特朗普的Twitter克隆版Truth Social正陷入严重困境。
Donald Trump’s Twitter clone, Truth Social, is in serious trouble.
该公司此前也曾遭遇不利消息，在过去一年中多次触及历史低点股价。但如今看来，那些日子相对平静，因为该社交网络的股价仅在周一下跌逾7.5%，创下仅6.40美元的新低。放眼更长时间也并不乐观：过去一个月，该公司股价暴跌29%，令人胃部不适。
The company has weathered bad news before, hitting all-time low stock prices on multiple occasions over the past year. But those days now look balmy in comparison, with the social network’s shares sliding more than 7.5 percent on Monday alone and setting a new rock bottom of just $6.40. Zooming out doesn’t paint a prettier picture, either: over the past month, the company’s stock has fallen a stomach-churning 29 percent.
对于希望抛售该公司股票的投资者而言，产生共鸣很容易。Truth Social从未有太多超越“向特朗普输送资金”的存在理由，而特朗普的政治前景日益衰落——更不用说即将到来的中期选举可能进一步削弱他的剩余影响力——这使得即便是当初那种“赚快钱”的说辞也变得站不住脚。
It’s easy to empathize with any investors looking to ditch the company. It never had much of a raison d’être beyond “funnel some money to Trump,” and the president’s declining political fortunes — not to mention looming midterms that are likely to undermine his remaining power — have weakened even that grift-era pitch.
正如《每日野兽》上周报道的那样，甚至连它的用户也不再留存，分析数据显示，其日均流量在过去一年中暴跌超过30%。对于一家本来就每季度亏损巨大的公司来说，这无疑是坏消息——看来该公司剩余的投资者可能如今已经看到了墙上的字迹。
As the Daily Beast reported last week, not even its users are sticking around, with analytics data suggesting that its daily traffic has cratered by more than 30 percent over the past year. For a company that was already posting huge losses every quarter, that’s grim news — and it sounds like the company’s remaining investors may now be seeing the writing on the wall.
随着公司前景恶化，Truth Social曾尝试一系列令人眉头紧锁的转型，涉足赌博和加密货币领域，但均未获得关注。它还尝试与一家核聚变公司合并，并开始在平台上出售特朗普消息的早期访问权，这一举动被广泛视为试图利用其总统身份牟利。
As its fortunes have soured, Truth Social has tried a series of eyebrow-raising pivots into gambling and crypto that failed to gain traction. It also moved to merge with a nuclear fusion company and started selling early access to Trump’s messages on the platform, in a move that was widely derided as an attempt to profit off his position as president.
到目前为止，这些举措均未显示出扭转公司命运的迹象。综合来看，很难不让人怀疑：Truth Social能否撑过特朗普第二个任期的结束。
So far, none of those moves have showed any signs of turning around the company’s fortunes. Add it all up, and it’s hard not to wonder whether Truth Social will survive as long as Trump’s second administration.