根据谷歌、淡马锡和贝恩公司发布的第11份《东南亚数字经济》报告，东南亚数字应用领域的私人资金每年约为80亿美元，已趋于稳定。
Private funding for Southeast Asia’s digital applications sector has stabilised at about $8 billion annually, according to the 11th e-Conomy SEA report by Google, Temasek, and Bain & Co.
拥有核心AI产品的公司在2026年上半年占据了32亿美元私人资金交易价值的80%，而2024年下半年这一比例为30%，凸显出投资在AI相关业务中日益集中。投资也正流向支持AI发展所需的基础设施。
Companies with core AI products captured 80% of private funding deal value of $3.2 billion in the first half of 2026, up from 30% in the second half of 2024, highlighting the growing concentration of investment in AI-related businesses. Investment is also flowing into the infrastructure needed to support AI development.
报告显示，过去12个月内，AI算力和数字基础设施领域的私人资本交易价值达到200亿美元，其中包括110亿美元收购ST Telemedia全球数据中心的交易。
Private capital deal value in AI compute and digital infrastructure reached $20 billion over the past 12 months, led by the $11-billion acquisition of ST Telemedia Global Data Centres, according to the report.
淡马锡全球投资亚太地区（不包括中国和印度）负责人福伟鸿表示：“AI将为东南亚经济创造重大机遇。然而，要将采用转化为可持续增长，需要强有力的治理、严谨的执行和具备韧性的商业模式。”
“AI will create significant opportunities for Southeast Asia’s economy. However, translating adoption into sustainable growth will require strong governance, disciplined execution, and resilient business models,” said Fock Wai Hoong, head of Asia Pacific excluding China and India at Temasek Global Investments.
谷歌东南亚及南亚前沿市场总经理尼廷·加吉里亚表示，该地区有望成为代理商业的领导者，在这种商业模式下，AI系统可以代表消费者执行任务。
Google’s managing director for Southeast Asia and South Asia Frontier Markets, Nitin Gajria, said the region could become a leader in agentic commerce, in which AI systems can carry out tasks on behalf of consumers.
他说：“要释放这一全部潜力，需要明确的治理、透明的能力，以及对整个生态系统负责任地部署AI的坚定承诺。”
“Unlocking that full potential will require clear governance, transparent capabilities, and an unwavering commitment to responsible AI deployment across the whole ecosystem,” he said.
AI基础设施和数字龙头企业正在推动投资增长。新加坡正巩固其作为东南亚领先的AI和数字基础设施中心的地位，其数字经济的商品交易总额预计将在2026年达到310亿美元，同比增长8%，到2035年将达到590亿美元。
AI infrastructure and digital champions are driving investment growth Singapore as SE Asia’s AI hub Singapore is consolidating its position as Southeast Asia’s leading AI and digital infrastructure hub, with its digital economy projected to reach $31 billion in gross merchandise value in 2026, up 8% year-on-year, and $59 billion by 2035.
报告称，该城邦的生成式人工智能渗透率已达在职人口的70%，约320万人；而该地区大部分人工智能基础设施资金流向了总部设在该城邦的平台。
The report said generative AI penetration in the city-state has reached 70% of the working population, or about 3.2 million people, while most of the region’s AI infrastructure funding has gone to platforms headquartered in the city-state.
新加坡还在寻求满足日益增长的算力需求，同时管控环境影响，额外分配了200兆瓦绿色能源，以支撑其1.4吉瓦的算力基础。
Singapore is also seeking to meet rising computing demand while managing its environmental impact, allocating an additional 200 megawatts of green energy to support its 1.4-gigawatt computing base.
政府举措包括一套治理智能体AI的框架，以及一项到2029年培训10万人的计划。
Government initiatives include a framework to govern agentic AI and a programme to train 100,000 people by 2029.
Gajria表示：“新加坡的人工智能成熟度源于在基础设施、人才和治理方面经过深思熟虑、持续不断的投资。”他补充说，该国可作为在东南亚安全、负责任地部署AI智能体的试验场。
“Singapore’s AI maturity is the result of deliberate, sustained investments across infrastructure, talent, and governance,” Gajria said, adding that the country could serve as a proving ground for the safe and responsible deployment of AI agents across Southeast Asia.
报告涵盖东南亚10个市场及核心数字经济五大板块：电子商务、在线旅游、在线媒体、出行与外卖、数字金融服务。
The report covers 10 Southeast Asian markets and five core digital economy sectors: e-commerce, online travel, online media, mobility and food, and digital financial services.
报告称，东南亚数字经济预计今年将同比增长17%，商品交易总额（GMV）达到3680亿美元，并有望在2035年突破1万亿美元。
Digital economy Southeast Asia’s digital economy is projected to grow 17% year-on-year to reach $368 billion in gross merchandise value (GMV) this year and is on track to surpass $1 trillion by 2035, per the report.
报告指出，这一巨大的GMV增长伴随着人工智能（AI）应用的扩展和投资的涌入。
The massive GMV growth comes as artificial intelligence (AI) adoption expands and attracts investment, the report said.
贝恩公司合伙人Florian Hoppe表示：“东南亚的人工智能故事正从‘有多少人在用’转向‘用得有多深’。缩小这一差距将驱动下一波增长。”最新的e-Conomy SEA报告发现，在该地区六大市场中，2.43亿人（即在职人口的58%）在不到三年时间里采用了生成式人工智能。
“Southeast Asia’s AI story is shifting from how many people use it to how deeply they use it,” said Florian Hoppe, a partner at Bain & Company. “Closing that gap will drive the next wave of growth.”The latest e-Conomy SEA report found that 243 million people, or 58% of the working population across the region’s six largest markets, had adopted generative AI in less than three years.
然而，人均AI使用量仍仅为美国水平的约10%，表明应用尚未转化为更深度的使用和广泛的商业回报。
However, AI usage per capita remains about 10% of US levels, indicating that adoption has yet to translate into deeper usage and widespread commercial returns.
报告估计，随着用户从基础查询转向更复杂的任务和 AI 智能体，到 2030 年，区域 AI 使用量可能增长多达 60 倍。
The report estimates that regional AI usage could increase as much as 60-fold by 2030 as users move from basic queries to more complex tasks and AI agents.
东南亚数字经济保持增长轨迹。消费者目前占区域 AI 使用量的约 60%，而企业工作负载在新加坡和马来西亚更为成熟，占使用量的 45% 至 60%。AI 也在重塑面向消费者的数字业务。
SEA’s digital economy sustains its growth trajectory Consumers currently account for about 60% of regional AI usage, while enterprise workloads are more established in Singapore and Malaysia, where they account for 45% to 60% of usage. AI is also reshaping consumer-facing digital businesses.
电商 GMV 预计将在 2026 年达到 2260 亿美元，同比增长 18%，而在线旅游 GMV 预计将增长 10% 至 590 亿美元。
E-commerce GMV is projected to reach $226 billion in 2026, up 18% year-on-year, while online travel GMV is expected to rise 10% to $59 billion.
在线媒体收入预计将增长 22% 至 440 亿美元，出行和外卖配送 GMV 预计将增长 15% 至 400 亿美元。
Online media revenue is forecast to grow 22% to $44 billion, and mobility and food delivery GMV is projected to increase 15% to $40 billion.
在电商领域，报告指出，69% 的消费者使用 AI 比较产品，而 93% 的消费者在购买过程中信任 AI 推荐。
In e-commerce, the report noted that 69% of consumers use AI to compare products, while 93% trust AI recommendations in their purchasing journeys.
企业也看到了可衡量的收益，在某一案例中，AI 优化使转化率同比提升了 10%，平均订单价值最高增长了 75%。
Businesses are also seeing measurable benefits, with AI enhancements contributing to a 10% year-on-year improvement in conversion rates in one case and increases of up to 75% in average order value.
报告称：“增长动力现在牢固地植根于 AI 为企业与消费者之间的互动带来的价值。”
“Growth dynamics are now firmly rooted in the value AI brings to interactions between businesses and consumers,” the report said.