”她补充道：“这将使观众更容易获取塑造我们世界的新闻的现场报道，同时也有助于我们在他们最适合的地点和时间接触新受众。”这一举措是应对社交媒体及其他平台上蔓延的虚假信息斗争的一部分。
"Launching the BBC News channel on YouTube in the UK and US is an important step in bringing our trusted journalism to even more people." She added: "It will make it easier for audiences to access live coverage of the stories shaping our world, while helping us reach new audiences in the places and at the times that work best for them." The move is all part of the fight to combat the disinformation taking hold across social media and beyond.
但这也不会对BBC在其宪章及2027年后未来资金的持续谈判造成不利影响。
But it also won't hurt in the continuing negotiations over the BBC's charter and its future funding after 2027.
这向政府传递了另一个信号：BBC认真对待其使命；它是值得信赖、公正新闻的来源；并且它理解必须尽可能广泛地提供这些新闻。
This is another signal to the government that the BBC takes its mission seriously; that it is the place for trusted, impartial news and that it understands it must make that news available as widely as possible.
然而，在英国观看该频道YouTube直播的观众可能没有意识到，他们仍然需要电视许可证才能这样做。
However, viewers in the UK, watching the channel live on YouTube, may not realise they still need a TV licence to do that.
但目前没有针对观众身份的限制，BBC也没有能力——至少暂时如此——在观众访问其YouTube频道（或其自身的流媒体频道）之前要求他们证明已缴纳费用，因此执行起来将很困难。
But with no guardrails around who's watching, no ability - for now anyway - for the BBC to insist you prove you've paid the fee before you can access its YouTube channels (or its own streaming channels), it's going to be hard to enforce.
该服务最初于1997年在英国电视上以BBC News 24之名推出，2008年更名为BBC新闻频道。
First launched on UK TV in 1997 under the name BBC News 24, the service became the BBC News Channel in 2008.
2023年，它与BBC World News合并为一个名为BBC News的频道，也可通过广播公司的iPlayer、网站和应用程序观看。
In 2023, it merged with BBC World News into one channel called BBC News, which is also available via the broadcaster's iPlayer, website and app.
去年，广播监管机构Ofcom在其年度报告中透露，YouTube已成为英国观看量第二大的媒体服务，仅次于BBC。
Last year, broadcast regulator Ofcom revealed in its annual report that YouTube had become the UK's second most-watched media service, behind only the BBC.
该国媒体监管机构发现，五分之一的年轻观众在打开智能电视时会优先访问该视频分享平台，而老年人也在观看更多其内容。
One in five young viewers were going to the video sharing platform first when they turn on their smart TVs, the country's media watchdog found, while older people were also watching more of its content.
今年早些时候，BBC宣布与YouTube达成一项里程碑式的协议，届时公司将制作专门针对该视频流媒体服务的内容。
Earlier this year, the BBC announced a landmark deal with YouTube, which will see the corporation make content that is tailor-made for the video streaming service.
新节目在英国境外观看时将包含广告，这将为公司带来额外资金，而此时其未来资金模式正在受到讨论。
The new programmes will feature adverts when viewed from outside the UK, generating extra funds for the corporation at a time when its future funding model is being debated.
7月，该公司的新任总干事将传统的电视牌照模式描述为“已经过时的花牌”和“不再适用”。前谷歌高管马特·布里廷告诉议员们，牌照费是“昨天的模式”。
In July, the corporation's new director general described the traditional TV licence model as "a busted flush" and "no longer fit for purpose". Former Google executive Matt Brittin told MPs that the licence fee is "yesterday's model".
他没有具体说明他想用什么来取代它，但他和BBC董事会主席萨米尔·沙赫建议政府应重新考虑强制性家庭征收费，而此前政府曾否定过这一想法。
He did not specify what he wants to replace it, but he and BBC chair Samir Shah suggested the government should reconsider a compulsory household levy, which it previously ruled out.
BBC的大部分资金来自每年180英镑的电视牌照费，但近年来缴费的家庭数量有所下降，广播公司正就该制度的改革与政府进行讨论。
The BBC receives most of its funding from the £180-a-year TV licence, but the number of households paying has declined in recent years, and the broadcaster is discussing reform of the system with the government.