谷歌于周三在美国推出了Universal Cart，这是一个嵌入搜索和Gemini应用中的购物车，可容纳来自多家零售商的商品，并通过Google Pay完成支付。谷歌自身的路线图提到加拿大、澳大利亚和英国作为扩张目标，但从未提及欧盟。
Google launched Universal Cart in the US on Wednesday, a cart that sits inside Search and the Gemini app, holds products from multiple retailers and takes the payment through Google Pay. Its own roadmap names Canada, Australia and the UK for expansion, and never mentions the EU.
谷歌已在搜索和Gemini应用中嵌入一个购物车，该购物车可容纳来自竞争对手零售商的商品并完成支付。该服务于周三在美国上线。谷歌自身的路线图显示，接下来将进入加拿大、澳大利亚和英国，且从未提及欧盟。
Google has put a shopping cart inside Search and the Gemini app that holds products from rival retailers and takes the payment. It launched in the US on Wednesday. Google’s own roadmap names Canada, Australia and the UK next, and never mentions the EU.
谷歌在Suresh Ganapathy的一篇帖子中表示，Universal Cart依托其Shopping Graph中的600亿商品列表运行。该公司在5月的I/O大会上宣布，结账功能将在数月内覆盖加拿大和澳大利亚，随后进入英国。
Universal Cart runs on the 60 billion product listings in Google’s Shopping Graph, the company said in a post by Suresh Ganapathy. Its I/O announcement in May said checkout would reach Canada and Australia within months, and the UK later.
该购物车可将不同零售商的商品集中在一个地方，发送价格下降和补货提醒，并读取Google Wallet以建议使用哪张卡支付。它还能展示促销代码。
The cart keeps items from different retailers in one place, sends alerts on price drops and restocks, and reads Google Wallet to suggest which card to pay with. It also surfaces promo codes.
参与的商家包括耐克、丝芙兰、塔吉特、Ulta Beauty、沃尔玛、Wayfair以及Shopify卖家。每家商家仍为记录在案的卖家，负责订单确认和客户支持。
Participating merchants include Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair and Shopify sellers. Each remains the seller of record, and handles confirmations and support.
结账功能基于Universal Commerce Protocol运行，该协议于1月作为开放标准发布。谷歌的Agent Payments Protocol允许代理在预设限额内进行购买，于2025年9月上线，已有超过60家合作伙伴，包括PayPal和万事达卡。
Checkout runs on the Universal Commerce Protocol, released as an open standard in January. Google’s Agent Payments Protocol, which lets agents buy within preset limits, arrived in September 2025 with more than 60 partners including PayPal and Mastercard.
该5月的计划曾将美国上线时间定为夏季。实际上线日期为10月15日。
That May plan put the US launch in the summer. It arrived on 15 October.
欧洲的缺席并非疏忽。欧盟委员会在7月对谷歌处以8.9亿欧元的DMA罚款，其中4.6亿欧元是因在购物、酒店、交通和体育搜索结果中的自我偏好行为。
Europe’s absence is not an oversight. The Commission issued Google an €890M DMA fine in July, €460M of it for self-preferencing in shopping, hotel, transport and sports results.
谷歌被给予60天时间停止相关行为，否则将面临每日高达Alphabet全球平均营业额5%的罚款。
Google was given 60 days to stop, or face daily penalties of up to 5% of Alphabet’s average worldwide turnover.
谷歌的应对措施是让搜索体验变差。谷歌搜索负责人Nick Fox在9月表示，这些改动“会降低欧洲用户的使用体验”。
Its answer was to make search worse. Nick Fox, Google’s search chief, said in September that the changes “degrade the user experience for Europeans“.
斯德哥尔摩法院在7月份另行裁定，谷歌必须向Klarna的PriceRunner支付近20亿美元，这是基于欧盟委员会2017年关于谷歌购物的决定。欧盟对该公司的罚款目前已超过90亿欧元。
A Stockholm court separately ordered Google to pay Klarna’s PriceRunner nearly $2B in July, on the Commission’s 2017 Google Shopping decision. EU fines against the company now exceed €9B.
谷歌已经在欧洲以外的地区推广了代理功能。Gemini Spark是谷歌称将率先获得支付协议的产品，该产品在7月份已覆盖超过160个国家和地区，但在欧洲经济区、瑞士和英国不可用。谷歌未给出原因。
Google already ships agentic features everywhere but Europe. Gemini Spark, the product it said would get the payments protocol first, reached more than 160 countries in July and is unavailable in the EEA, Switzerland and the UK. No reason was given.
在谷歌自身搜索结果中的一个购物车，内含竞争对手零售商的商品列表并处理支付，这是一种新形式的自偏好问题。
A cart inside Google’s own results, holding rival retailers’ listings and taking the payment, is the self-preferencing question in a newer form.
目前已有六家比价购物服务正在排队要求赔偿，从Idealo获得的4.65亿欧元赔偿到Moltiply提出的29.7亿欧元索赔不等。谷歌尚未表示该购物车是否会进入欧盟。
Six comparison-shopping services are already lining up for damages, from Idealo’s €465M award to Moltiply’s €2.97B claim. Google has not said whether the cart will reach the EU.