日本总务省周五公布了草案指南，列出了13家主要社交媒体运营商应采取的措施，以帮助减轻可能破坏选举公正性的错误信息和虚假信息的影响。
Japan’s communications ministry on Friday unveiled draft guidelines outlining measures for 13 major social media operators to help reduce the impact of misinformation and disinformation that could undermine fairness during elections.
指南还包括要求运营商为变现功能用户设立资格要求和严格审核程序、在发布损害选举公正性的内容时暂停变现、以及为人工智能生成的有害图片和视频添加警告标签等措施。总务省将从周六开始征求公众意见，随后正式采纳该指南。
The guidelines also include measures such as requiring operators to establish eligibility requirements and strict screening procedures for users of monetisation features, suspend monetisation when content that harms the fairness of elections is posted, and add warning labels to harmful images and videos generated by artificial intelligence. The Ministry of Internal Affairs and Communications will solicit public comments starting on Saturday before formally adopting the guidelines.
今年7月，国会通过了修订后的《信息流通平台对策法》，要求运营商减轻有害影响，并要求总务省制定详细的实施指南。修订法将于2027年3月1日生效，并适用于春季的统一地方选举，预计这将是日本政治日程上的下一个重大事件。
In July, the parliament enacted a revised law on information distribution platforms requiring operators to mitigate harmful impacts and the ministry to issue detailed implementation guidelines. The revised law will take effect March 1, 2027, and apply to unified local elections in the spring, expected to be the next major event on Japan’s political calendar.
总务大臣藤井比早之周五在记者会上表示：“我们将努力广泛提高意识，以便实施有效措施。”他补充说，指南最快可能在年底前正式采纳。
“We will work to raise awareness broadly so that effective measures can be implemented,” Internal Affairs and Communications Minister Hisayuki Fujii told a news conference on Friday, adding that the guidelines could be formally adopted as early as year-end.
根据新指南，自动发帐的机器人账号以及与用于大规模传播的程序相关联的账号也将被关闭。
Bot accounts, which automatically make posts, and accounts linked to programmes used for mass dissemination will also be shut down under the new guidelines.
为优先展示来自公共机构和候选人等可靠来源的信息，指南要求提供使其帖子更显眼的功能，并实现标明候选人账号已通过验证的功能。
To prioritise information from reliable sources such as public institutions and candidates, the guidelines call for functionality to make their posts more visible and the implementation of features indicating when candidates’ accounts have been verified.
指南将在正式选举活动期间以及前后适用，而具体实施措施将由各运营商自行决定。
The guidelines will be applied during official election campaigning periods as well as before and afterwards, while the specific measures to be implemented will be left to individual operators.
为最大限度减少对个人言论自由的侵犯，该指导方针不要求删除用户的帖子，并强调措施不应导致对创作活动的过度限制。
To minimise any infringement of individual freedom of expression, the guidelines do not call for the removal of users’ posts and stress that measures should not lead to excessive restrictions on creative activities.
修订后的法律要求运营商每年公开一次其措施的实施状况，以确保指导方针保持有效。
The revised law requires operators to publicly disclose the status of their measures once a year, to ensure the guidelines remain effective.
根据草案指导方针，X和谷歌是被该省厅指定的13家运营商之一。共同社
X and Google are among the 13 operators designated by the ministry under the draft guidelines. By Kyodo