一位知情人士透露，LVMH（LVMH.PA）旗下的瑞士钟表制造商真力时已启动协商程序，可能裁减其瑞士员工多达一半，以将重心转向利润更高的奢华腕表。
LVMH-owned (LVMH.PA) Swiss watchmaker Zenith has launched a consultation process that could see up to half of its Swiss workforce laid off as it shifts its focus to more profitable luxury watches, a person close to the company said.
多年来，瑞士钟表制造商因通胀冲击下的消费需求疲软以及智能手表竞争加剧而举步维艰，唯有最昂贵的品牌表现出韧性。
Swiss watchmakers have struggled for years with weak demand from inflation-hit consumers and growing competition from smartwatches, with only the most expensive brands proving resilient.
真力时在周四的一份声明中表示：“今天启动了关于品牌拟议战略重新定位的员工协商程序”，但未提供进一步细节。
"A staff consultation process was initiated today concerning a proposed strategic repositioning of the Maison," Zenith said in a statement on Thursday, without giving further details.
知情人士称，根据该计划，真力时将专注于高端细分市场，发挥其在复杂机芯方面的专长。该细分市场通常指售价超过3000瑞士法郎（约合3650美元）的腕表。
Under the plan, Zenith will focus on the high-end segment, drawing on its expertise in complex watch movements, the person said. The segment typically includes watches priced above 3,000 Swiss francs ($3,650).
该人士补充说，公司可能在瑞士勒洛克工厂裁减多达100个职位，约占该厂员工总数的一半，以及国际业务（包括销售和市场营销）约100个职位。LVMH未立即回应置评请求。
The company could cut up to 100 jobs at its Le Locle plant in Switzerland, around half the workforce there, as well as about 100 positions in international operations, including sales and marketing, the person added. LVMH did not immediately respond to a request for comment.
真力时是这家奢侈品集团旗下规模较小的钟表品牌之一。LVMH钟表与珠宝部门2025年实现销售额104.9亿欧元（约合117.4亿美元）和利润15.1亿欧元。
Zenith is one of the smaller watch brands owned by the luxury group. LVMH's Watches and Jewellery division reported 2025 sales of €10.49 billion ($11.74 billion) and profit of €1.51 billion.