美国联邦贸易委员会表示，如果法国媒体巨头Publicis Groupe SA同意向竞争对手提供LiveRamp Holdings Inc.数字广告平台数据连接服务的平等访问权，则允许其完成对LiveRamp的22亿美元收购。
The US Federal Trade Commission said it will allow Publicis Groupe SA to complete the $2.2 billion acquisition of LiveRamp Holdings Inc. if the French media giant agrees to offer equal access to the digital advertising platform’s data connectivity services to rivals.
该委员会周一在一份声明中表示，其两名共和党籍委员投票通过了一项同意令，要求Publicis确保LiveRamp能够为所有客户（包括Publicis的竞争对手）提供非歧视性访问和支持，并建立防火墙以保护竞争对手数据免受潜在滥用。该条款将有效期五年，并要求Publicis任命一名独立审计师监督其遵守FTC命令的情况。
By Leah Nylen The FTC’s two Republican commissioners voted to accept a consent decree that would require Publicis to ensure LiveRamp can provide non-discriminatory access and support to all clients, including Publicis’ rivals, and establish firewalls to protect competitor data against potential misuse, the agency said Monday in a statement. Terms would last for five years and require Publicis to appoint an independent auditor to monitor its compliance with the FTC’s order.
Publicis在一份声明中表示，致力于以公平方式运营LiveRamp，确保所有客户平等访问，保障客户数据安全并持续监督。
Publicis said in a statement that it is committed to operating LiveRamp with fair access to all, safeguards for client data and ongoing oversight.
协议宣布后，LiveRamp股价上涨2.4%，达到当日最高点。
LiveRamp stock rose 2.4% to a session high after the settlement was announced.
Publicis于5月同意收购LiveRamp，这是广告代理商在面对大型科技平台竞争和人工智能颠覆时进行整合浪潮的一部分。总部位于旧金山的LiveRamp提供工具，连接网页出版商与数据提供商。
Publicis agreed to buy LiveRamp in May, part of a wave of consolidation for ad agencies as they face competition from large tech platforms and disruption from artificial intelligence. Based in San Francisco, LiveRamp offers tools connecting web publishers with data providers.