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点击此处立即订阅。国际足联男子世界杯美国电视转播权已正式公开招标。
here to get access today The FIFA men's World Cup U.S. television rights are formally up for auction.
国际足联于周四启动2030年美国媒体版权招标，潜在合作伙伴还可选择一并购买2034年世界杯的版权。国际足联要求投标方在11月19日前提交报价。
FIFA is launching its tender offer Thursday for the 2030 U.S. media rights with an option for potential partners to also buy rights for the 2034 World Cup. FIFA wants bids in by Nov. 19.
据CNBC今年7月报道，YouTube、Netflix、亚马逊和迪士尼均有意参与。当时一些媒体高管预测，版权售价可能在15亿至20亿美元之间。自2011年以来，国际足联一直未出售过美国男子世界杯电视转播权。
YouTube, Netflix, Amazon and Disney are all interested, CNBC reported in July. Rights could sell for between $1.5 billion and $2 billion, some media executives predicted at the time. FIFA hasn't sold U.S. men's World Cup TV rights since 2011.
福克斯以4.25亿美元购得2026年世界杯转播权，该届赛事打破了美国收视纪录。比赛平均吸引1350万观众，较2022年增长166%。2030年世界杯将在西班牙、葡萄牙和摩洛哥举办。
Fox paid $425 million for the 2026 World Cup, which broke U.S. ratings records. Matches averaged 13.5 million viewers — up 166% from 2022. The 2030 World Cup will take place in Spain, Portugal and Morocco.
国际足联更倾向于将英语和西班牙语版权打包出售给同一家媒体合作伙伴——这与以往的协议做法不同。上一届世界杯期间，NBC环球的Telemundo持有西班牙语版权，而福克斯持有英语版权。这导致转播商与国际足联之间出现了一些紧张关系，因为Peacock提供的西班牙语转播价格低于福克斯One（后者以英语解说流媒体播出比赛）。
FIFA would prefer to sell the English and the Spanish-language rights packaged together to one media partner – a departure from previous deals. For this past World Cup, NBCUniversal's Telemundo owned the Spanish rights while Fox owned the English rights. That led to some tension between the broadcasters and FIFA, as Peacock carried the Spanish-language rights for a less expensive price than Fox One, which streamed the games with English announcers.
国际足联首席商务官罗米·盖伊表示，现在判断2030年世界杯的合理价格还为时过早。国际足联愿意听取由一家媒体公司买下整个打包版权或联合报价的方案——后者可能是流媒体平台与传统转播商之间的合作。
FIFA Chief Business Officer Romy Gai said it's too early to gauge what price is realistic for the 2030 World Cup. FIFA is willing to listen to offers where just one media company buys the entire package or a joint offering – potentially between a streamer and a traditional broadcaster.
盖伊在接受采访时表示：“我们希望保持灵活。我们预计会有大量参与者，既有传统电视端的，也有流媒体端的，但我们希望倾听对他们来说什么才是重要的，然后我们可以共同构建最佳方案。”2026年世界杯在美国、加拿大和墨西哥举办，比赛得以在美国的下午和晚间进行，而2030年世界杯将存在显著的时差。2034年世界杯将在沙特阿拉伯举办。利雅得比纽约快七个小时。
"We want to be flexible," said Gai in an interview. "We expect a big number of participants, both from the linear side and from the streamer side, but we want to listen to what is relevant for them, and then we can build up the best case together." While the 2026 World Cup took place in the U.S., Canada and Mexico — allowing matches to be played during U.S. afternoons and nights — the 2030 World Cup will have a significant time difference. The 2034 World Cup will be played in Saudi Arabia. Riyadh is seven hours ahead of New York.
时区可能使比赛难以在美国的黄金时段播出。这将影响媒体公司愿意为这两届赛事投入多少资金，但盖伊预计时区挑战不会在竞标中起太大作用。
The time zones may make it difficult for games to be played during U.S. primetime hours. That will play a role in how much media companies are willing to spend on both tournaments, but Gai doesn't expect the time zone challenges to play too much of a role in the bidding.
盖伊说：“我相信我们每天都会有比赛安排在对美国合适的时区播出。我们预计这会产生影响（对竞标），但没有你想象的那么大。”如果由流媒体服务赢得转播权，国际足联将确保一定数量的比赛可以免费观看，方式要么是强制流媒体将某些转播权转授出去，要么是将部分比赛放在该服务的免费版本上——如果存在这样的免费版本的话。
"I'm sure that we will have every day matches that will be available in the right time zone for the U.S.," Gai said. "We expect it to have an impact [on the bidding], but not as big as you think." If a streaming service wins the rights, FIFA will ensure that a certain number of matches are available for free, either by forcing the streamer to sublicense certain rights or by putting some games on a free version of the service, if such a thing exists.
奈飞已经获得了2030年世界杯在西班牙的转播权。该协议允许一家免费播出电视台每天至少播出一场比赛。
Netflix has already acquired the 2030 World Cup rights in Spain. That deal allows a free-to-air broadcaster to show at least one game each day.
盖伊表示，在11月19日投标截止之后，国际足联的一个代表团将于感恩节前后抵达美国，开始与媒体公司当面洽谈。届时，国际足联可能会缩小候选范围并要求再进行一轮最终报价——或者直接选定赢家。盖伊表示，国际足联打算在年底前选定其下一个媒体合作伙伴。
After Nov. 19, when bids are due, a contingent from FIFA will come to the U.S. around Thanksgiving and begin speaking with media companies in person, Gai said. At that point, FIFA could narrow down the field and ask for one more final bid – or it could just choose a winner. FIFA intends to select its next media partner before the end of the year, said Gai.