在大众汽车旗下的豪华汽车品牌奥迪于全球最大汽车市场面临严峻竞争与销量下滑之际，该公司于周四宣布对其中国领导层进行人事改组。
Volkswagen's premium subsidiary Audi announced a shake-up in its China leadership on Thursday amid tough competition and falling sales in the world's largest auto market.
雷切尔·莫尔（Rachel More）报道称，曾任中国汽车集团奇瑞汽车（9973.HK）副总裁兼首席执行官的张强将于11月1日出任奥迪中国总裁。奥迪首席执行官格诺特·多尔纳（Gernot Doellner）表示，他接替了约翰内斯·罗舍克（Johannes Roscheck），后者在见证了奥迪在中国“深刻转型时期”后将返回德国。由于该品牌与其母公司大众汽车及同门子公司保时捷（P911_p.DE）在低成本本土品牌引领的电动汽车快速转型浪潮中艰难追赶，奥迪在中国的销量一直呈自由落体式下跌。
中国曾是该集团利润丰厚的市场，但市场对西方汽车制造商的疏离促使大众汽车启动了其历史上最激进的重组。
By Rachel More Jeff Zhang, who most recently served as vice president and CEO of Chinese auto group Chery (9973.HK), will take on the role of Audi China president on November 1 He replaces Johannes Roscheck, who will return to Germany having overseen "a period of profound transformation" for Audi in China, CEO Gernot Doellner said Audi's sales in China have been in freefall as the brand, together with parent Volkswagen and fellow subsidiary Porsche (P911_p.DE), struggle to keep pace in a rapid shift to EVs led by low-cost local brands Once a highly profitable market for the group, China's shift away from Western carmakers has prompted Volkswagen to initiate the most dramatic restructuring in its history Zhang will lead Audi's China business together with Rolf Michl, appointed Chief Operating Officer of Audi China from November 1, 2026.
张强将与将于2026年11月1日起担任奥迪中国首席运营官的罗尔夫·米希尔（Rolf Michl）共同领导奥迪的中国业务。米希尔此前曾任奥迪运动有限公司（Audi Sport GmbH）董事总经理。
多尔纳表示：“我们的目标是坚定不移地执行战略，更加迅速地响应客户需求，并持续增强我们的竞争力。”
He formerly served as managing director of Audi Sport GmbH "Our goal is to execute our strategy consistently, respond even faster to our customers' needs and sustainably strengthen our competitiveness," Doellner said.