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布莱恩·切斯基为爱彼迎——以及硅谷——绘制的新蓝图Brian Chesky’s new blueprint for Airbnb — and Silicon Valley

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《信号》专访“我刚来硅谷时,我们都以为自己在让世界变得更美好,”布莱恩·切斯基在联合创办爱彼迎19年后回忆道。如今,他告诉《信号》,“硅谷身处泡沫之中,社会感觉AI是发生在他们身上的事,而不是为他们做的事。”在加利福尼亚的科技心脏地带,切斯基是个不同寻常的人物。作为一名身处数学家和工程师包围之中的工业设计师,他形容硅谷是一家夜店,而自己26岁那年趁保安没注意时不知怎么溜了进去。

The Signal Interview“When I came to Silicon Valley, we thought we were all making the world a better place,” Brian Chesky recalls, 19 years after he co-founded Airbnb. Now, he tells , “Silicon Valley’s in a bubble, and society feels like AI is happening to them, not for them.”Chesky is an unusual figure in California’s tech heartland. An industrial designer surrounded by mathematicians and engineers, he describes Silicon Valley as a nightclub he somehow snuck into as a 26-year-old when the bouncer wasn’t looking.

“我本不该在这里,”他说。但他已与OpenAI的萨姆·奥尔特曼等CEO建立了密切关系,并且认为自己能帮助AI行业的领导者们理解那些住爱彼迎的人究竟怎么看他们。

“I wasn’t supposed to be here,” he says. But he has grown close to CEOs like OpenAI’s Sam Altman, and he thinks he can help the AI industry’s leaders understand what people who stay in Airbnbs really think of them.

切斯基在罗德岛设计学院磨炼出的审美弥漫在他的旧金山总部——这里曾是一家永备电池工厂,会议室看起来像世界各地爱彼迎房源。但他暗示,身边的其他先驱者已经忘记了他们在为谁设计产品。他说,科技高管们喜欢用“人类”这类高远的词来谈论,但他的创始人同行们应该谈论的是具体的人——比如学校教师和工厂工人——并且也要倾听他们。

The aesthetic Chesky honed at the Rhode Island School of Design permeates his San Francisco headquarters, a former Eveready battery factory whose meeting rooms look like Airbnb rentals from around the world. But he implies that other pioneers around him have lost sight of who they’re designing their products for. Tech executives love talking in lofty terms about “humanity,” he says, but his fellow founders should be talking about people — like school teachers and mill workers — and listening to them, too.

“我和一位名人聊过——我就不说是谁了——我说,‘你和普通人交谈吗?’他说,‘是的,某某某。’我就想,‘嗯,那是你的保姆,’”切斯基说。“我们应该和那些我们不付钱给他们的普通人交谈,那些愿意叫我们滚开、并告诉我们为什么不喜欢我们的人。”为站到住房问题“正确的一边”而投入2.5亿美元随着爱彼迎的发展,切斯基收到了大量直率的反馈,从纽约到巴塞罗那,多个城市指责他的公司让住房变得更加难以负担。

“I talked to one famous person — I won’t mention who — and I said, ‘Do you talk to a regular person?’ He goes, ‘Yes, such and such.’ I’m like, ‘Well, that’s your nanny,’” Chesky says. “We should talk to normal people we don’t pay, people who are willing to tell us to F off and tell us why they don’t like us.”A $250 million pitch to get on ‘the right side’ of the housing issue Chesky has had plenty of blunt feedback as Airbnb has grown, with cities from New York to Barcelona blaming his company for making housing less affordable.

尽管多年来一直与地方政界人士接触,爱彼迎仍未能阻止其中一些人实施短期租赁上限或彻底禁令。

Despite years of engaging with local politicians, Airbnb has failed to stop some of them from implementing caps or outright bans on short-term rentals.

当被问及是否应对住房负担能力危机负责时,切斯基回答:“我认为我们有责任。我认为‘有责任’和‘是主要原因’是有区别的。”他说,Airbnb 上的房源通常仅占其运营城市住房存量的 0.5%,而且其中许多房源是房主自住的首套或二套住房,而非从长期租赁市场撤出的房源。他指出,纽约等城市禁止短期租赁并未扭转住房通胀。

Asked whether he has any responsibility for the housing affordability crisis, Chesky replies: “I think we have a responsibility. I think there’s a difference between having responsibility and being the primary cause.”Listings on Airbnb typically comprise just 0.5% of the housing stock in cities where it operates, he says, and many of those properties are primary or second homes someone is already living in, rather than units that have been removed from the long-term rental market. Bans on short-term rentals haven’t reversed housing inflation in cities like New York, he notes.

切斯基认为,更大的问题是新建住房短缺。上个月,Airbnb 将自己定位为解决这一问题的合作伙伴,宣布设立一项 2.5 亿美元基金,为资金缺口的住房项目提供“最后一笔”融资。对于市值超过 1000 亿美元的公司来说,这笔钱数额不大,但他表示,这应能撬动额外 50 亿美元的新建住房投资。

The bigger issue, Chesky argues, is a shortage of new construction. Last month, Airbnb positioned itself as a partner in solving that problem by announcing a $250 million fund to provide “last-dollar” financing for housing projects with funding shortfalls. It’s a small sum for a company with a $100 billion-plus market capitalization, but he says it should unlock an additional $5 billion of new housing.

“这不是慈善,”他说。Airbnb 将获得回报——尽管回报率低于一些房地产投资者的预期——“但我们也将站在该问题的正确一边。”即便如此,他表示,随着更多人想要搬进城市,对住房负担能力的担忧只会“变得更糟”。他预测,2028 年美国总统大选的两大核心议题将是负担能力和人工智能。切斯基对人工智能“普罗米修斯时刻”的建议切斯基表示,他不认为人工智能会在短期内毁灭人类,但他认为社会尚未准备好应对这个“普罗米修斯时刻”所释放的技术力量。

“It’s not philanthropy,” he says. Airbnb will make a return — albeit a smaller one than some real estate investors would expect — “but we’re also going to be on the right side of this issue.”Even so, he says, concerns about housing affordability are only going to get “much worse” as more people want to move to cities. The two biggest issues in the 2028 US presidential election, he predicts, will be affordability and AI. Chesky’s advice for AI’s ‘Promethean moment’Chesky says he does not believe that AI will destroy humanity any time soon, but he thinks society is unprepared for the technological power that has been unleashed in this “Promethean moment.”

他说,过去人们感觉技术就像一列火车,人们只需跳上去,就能“驶向进步的应许之地”。“而现在,人们觉得自己就站在铁轨上,而那列名为人工智能的火车正朝他们驶来。”

Technology used to feel like a train that people just had to jump on to “ride into the promised land of progress,” he says. “And now people feel like they’re [on] the train tracks, and the train called AI is coming for them.”

他认为,硅谷无法可信地监管人工智能,并警告同行说,如果这项技术不受监管,“糟糕的事情就会发生,然后会出现过度纠正,接着就会有大锤砸下来。”他也不认为华盛顿能够成功监管人工智能,因为政策制定者对该技术的了解不够深入。需要有人在硅谷、华盛顿和普通民众之间充当“架桥者”——而他正把自己列为其中之一。

Silicon Valley cannot credibly police AI, he believes, warning his peers that if the technology is left unregulated, “bad sh*t is going to happen, and there’s going to be overcorrection, and then there’s going to be a hammer coming down.”Nor does he believe that Washington can regulate AI successfully, because policymakers don’t understand the technology well enough. “Bridge-builders” between Silicon Valley, Washington, and ordinary people are needed — and he is putting himself forward as one of them.

他说,他的建议之一是,人工智能创始人应该停止谈论“拯救人类”这类听起来不可能实现的目标。相反,他们应该一次解决一个问题,从人工智能已经加剧的最紧迫问题——网络安全——开始。与此同时,他警告说,硅谷正在“失去人心,因为我们不谈人”。“我们只需要把设计原则和人性注入人工智能。”婚恋配对的新使命 尽管切斯基在批评硅谷的盲点,他也在利用这些盲点为爱彼迎定义一个新的雄心。

One of his recommendations, he says, is that AI founders should stop talking about impossible-sounding goals like “saving humanity.”Instead, they should take on one issue at a time, starting with the most immediate problem AI has exacerbated — cybersecurity. In the meantime, Silicon Valley is “losing people because we’re not talking about people,” he warns. “We just need to put design principles and humanity into AI.”A new mission in matchmaking Even as Chesky critiques Silicon Valley’s blind spots, he is using them to define a new ambition for Airbnb.

像电子商务和网上银行这样的创新,意味着人们花在设备上的时间更多,而在购物中心、银行和“现实世界”中与朋友和陌生人擦肩而过的时间更少,他观察道。他补充说,即使是我们的屏幕生活也比过去更孤立,因为科技公司抛弃了那种充满朋友动态的社交网络形式,转而采用更迎合广告商的社交媒体。切斯基认为,人工智能助长孤立的潜力要大得多,他说这可能是“人类历史上最孤独的时代”。

Innovations like e-commerce and online banking mean that people are spending more time on their devices and less time bumping into friends and strangers in shopping malls, banks, and “the real world,” he observes. Even our on-screen lives are more isolating than they were, he adds, since tech companies have rejected the form of social networking that was filled with updates from our friends for more advertiser-friendly social media. AI’s potential to fuel isolation is far greater, Chesky believes, saying that this may be “the loneliest time in human history.”

他的希望是,爱彼迎能“利用设备让你放下设备”。他所说的不仅仅是客户使用其应用程序预订陌生人家里的房间,或报名参加爱彼迎一直鼓励房东提供的附加体验,比如烹饪课程或观光旅游。

His hope is that Airbnb can “use a device to get you off a device.”And he’s not just talking about customers using its app to book a room in a stranger’s house, or sign up for one of the add-on experiences that Airbnb has been encouraging hosts to offer, like cooking lessons or sightseeing tours.

“如果我的使命只是让住在民宿而不是酒店成为主流,那我就完成任务了,”他说。相反,他心中有一个“更高的目标,更高的使命”。

“If my mission was to basically mainstream sleeping at a home instead of a hotel, then I’m done,” he says. Instead, he has “a higher purpose, a higher calling” in mind.

他说,爱彼迎建立的不是一个预订引擎,而是“一个信任体系”。切斯基认为,其已验证身份的2.9亿多用户和550万房东代表了“一个现实世界的社交图谱”,这在“撮合配对”方面开辟了新的机遇。他拒绝透露这具体意味着什么,直到明年才会揭晓,但他谈到了帮助人们寻找室友和长期租赁房源,或融入新社区。而这些产品构想包裹在一个更宏大的雄心之中。

What Airbnb has built is not a booking engine but “a system of trust,” he says. The 290-odd million users and 5.5 million hosts whose identities it has verified represent “a real-world social graph,” Chesky believes, which opens up a new opportunity in “matchmaking.”He won’t reveal the details of what that means until next year, but he is talking about helping people find roommates and long-term property rentals, or integrate into new communities. And those product ideas are wrapped in a bigger ambition.

“打造真正优秀的文化和使命,其中一个关键在于,你不仅要有支持的东西,还要有反对的东西。伟大的文化在某种程度上需要敌人,”切斯基说。早年,酒店业自然是爱彼迎的对手,但切斯基已经修正了那种“意识形态上的”敌意,开始与精品酒店和独立酒店达成交易。现在,他正在考虑把公司定义在某种更大的对立面之上。“也许敌人应该是孤独。”

“One of the things that makes for a really good culture and mission is that you don’t just stand for something; you stand against something. Great cultures kind of need enemies,” Chesky says. The hotel industry was a natural foe for Airbnb in its early days, but Chesky has revised that “ideological” enmity and begun to strike deals with boutique and independent hotels. Now he is thinking about defining his company in opposition to something bigger. “Maybe the enemy should be loneliness.”

为微观管理辩护 这不是切斯基第一次谈论公司的新起点。两年前,Y Combinator联合创始人保罗·格雷厄姆曾把他树立为一种他称之为“创始人模式”的亲力亲为领导风格的典范。背景是切斯基对爱彼迎业务在疫情初期几周内暴跌80%的应对。他重组了公司,砍掉了一些部门,减少了管理层级。随后,他重新定义了自己的角色为“总编辑”,在爱彼迎向用户发布每一款产品前都详细审查,并与比他低好几级的人一起工作。

Making the case for micromanaging This is not the first time that Chesky has talked of a new beginning for his company. Two years ago, the Y Combinator co-founder Paul Graham held him up as a prime example of the hands-on leadership style he called “founder mode.”The background was Chesky’s response to an 80% collapse in Airbnb’s business over the early weeks of the pandemic. He restructured the company, scrapping divisions and removing layers of management. Then he recast his own role as “editor-in-chief,” reviewing every product in detail before Airbnb released it to users and working alongside people several levels below him.

切斯基并不讳言把自己的做法称为微观管理,并承认他面临“巨大的阻力”,来自那些感到被剥夺了权力、担心他会拖慢公司的人。

Chesky does not shy from describing his approach as micromanaging, and admits that he faced “huge pushback” from people who felt disempowered and feared that he would slow the company down.

但这让他 firsthand 了解了“公司里谁行、谁不行”,并帮助他确保每个人都在“朝一个方向划船”。他说,深入员工工作的细节让他能够纠正他们的坏习惯,但人们不需要永远被微观管理。“就像高尔夫教练,你得观察他们的挥杆,最终你可以放手。”爱彼迎创始人为何成为首席招聘官 切斯基认为自己天生就是个好创始人。他解释说,让别人相信他的想法足够重要、值得一起去做,对他来说轻而易举。但学习如何经营一家公司则是另一回事。

But it gave him a firsthand understanding of “who was good and what was not good in the company,” and helped him ensure that everyone was “rowing in one direction.”Diving into the details of his employees’ work lets him fix their bad habits, he says, but people don’t need to be micromanaged forever. “Like a golf instructor, you’ve got to watch their swing, and eventually you can let go.”Why Airbnb’s founder became its chief recruiter Chesky thinks he was born a good founder. Convincing people that his ideas were important enough to work on together came easily to him, he explains. But learning how to run a company was another matter.

“大多数人当不了好CEO,也没有人一开始就是好CEO,”他说,并提到史蒂夫·乔布斯在苹果的第一段任期并不顺利。他说,他不得不学习如何领导,首先是从彻底改变自己对待人事的方式开始。

“Most people can’t be a good CEO and no one starts [as] a good CEO,” he says, mentioning Steve Jobs’ rocky first tenure at Apple. He has had to learn how to lead, he says, starting with a total overhaul of his approach to personnel.

切斯基说,如果他今天重新创业,他招的第一个人会是招聘官。他说,自己曾把招聘当成一件苦差事,但自从进入“创始人模式”以来,他每天花两到三个小时招人。

If Chesky were starting a new business today, his first hire would be a recruiter, he says. He once treated hiring as a chore, he says, but since shifting into “founder mode,” he has spent two to three hours each day hiring people.

“CEO最重要的一件事就是招募人才,”他说,并补充说,他从多年来纠正仓促做出的人事决定中体会到,“我在招聘上花的时间越多,我花在管理上的时间就越少。”

“The No. 1 thing a CEO does is recruit talent,” he says, adding that he has learned from years of fixing rushed personnel decisions that “the more time I spend recruiting, the less time I have to spend managing.”

切斯基让自己不仅担任高管团队职位的“联合招聘经理”,也担任这些高管直接下属职位的“联合招聘经理”,这意味着他会参与Airbnb前200个职位的面试。他的理由是,他希望这第二层级的领导者——他们最终可能成为他核心团队职位的候选人——“感到与我这个创始人有一种直接的联系”,而不是与其他可能离职的高管建立联系。“他们必须是活生生的人,而不只是人头。”

Chesky has made himself “co-hiring manager” not just for positions in his executive team but for their direct reports, too, which means he gets involved in interviews for openings in Airbnb’s top 200 roles. His reasoning is that he wants that second tier of leaders, who may end up as candidates for positions in his top team, “to feel a direct connection to me,” the founder, rather than to other executives, who might move on. “They have to be people, not just people.”

切斯基说,他寻找的不仅仅是忠诚。“如果你是为高管而来,你加入的是今天的Airbnb。但如果你是为我而来,你加入的是明天的梦想,”他解释道。他认为,这能吸引更有雄心的候选人。“你加入的不只是一家短租公司,你加入的是一家对抗孤独的公司。”值得注意的是,Airbnb本周表示,在旅客抱怨被要求拆床铺和洗碗后,公司将限制房东可以要求房客做的杂务。这一变化引发了一些房东的反对,截至周四晚间,一份请愿书已征集到超过7000个签名。

Chesky is looking for more than loyalty, he says. “If you join for the executive, you’re joining for the Airbnb of today. But if you join for me, you’re joining for the dream of tomorrow,” he explains. And that attracts a more ambitious kind of candidate, he thinks. “You’re not just joining a short-term rental company. You’re joining a company combating loneliness.”Notable Airbnb said this week that it will restrict the chores that hosts can require of guests, after travelers complained about being asked to strip beds and wash dishes. The change prompted pushback from some hosts, with one petition attracting more than 7,000 signatures by Thursday evening.

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