拥有遍及220多个国家和地区的客户，全球航运和物流服务商DHL亲眼目睹了企业在国际扩张过程中面临的贸易合规挑战。
With customers in more than 220 countries and territories, global shipping and logistics provider DHL has seen firsthand the trade compliance challenges businesses face when expanding internationally.
DHL Express新加坡商业副总裁徐耀卓表示，在地缘政治动态变化和宏观经济不确定性的背景下，企业必须应对不断变化的贸易法规、制裁、出口管制和海关要求，以及日益增多的自由贸易协定（FTA）。
Against a backdrop of shifting geopolitical dynamics and macroeconomic uncertainty, businesses must navigate evolving trade regulations, sanctions, export controls and customs requirements, as well as a growing number of free trade agreements (FTAs), said Mr Chee Yaw Chek, vice president (commercial) at DHL Express Singapore.
尽管贸易政策和限制不断变化，但根据DHL全球互联追踪器，2025年全球贸易依然保持韧性。徐耀卓还指出，随着企业多元化供应链并拓展区域内新市场，亚洲内部贸易也存在机遇。
Despite shifting trade policies and restrictions, global trade remained resilient in 2025, according to the DHL Global Connectedness Tracker Mr Chee also pointed to opportunities in intra-Asia trade as companies diversify their supply chains and expand into new markets across the region.
贸易AI顾问帮助企业应对贸易要求。（视频：新加坡商业联合会）但进入新市场也会带来关于贸易要求的实际问题。“许多客户在探索新市场时会向我们寻求指导，”他说。“他们常常就市场进入、关税和关税以及自由贸易协定提出疑问。了解这些如何影响国际贸易，对于管理风险和业务连续性至关重要。”大型公司可能拥有专门的贸易和合规团队来管理复杂的跨境要求。
Trade AI Advisor helps businesses navigate trade requirements. (Video: Singapore Business Federation) But entering new markets also brings practical questions around trade requirements. “Many of our customers approach us for guidance when exploring new markets,” he said. “They often have questions about market entry, duties and tariffs, and FTAs. Understanding how these affect international trade is important for managing risk and business continuity.”Large companies may have dedicated trade and compliance teams to manage complex cross-border requirements.
但中小企业可能不得不将工作分散给已经人手紧张的财务、运营或采购团队，新加坡制造业联合会（SMF）首席执行官叶伟良指出。
But small- and medium-size enterprises (SMEs) may have to spread the work across finance, operations or procurement teams that are already stretched, noted Mr Wayne Yap, CEO of Singapore Manufacturing Federation (SMF).
“这些文件处理方面的瓶颈会导致更多的行政工作、延误以及成本增加，”他说，“同时也会让小型企业在探索新的出口市场时更难以评估贸易机会。对于一些更为复杂的问题，他们可能仍需要寻求专业建议。”为了帮助新加坡企业应对跨境贸易的挑战，新加坡商业联合会（SBF）旗下的“贸易与投资未来中心”（CFOTI）在2026年9月的“贸易未来论坛”上推出了“Trade AI Advisor”（TAIA）这一人工智能辅助工具。跨境贸易为企业带来了机遇，但也带来了日益复杂的贸易要求。
“These documentation bottlenecks can mean more administrative work, delays and costs,” he said. “They can also make it harder for smaller businesses to assess trade opportunities when exploring new export markets. For more complex questions, they may still need to seek specialist advice.”To help Singapore businesses navigate cross-border trade, the Centre for the Future of Trade and Investment (CFOTI) at Singapore Business Federation (SBF) launched Trade AI Advisor (TAIA) at the Future of Trade Forum 2026 in September. Cross-border trade brings opportunities for businesses, along with increasingly complex requirements.
借助生成式人工智能（AI）技术，TAIA能够提供关于贸易协定、关税、市场准入、海关规定、文件要求、原产地规则以及制造成本报表等方面的实用指导。它帮助企业提前识别所需的信息、相关规则及支持性文件，从而在必要时再寻求专业建议。 CFOTI的执行董事Heng Peng Kwang先生表示，TAIA的目标是让相关的贸易信息更易于搜索、理解，并能直接应用于企业的具体业务需求，从而减少企业查询多个信息来源的麻烦。
SCALING ACCESS TO TRADE GUIDANCE Powered by generative artificial intelligence (AI), TAIA provides practical guidance on trade agreements, tariffs, market access, customs and documentation requirements, rules of origin and manufacturing cost statements. It helps businesses identify the information, rules and supporting documents that may apply, before seeking further specialist advice where needed. Mr Heng Peng Kwang, executive director of CFOTI, said TAIA aims to make relevant trade information easier to search, understand and apply to specific business questions, reducing the need to consult multiple sources.
预计TAIA将为新加坡的30,000家企业提供全天候的咨询服务，帮助它们在国际扩张过程中应对各种贸易挑战。
TAIA is expected to provide 24/7 advisory support to 30,000 companies in Singapore, helping them navigate trade requirements as they expand internationally.
例如，在进入一个新的地区市场之前，一家新加坡制造商可能需要确定其产品的“协调制度代码”（HS Code）、适用的关税标准、所需的原产地证明文件，以及该产品是否符合自由贸易协定（FTA）下的优惠待遇条件。
For example, before entering a new regional market, a Singapore manufacturer may need to determine its product’s Harmonised System code, the applicable tariff, the required origin documentation and whether the product qualifies for preferential treatment under an FTA.
TAIA还能帮助企业处理一些更为结构化的任务，比如准备制造成本报表，以判断产品是否符合FTA下的原产地标准。这不仅能让企业明确所需的信息，还能让他们了解完成这些任务所需的步骤及相关准备工作。
TAIA also helps businesses work through more structured requirements, such as preparing a manufacturing cost statement to assess whether a product may meet the relevant origin criteria under an FTA. This helps businesses understand not only what information is needed, but also the steps and supporting inputs involved.
企业可以将这些问题输入TAIA，该系统将提供引用SBF及其合作伙伴精选贸易数据来源的回答。这些来源包括SMF，SMF是签发普通原产地证书的授权机构。
Businesses can enter these questions into TAIA, which provides responses with citations to curated trade data sources from SBF and its partners. These include SMF, an authorised organisation for issuing Ordinary Certificates of Origin.
“这使企业拥有更大的可追溯性，让他们能够了解信息来源，并在了解相关要求时参考相关来源，”叶先生说。
“This gives businesses greater traceability, so they can understand where the information comes from and refer to the relevant sources when navigating requirements,” said Mr Yap.
“类似TAIA的工具可以增强出口准备能力，并帮助企业更有效地将贸易合规纳入其国际扩张中。”——新加坡制造业联合会首席执行官韦恩·叶先生结合人工智能与人类专业知识 TAIA将人工智能指导与人类专业知识相结合，在需要时将更复杂的贸易查询升级至专家处理。
“TOOLS LIKE TAIA CAN STRENGTHEN EXPORT READINESS AND HELP BUSINESSES BUILD TRADE COMPLIANCE MORE EFFECTIVELY INTO THEIR INTERNATIONAL EXPANSION.” – MR WAYNE YAP, CEO, SINGAPORE MANUFACTURING FEDERATION COMBINING AI WITH HUMAN EXPERTISE TAIA combines AI guidance with human expertise, with more complex trade queries escalated to specialists when needed.
“TAIA并不取代专业判断，”王先生说。“它帮助公司界定问题，识别可能适用的规则和要求，并查看回答背后的来源。”
“TAIA doesn’t replace professional judgment,” said Mr Heng. “It helps a company frame its question, identify the rules and requirements that may apply and see the sources behind the response.”
“行业合作帮助我们在实践中测试了TAIA，并强化了透明度、来源引用和人工支持的必要性。”——新加坡商业联合会贸易与投资未来中心执行董事王鹏光先生例如，一家公司可能正在评估产品在多个国家进行生产并涉及多个制造步骤时，是否符合特定的原产地规则。TAIA可以帮助识别相关协定、规则和支持信息。
“INDUSTRY COLLABORATION HELPED US TEST TAIA IN PRACTICE AND REINFORCED THE NEED FOR TRANSPARENCY, SOURCE CITATION AND HUMAN SUPPORT.” – MR HENG PENG KWANG, EXECUTIVE DIRECTOR, CENTRE FOR THE FUTURE OF TRADE AND INVESTMENT, SINGAPORE BUSINESS FEDERATION For example, a company may be assessing whether a product meets a specific rule of origin when production takes place across several countries and involves multiple manufacturing steps. TAIA can help identify the relevant agreements, rules and supporting information.
如果需要进一步确认，该事项随后可以转介给CFOTI顾问或相关主管部门。
If further confirmation is needed, the matter can then be referred to an adviser at CFOTI or the relevant authority.
DHL是测试TAIA的行业合作伙伴之一。它利用客户的实际问题来评估该平台如何解决围绕市场准入、关税、税率和自由贸易协定的常见担忧，徐先生说。TAIA对中小企业尤其有用，因为中小企业可能资源有限或缺乏内部专业知识来跟上全球贸易格局的变化。
DHL was among the industry partners that tested TAIA. It drew on real-world questions from customers to assess how the platform addressed common concerns around market entry, duties, tariffs and FTAs, Mr Chee said TAIA could be especially useful for SMEs, which may have limited resources or in-house expertise to keep pace with changes in the global trade landscape.
“让我们对TAIA感到兴奋的是，它有可能让全球贸易知识更易于企业获取。我们希望它能成为一个实用的首选站点，帮助企业应对挑战并抓住新机遇。”——DHL快递新加坡商业副总裁徐耀泽先生将TAIA带入地区 TAIA的覆盖范围不仅限于新加坡的企业。7月，在新加坡-印度尼西亚领导人休会期间，新加坡与印度尼西亚商会与工业协会（KADIN Indonesia）签署了一份为期两年的谅解备忘录（MOU），以帮助印度尼西亚的中小企业更便捷地进行跨境贸易。
谅解备忘录下的首批举措之一是TAIA-ID，这是该平台为印度尼西亚企业进行本地化的版本，预计今年晚些时候推出。
“WHAT EXCITES US ABOUT TAIA IS ITS POTENTIAL TO MAKE GLOBAL TRADE KNOWLEDGE MORE ACCESSIBLE TO BUSINESSES. WE HOPE IT CAN SERVE AS A PRACTICAL FIRST STOP, HELPING ENTERPRISES NAVIGATE CHALLENGES AND SEIZE NEW OPPORTUNITIES.” – MR CHEE YAW CHEK, VICE PRESIDENT (COMMERCIAL), DHL EXPRESS SINGAPORE TAKING TAIA TO THE REGION TAIA’s reach is not limited to enterprises in Singapore. In July, at the Singapore-Indonesia Leaders’ Retreat, and the Indonesian Chamber of Commerce and Industry (KADIN Indonesia) signed a two-year memorandum of understanding (MOU) to help SMEs in Indonesia trade more easily across borders One of the first initiatives under the MOU is TAIA-ID, a version of the platform being localised for Indonesian businesses ahead of its launch later this year.
TAIA-ID正在使用印尼语开发，并针对移动端访问进行了设计。它将基于印度尼西亚的贸易协定，在关税资格、原产地规则、出口程序和市场准入等方面提供指导，复杂问题将通过电子邮件转交给经过培训的贸易顾问。其第一阶段将专注于出口导向的园艺企业。
TAIA-ID is being developed in Bahasa Indonesia and designed for mobile access. It will provide guidance based on Indonesia’s trade agreements in areas such as tariff eligibility, rules of origin, export procedures and market access, with complex queries referred by email to trained trade advisers. Its first phase will focus on export-oriented horticulture enterprises.
该举措结合了数字平台与经过培训的KADIN Indonesia贸易顾问的支持、中小企业外联以及试点出口货运，在扩大项目覆盖范围的同时，保留了对人类专业知识的获取。
The initiative combines the digital platform with support from trained KADIN Indonesia trade advisers, SME outreach and pilot export shipments, extending the programme’s reach while retaining access to human expertise.
“随着新加坡于2027年担任东盟轮值主席国，我们看到一个与东盟合作伙伴合作，将这一做法适配到各自市场的机会，让地区内的中小企业能够更轻松地获得支持，进行贸易并实现区域扩张，”恒先生说。
“As Singapore assumes the ASEAN Chairmanship in 2027, we see an opportunity to work with ASEAN partners to adapt this approach for their markets, so SMEs across the region can more easily access support to trade and expand regionally,” said Mr Heng.
发布日期：2026年10月16日 文案：Brand Studio 照片：Mediacorp Studio 3 自信驾驭跨境贸易 了解贸易AI顾问如何帮助您的企业理解贸易要求，并评估国际市场的机遇。了解更多
Published: 16 Oct 2026 Text: Brand Studio Photos: Mediacorp Studio 3 NAVIGATE CROSS-BORDER TRADE WITH CONFIDENCE See how the Trade AI Advisor can help your business understand trade requirements and assess opportunities in international markets. FIND OUT MORE