开放式社交网络Bluesky正再次超越其旗舰应用进行扩张。在周四举行的TechCrunch Disrupt 2026大会上，该公司宣布推出一款新工具，允许创作者制作网站、测验、游戏、投票以及其他互动体验。
Open social network Bluesky is once again expanding beyond its flagship app. At TechCrunch Disrupt 2026 on Thursday, the company announced the launch of a new tool that allows creators to make websites, quizzes, games, polls, and other interactive experiences.
该工具是Bluesky更具实验性平台Attie的扩展，Attie最初提供人工智能驱动的技术，用于构建定制社交信息流。凭借新的创建功能，其理念是让普通用户能够创造此前只有软件开发者才能构建的体验。
The tool is an expansion of Attie, Bluesky’s more experimental platform, which initially offered AI-powered technology for building custom social feeds. With its new creation capabilities, the idea is to allow everyday users to create the kind of experiences that previously only software developers could build.
这些用户创建的游戏、网站和其他体验，也将运行在支撑Bluesky及其他去中心化社交应用的同一AT Protocol（atproto）上，这些应用共同构成了被称为“Atmosphere”的去中心化社交网络。
These user-created games, sites, and other experiences will also live on the same AT Protocol (atproto) that powers Bluesky and other decentralized social apps that make up the decentralized social web known as the Atmosphere.
Bluesky首席执行官托尼·施耐德在Disrupt的一次采访中分享了Attie新功能的消息，他说：“我们正在为Attie产品添加一项功能，允许你为一群人再次构建网站和社交体验。所以可以把它看作是……社交氛围编码，或者说是为你的社区进行氛围编码。”这位高管曾是Automattic的首席执行官，也是True Ventures的合伙人，此前在前首席执行官杰·格雷伯于三月辞职并出任Bluesky首席创新官后，一直以临时负责人身份领导公司。如今，随着公司进入人工智能时代，他正式接管公司。
Bluesky CEO Toni Schneider shared the news of Attie’s new capabilities during an interview at Disrupt, saying, “We’re adding a feature to our Attie product that allows you to build sites and social experiences again for a group of people. So think of it as… social vibe coding or vibe coding for your community.”The exec, a former CEO of Automattic and a partner at True Ventures, had previously been leading the company on an interim basis after former CEO Jay Graber stepped down in March to become Bluesky’s chief innovation officer. Now, he’s taking charge of the company as it enters the AI era.
Attie为Bluesky提供了一个试验场，用于尝试此类人工智能驱动的想法。
Attie offers Bluesky a playground where it can try out AI-powered ideas like this.
“目前的氛围编码基本上是一种单用户、单人体验，”施耐德解释道。“而我想能够共同构建，或为一群人构建，而这正是该产品所做的。”当创作者使用Attie构建时，他们会连接到自己的atproto身份。此外，Attie还会根据用户的公开Bluesky个人资料，推荐用户可能想要制作的内容。
“Vibe coding today is kind of a single-user, solo experience,” Schneider explained. “And what I want to be able to do is build together or build for a group of people, and that’s what this product does.”When creators build with Attie, they’re connected to their atproto identity. Plus, Attie will suggest things users might want to make based on their public Bluesky profiles.
据Bluesky首席运营官王玫瑰介绍，用户若想借助Attie进行开发，既可自行导入AI模型，也可选用开源模型；由此创建的网站与游戏则能够触达Bluesky庞大的用户群体。
To build with Attie, users can bring their own AI model or use open-weight options, and the resulting sites and games can then tap into Bluesky’s wider audience, noted Bluesky COO Rose Wang.
“目前大家都在进行开发……但关键问题在于：谁会使用你开发的产品？因为我们尚未解决内容分发这一难题，”她说道，“正因如此Attie才如此引人注目——它自带Bluesky的分发渠道，并非孤立存在。”目前该平台拥有4700万用户，不过用户活跃度有所下滑，部分试用过的用户后来又转回了其他平台。
“Everybody is building…But the big question is: who’s using the thing you’re building, because we haven’t solved that problem with distribution,” she said. “This is what makes Attie so interesting is that it comes with the Bluesky distribution, so it doesn’t stand alone.”That network today has 47 millioned users, though it’s seen a decline in engagement, as some users who tested it out later returned to Beyond being a testing ground for new ideas, Attie ties into Bluesky’s larger plans to reinvigorate activity on its network by focusing on both developers and communities in the months ahead.
除了作为新创意的试验场外，Attie还助力Bluesky实现长期规划：未来数月内，平台将重点扶持开发者与各类社群，以此重新激活整个网络活力。施耐德还透露，协议即将支持用户隐私数据功能，这也将进一步推动上述领域的发展；据称这是开发者们呼声最高的需求。目前该功能正处于测试阶段，预计今年年底正式推出。
Those areas will also be supercharged by the protocol’s forthcoming support for private data, which Schneider said has been the biggest request from developers. Private data is now in alpha testing, with plans for a rollout by the end of the year, he said.
“我们希望能出现大量供朋友们共同体验的有趣小社交项目，”施耐德提到Attie所能实现的各类应用时说道，“我们并非必须时刻与全世界的人交流才行。”
“There should be lots and lots of these fun, small social experiences for your friends,” said Schneider, referencing the types of projects Attie will enable. “We don’t all have to go communicate with the entire world all the time.”