股票有盈利，商品有价格，而体育球队则有胜负以及各种统计数据。现在，一批金融机构正试图将所有这些数据转化为投资者可以实际交易的东西。这一想法始于衡量个别球队表现的指数，为期货、交易所交易基金以及可能围绕体育构建的全新资产类别奠定基础。
Stocks have earnings. Commodities have prices. Sports teams? Wins, losses and all kinds of statistics. Now, a group of financial firms is trying to turn all that data into something investors can actually trade. The idea starts with indexes that measure the performance of individual teams, creating the foundation for futures, exchange-traded funds and potentially an entirely new asset class built around sports.
在这一期节目中，埃里克·巴尔丘纳斯和彭博新闻编辑维尔达娜·哈耶里奇与未来体育联合创始人李·泰尔福斯和指数服务负责人乔迪·冈茨伯格讨论了他们在新一轮体育ETF申请背后构建的金融基础设施。他们解释了如何为球队表现定价，为什么体育可能为投资者提供与股票和债券不同的东西，以及企业如何甚至可以利用这些产品来对冲其胜负风险。
On this episode of , Eric Balchunas and Bloomberg News editor Vildana Hajric speak with Future Sports Co-Founder Lee Taylforth and Head of Index Services Jodie Gunzberg about the financial infrastructure they’re building behind the new crop of sports ETF filings. They explain how to put a price on a team’s performance, why sports might offer investors something different from stocks and bonds and how businesses could even use the products to hedge their exposure to wins and losses.