安托万·阿尔诺向CNN记者理查德·奎斯特展示了奢侈品展厅。PARTICULIERE >> 库存管理确保这一点得以保持。是的。>> 人们忘记了产品是如何制造的。他们忘记了所需的工匠精神和手工技艺。忘记了所需的时间。以及那种细致入微。如果这是个英文单词，那就是制作这些精美鞋履、时装、手袋所需要的。我们希望与集团其他品牌一起，每隔几年，让幕后发生的事情、场景背后的事情公开透明，让任何人，不仅仅是客户，都能前来提问，与工匠共度时光，让他们讲解自己的技艺。
这样旁观者就能看到并意识到，生产如此令人难以置信的产品有多么困难。你有鞋子、衣服、皮带，还有这些，你知道，更现代的运动鞋，以迎合…… >> 你觉得是否有些人会想，世界怎么了？也许什么…… >> 你知道，我们曾经…… >> 帝国的覆灭。>> 起初我们有几个非常批评的人，而现在他们只穿它。>> 就像LVMH这样规模的公司来说，从某种意义上说，这是一个利基领域，但它为其他产品定下了基调，不是吗？
从某种意义上说，那种质量水平，以及在当今经济环境下保持那种专业水平、那种工艺水平有多难？>> 嗯，这对我们来说是一切。嗯，我们对待品牌、对待我们的精品店以及每一种产品子类别的方式是，我们需要给每一位顾客提供尽可能高的质量。质量绝不会有任何妥协。嗯，这就是为什么有时，我们为此受到批评，我们的产品价格会上涨，因为原材料涨价、能源价格上涨，你知道，人工成本上涨。
因此，最终产品的价格也随之上涨。>> 我们就姑且说，这涨了一两次价。大约12美元。是的。
Antoine Arnault gives CNN's Richard Quest a tour of the luxury showcase.
这大约是800美元。我明白在这个世界上，有些人买得起这个价格。是的，我明白，这也一直都是如此，不是吗？我不是在要求你为它辩护。我是在请你发表一下看法，或者说，给我一个关于它的视角。>> 好的。>> 奢侈。奢侈。>> 好的。好的。嗯，奢侈。你知道的，这不仅仅是一件普通的T恤，也不是你在我面前这家店里能买到的那种，无论是美观的还是快时尚的。
PARTICULIERE >> STOCK MANAGEMENT MAKES SURE THAT THAT STAYS THERE. YES. >> PEOPLE FORGET HOW PRODUCTS ARE MADE. THEY FORGET THE ARTISANSHIP AND THE CRAFT THAT IS NEEDED TO. AND THE TIME AND THE. AND THE METICULOUSNESS. IF THAT'S A WORD IN ENGLISH, THAT'S THAT'S NEEDED TO TO PRODUCE THESE BEAUTIFUL SHOES. A FASHION GARMENTS, HANDBAGS AND AND WE WANT WITH WITH THE REST OF THE GROUP THAT ONCE EVERY FEW YEARS, WHAT HAPPENS BEHIND THE CURTAINS? WHAT HAPPENS BEHIND THE SCENE IS OPEN AND AND THAT ANYBODY AND EVERYBODY, NOT SIMPLY CLIENTS, CAN COME AND ASK QUESTIONS AND SPEND TIME WITH THE ARTISANS SO THAT THEY EXPLAIN THEIR CRAFT. AND SO THAT THE THE SPECTATOR SEES AND REALIZES HOW, HOW DIFFICULT IT IS TO PRODUCE SUCH AN INCREDIBLE PRODUCT YOU HAVE SHOES AND CLOTHES AND BELTS AND, AND SORT OF THESE, YOU KNOW, MORE MODERN SNEAKERS TO CATER TO. >> DO YOU THINK THERE ARE SOME PEOPLE WHO THINK, WHAT IS THE WORLD COMING TO? MAYBE WHAT. >> WE HAD, YOU KNOW. >> WHAT THE FALL OF THE EMPIRE. >> WE HAD A FEW WHO WERE SO CRITICAL AT THE BEGINNING OF THIS. AND NOW THEY ONLY WEAR IT. >> IN TERMS OF A OF A COMPANY THE SIZE OF LVMH. IT'S A NICHE AREA IN A SENSE, BUT IT SETS A TONE FOR THE REST OF THE PRODUCTS, DOESN'T IT? IN A SENSE, THAT LEVEL OF QUALITY THAT THAT IS THERE AND HOW DIFFICULT IS IT TO MAINTAIN IN TODAY'S ECONOMIC ENVIRONMENT, THAT LEVEL OF SPECIALISM, OF CRAFTSMANSHIP? >> WELL, IT'S IT'S EVERYTHING TO US. UM, THE WAY WE THINK OF OUR BRANDS AND OF OUR MAISON AND EVERY SORT OF SUBCATEGORY OF PRODUCTS IS THAT WE NEED TO, TO GIVE THE MAXIMUM POSSIBLE QUALITY TO EVERY ONE OF OUR CUSTOMERS. THERE WILL NEVER BE ANY COMPROMISE ON QUALITY. UM, THAT IS WHY SOMETIMES ACTUALLY, AND WE'VE BEEN CRITICIZED FOR IT, PRICES OF OUR PRODUCTS INCREASE BECAUSE THE RAW MATERIAL INCREASES, THE PRICE OF ENERGY INCREASES THE, YOU KNOW, THE PRICE OF LABOR INCREASES. AND, AND THUS THE PRICE OF THE FINAL PRODUCT INCREASES. >> LET'S JUST SUFFICE IT TO SAY, THIS IS A PRICE OR TWO. IT'S ABOUT $12. YES. AND THIS IS ABOUT 800. I UNDERSTAND THAT THERE ARE PEOPLE IN THIS WORLD WHO CAN AFFORD THIS. YES, I GET IT UM, AND THAT'S JUST THE WAY IT'S ALWAYS BEEN, ISN'T IT? I'M NOT ASKING YOU TO DEFEND IT.
呃，我的意思是，它的功能可能是一样的，但工艺水平、原材料、耐用性，以及你知道的，你十年后还能穿这件T恤的时候——我不知道，一件Zara的T恤那时可能已经……>> 写给我们的。这真的很难，不是吗？因为买你东西的人不一定就是会受到可负担性危机直接冲击的人，但同样，这又关乎你对“质量”这一理念的关系。
I'M ASKING YOU TO SORT OF TO COMMENT OR TO, TO GIVE ME A PERSPECTIVE ON IT. >> WELL. >> LUXURY. LUXURY. >> OKAY. OKAY. WELL, LUXURY. IT'S, YOU KNOW, THIS IS NOT JUST A REGULAR T-SHIRT AND NOT THE SAME THAT YOU'RE GOING TO FIND IN THE STORE IN FRONT OF US, WHICH IS A BEAUTIFUL OR IN A FAST FASHION. UH, I MEAN, THE FUNCTION IS GOING TO BE THE SAME, BUT THE LEVEL OF CRAFT, THE RAW MATERIAL, THE DURABILITY, THE WAY THAT, YOU KNOW, YOU'RE GOING TO WEAR THIS T-SHIRT IN TEN YEARS WHEN YOU'RE, YOU'RE, I DON'T KNOW, A ZARA T-SHIRT WILL BE, WILL BE COMPLETELY IN THE. >> WRITING TO US. IT'S REALLY DIFFICULT, ISN'T IT? BECAUSE THE SORT OF PEOPLE WHO BUY YOUR STUFF AREN'T NECESSARILY THE SORT OF PEOPLE WHO ARE GOING TO BE HIT BY AN AFFORDABILITY CRISIS PER SE, BUT IT AGAIN, IT IS THE RELATIONSHIP THAT YOU HAVE TO THIS IDEA OF QUALITY.
是的。所以我不想说你错了，但我们并不只向百万富翁和亿万富翁出售。你知道，我们有更实惠的产品。例如，我们有香水。我们有化妆品、口红。我并不是说每个人都能买得起它们，但它们比你想象的要更易于接触，尤其是当你在这里的贝卢蒂店里，看到价值数千欧元的鞋子时。或者，我曾经有过消化不良的经历。
YES. SO I DON'T WANT TO SAY THAT YOU'RE WRONG, BUT WE DON'T WE DON'T SELL ONLY TO MILLIONAIRES AND BILLIONAIRES. YOU KNOW, WE HAVE PRODUCTS THAT ARE MORE AFFORDABLE. UH, WE HAVE PERFUMES, FOR EXAMPLE. WE HAVE COSMETICS, LIPSTICKS. AND I'M NOT SAYING THAT EVERYBODY CAN AFFORD THEM, BUT THEY ARE QUITE MORE ACCESSIBLE THAN YOU IMAGINE WHEN YOU WHEN YOU ARE HERE IN THE BERLUTI STORE WITH, WITH THOUSAND EUROS PAIR OF SHOES OR. >> OR I'VE HAD A BOUT OF INDIGESTION.
当我看着这些东西中的一些时。作为形象，这对你来说怎么样？这是怎样的？你拥有这些进入更易接触范围的产品有多重要？是的。我们不会这样看待它。我的意思是，每个时装屋都有其客户目标，并希望触及，你知道，他们的特定客户。然而，如果你从整体来看这个集团，我们会发现，是的，我们在这些客户的各种可及性水平上都有相当好的代表性。
WHEN I LOOKED AT SOME OF THIS OR SOME OF THOSE THINGS. AND HOW WAS IT FOR YOU AS AN IMAGE? HOW IS IT. HOW SIGNIFICANT IS IT THAT YOU DO HAVE THE PRODUCTS THAT DO GO TO A MORE ACCESSIBLE RANGE? >> YES. WE DON'T THINK OF IT LIKE THIS. I MEAN, EVERY MAISON HAS ITS, UH, CUSTOMER TARGET AND WANTS TO ACCESS, YOU KNOW, THEIR SPECIFIC CUSTOMER. HOWEVER, IF YOU LOOK AT THE GROUP AT LARGE, WE SEE THAT, YEAH, WE ARE PRETTY WELL REPRESENTED ON, ON EVERY LEVEL OF, UH, SORT OF ACCESSIBILITY FOR THESE, FOR THESE CUSTOMERS.
当然，现在我回到质量这一点。这是绝对必不可少的。而这些特定产品正是向我们展示质量重要性的真实方式。我知道有时候我们可能会被稍微夸张地描绘，或者被视为如此庞大的集团。
UM, NOW, OF COURSE, I COME BACK TO THE QUALITY. IT'S ABSOLUTELY ESSENTIAL. AND THESE PARTICULAR ARE A REAL WAY TO SHOWCASE HOW IMPORTANT IT IS FOR US. I KNOW THAT SOMETIMES WE CAN BE A LITTLE BIT CARICATURED, OR IT CAN BE SEEN AS SUCH A BIG GROUP