阿里巴巴集团控股公司旗下两大国内线上市场淘宝和天猫计划明年大幅扩大人工智能在商家运营中的应用，一位高管表示，面对严峻的消费环境，这家电商巨头正加码该技术以推动增长。
Alibaba Group Holding’s two major domestic online marketplaces, Taobao and Tmall, plan to greatly expand the use of artificial intelligence across merchants’ operations next year, a senior executive said, as the e-commerce giant doubles down on the technology to drive growth amid a challenging consumer landscape.
“明年起，人工智能将全面进入商家的内部企业工作流程，”天猫总裁刘博周四在公司双十一媒体说明会上表示。
“Starting next year, AI will comprehensively enter the internal enterprise workflows of merchants,” Liu Bo, president of Tmall, said at the company’s Singles’ Day media briefing on Thursday.
刘博补充称，推动这一举措的重要产品将是阿里巴巴的企业人工智能助手“通义万相”。该助手的电商版本本周早些时候已开始测试，专为在多个平台销售的商家设计。
An important product driving the push would be Qwen Work, Alibaba’s enterprise AI assistant, Liu added. The e-commerce version of the assistant began testing earlier this week and is designed for merchants selling across multiple platforms.
刘博表示，此举是在过去一年淘宝和天猫的人工智能推广“超出预期”之后进行的，他补充说，商家已经在使用平台级人工智能工具进行产品发布、广告投放和客户服务。
The move comes after the roll-out of AI on Taobao and Tmall over the past year “exceeded expectations”, Liu said, adding that merchants were already using platform-level AI tools for product launches, advertising and customer service.
刘博的言论是在阿里巴巴年度双十一购物节之前发表的，官方销售将于下周二开始，预计将有创纪录的100万个全球品牌参与。该公司自2009年启动该活动以来，正将今年的节日作为人工智能驱动增长的试验场。
The remarks came ahead of Alibaba’s annual Singles’ Day shopping festival, with official sales set to begin next Tuesday and a record 1 million global brands expected to take part. The company, which launched the event in 2009, is using this year’s festival as a testing ground for AI-driven growth.
阿里巴巴正积极推出面向消费者和商家的人工智能工具，以应对来自京东和拼多多控股等竞争对手的激烈竞争。
Alibaba has aggressively rolled out AI-powered tools to consumers and merchants as it grapples with intense competition from rivals including JD.com and PDD Holdings.
该公司表示，今年的节日将在其电商生态系统中深度整合其旗舰通义人工智能模型。对于消费者，5月份推出的通义驱动的购物助手旨在帮助用户比较商品、虚拟试穿衣物并选择促销折扣。
The company said this year’s festival would feature deeper integration of its flagship Qwen AI model across its e-commerce ecosystem. For consumers, a Qwen-powered shopping assistant launched in May is designed to help users compare products, virtually try on clothes and select promotional discounts.
根据刘的说法，目前活跃的年轻淘宝和天猫用户每年平均从15个商品类别购买商品。他表示，平台计划通过使用AI更好地将购物者与更广泛的商品范围连接起来，将这一数字扩大到25到30个类别之间。
According to Liu, young, active Taobao and Tmall users currently buy goods from an average of 15 product categories annually. He said the platforms aimed to expand that figure to between 25 and 30 categories by using AI to better connect shoppers with a wider range of products.
“AI使我们能够打开更广阔的视野，”刘说。“它能够以传统算法根本无法实现的方式，将丰富的商品供应与人群的多样化需求相匹配。”阿里巴巴还在其平台上推出“AI代币”作为新的产品类别。公司正与中国主要的AI模型开发商合作，包括Z.ai和MiniMax，直接向终端用户出售算力。
“AI allows us to open up a larger vision,” Liu said. “It can match the rich supply of goods with the diverse demands of the crowd in ways traditional algorithms simply could not achieve.”Alibaba is also introducing “AI tokens” as a new product category on its platforms. The company is partnering with major Chinese AI model developers, including Z.ai and MiniMax, to sell computing power directly to end users.
刘表示，这些代币将被打包成针对不同用户群体（如学生、研究人员和小团队）定制的套餐。
The tokens would be packaged into customised bundles tailored for different groups of users such as students, researchers and small teams, Liu said.
天猫还正在与英特尔和超微半导体等硬件巨头合作，销售预装Qwen模型的个人电脑。
Tmall is also partnering with hardware giants such as Intel and Advanced Micro Devices to sell personal computers with Qwen models pre-installed.
阿里巴巴在2025年同一活动期间首次在淘宝和天猫上大规模部署生成式AI，当时它将大型语言模型整合到其核心搜索和推荐引擎中。阿里巴巴拥有《南华早报》。
Alibaba’s first large-scale deployment of generative AI across Taobao and Tmall came during the same event in 2025, when it integrated large language models into its core search and recommendation engines. Alibaba owns the South China Morning Post.