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永·里恩爆红《Storm》MV导演:社交媒体上的AI仿作让好作品也显得“逊色”The director behind Yung Lean's viral 'Storm' video says AI imitations on social media made even good work look 'lame'

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瑞典说唱歌手 Yung Lean 的热门音乐视频《Storm》的导演 Romain Gavras 表示,人工智能(AI)几乎让他放弃了电影制作事业。在周二接受《Vulture》杂志采访时,Gavras 称那些由 AI 生成的《Storm》视频副本让他感到非常沮丧。该视频是他与法国制作人 Surkin 共同制作的视听项目《Gener8ion》的一部分;自 4 月份发布以来,该视频的观看次数已超过 4000 万次。

The director behind Swedish rapper Yung Lean's viral "Storm" video says AI almost drove him from filmmaking. In an interview with Vulture published on Tuesday, Romain Gavras said he was disheartened by the wave of AI-generated copies of the music video. Gavras directed the video for "Gener8ion," an audiovisual project he runs with French producer Surkin. The video, which has amassed over 40 million views since its release in April, follows Lean as a bully at a boarding school before the boys he has been tormenting break into an elaborate dance sequence around him during a class photo.

视频讲述了 Yung Lean 在寄宿学校里欺负其他同学的故事,后来那些被他欺负的男孩们在集体照拍摄时突然跳起了一段复杂的舞蹈。9 月份,社交媒体用户开始使用 AI 技术重新制作这段舞蹈场景,将 Yung Lean 和其他男孩替换成各种新的角色(包括动物和名人)。Gavras 说:“我女儿给我发了第一个这样的视频,她说:‘看,这只狗也在跳这个舞蹈!’”

In September, social media users began using AI to remake the dance scene from "Storm," swapping Lean and the schoolboys for a wide range of new characters, including animals and celebrities. "My daughter sent me the first one I saw," Gavras said. "She was like, 'Look, this dog is doing it.'"

他觉得这起初挺有趣的,但很快这种新鲜感就消失了,因为类似的视频开始在网络上大量传播。“看到这么多人为我们的视频付出了努力,我感到非常难过,”Gavras 说,“这样的趋势会让优秀的作品也显得平庸无奇。有一段时间,我甚至想放弃电影制作,回到希腊去当橄榄农。”他强调自己并非想对 AI 技术发表评论,但当人们开始称《Storm》是 AI 无法模仿的作品时,他不得不参与到这场讨论中。

It was funny for a while, he said, but the novelty soon wore off as the copies seemed to spread everywhere. "It made me sad for all the people who put in so much work on our video," Gavras said. "A trend like this can make even good work look lame. Part of me wanted to quit filmmaking, move back to Greece, and become an olive farmer." Gavras said he wasn't trying to make any commentary on AI, but when people started calling "Storm" the kind of video AI couldn't pull off, he found himself drawn into the debate. "The tech people were like, 'Oh yeah? AI could never?'

“那些技术专家说:‘哦,真的吗?AI 绝对做不到吗?’然后他们就开始自己模仿这个视频。于是我们不得不参与这场争论……这简直是一场噩梦。”他还表示,已经有几家公司联系他希望获得该视频的授权,但他拒绝了这些请求。“有一种新的商业模式正在出现,但我们并不想成为其中的一部分,”他说。尽管由 AI 制作的视频版本在网络上随处可见,Gavras 认为这些版本虽然能够模仿视频的某些元素,却始终无法展现出原作所具有的创意和人文关怀:“它们缺少了 Yung Lean 那种独特的个性和魅力。”

Then they started replicating it. So we were forced into this conversation. It's a nightmare," Gavras said. He added that he has turned down a few AI companies that have approached him about licensing the video. "There's an economic model coming that we didn't want to be a part of," he said. However, even as AI-made versions of his work proliferate online, Gavras said the technology can imitate elements of the video but has yet to create anything with the same originality or human spark. "They're missing the swagger of Yung Lean.

“看起来像个危险的婴儿。人性的不完美之处,以及舞者或仅仅是抽根烟的人的内心世界,那种东西还没呈现出来,”他说。

He looks like a dangerous baby. There's something in the imperfection of humanity, and the interior life of someone who dances or even someone who just smokes a cigarette, that's not quite there yet," he said.

上个月,Lean 和舞者们在 MTV 视频音乐奖上表演了这段编舞。该表演视频此后累计播放量已近 1400 万次。

Last month, Lean and the dancers performed the choreography at the MTV Video Music Awards. A video of the performance has since racked up nearly 14 million views.

Gavras 并非唯一对 AI 对创意工作影响发表看法的电影人。其他好莱坞知名导演也提出过类似担忧:吉尔莫·德尔·托罗 表示 AI 可能剥夺未来电影人磨练技艺的机会,而 蒂姆·波顿 则认为它剥离了艺术背后的人性。

Gavras is not the only filmmaker who has weighed in on the impact of AI on creative work. Other major Hollywood directors have raised similar concerns: Guillermo del Toro has said AI could rob future filmmakers of the chance to learn their craft, while Tim Burton has said it strips away the humanity behind art.

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