英国航空正在提高常旅客获得或保留更高忠诚度等级所需的消费门槛，这是其改版忠诚度计划的最新变动，该计划已遭到部分客户批评。
Airways is raising the spending requirements for frequent flyers to win or retain higher loyalty status, the latest change to its revamped loyalty program that’s been criticized by some customers.
英国航空本周在给客户的电子邮件中表示，从4月起，飞行者明年需获得21000个等级积分（较目前提高5%）才能保留金卡会员资格。银卡会员的要求将从7500个积分提高到8000个积分。
From April, flyers will have to earn 21,000, or 5% more, tier points, next year to keep their gold membership, BA said in an email to customers this week. For silver members, the requirement will increase to 8,000 points from 7,500 points.
该国际航空集团（IAG SA）旗下的航空公司还将改变在某些舱位和机票上获得额外等级积分的方式。英国航空的一位发言人在给彭博社的电子邮件回复中表示，过去18个月来，随着更多会员获得等级身份，该忠诚度计划不断增长。该航空公司正在更新门槛，以表彰其最忠诚的客户，并确保每个等级的福利都能提供高质量体验，他们补充道。
The IAG SA-owned airline will also change how extra tier points are earned across certain cabins and tickets, it said in the The loyalty program has grown over the past 18 months as more members have achieved tier status, a BA spokesperson said in an emailed response to Bloomberg. The airline is updating its thresholds to recognize its most loyal customers and ensure that the benefits in each tier represent a high-quality experience, they added.
英国航空去年对其俱乐部进行了改革，将等级积分累积与花费金额而非飞行距离挂钩。当该计划于2024年底宣布时，客户表示这些变化将使达到更高等级变得更加困难，引发了不满。
BA overhauled its loyalty club last year, tying tier point accumulation to the amount of money spent instead of the distance flown. When the plans were announced in late 2024, there was outcry from customers who said that the changes would make it more difficult to hit a higher status.
在批评声中，英国航空做了一些改变，以便客户更容易获得积分。其主要竞争对手之一的维珍大西洋航空，一直试图在随后趁机挖走英国航空的客户。
Following the criticism, BA made some changes to make it easier for customers can earn points. Virgin Atlantic Airways, one of its main rivals, has tried to poach BA customers in the aftermath.
最新变动发生之际，航空业正面临中东冲突导致燃料成本上升和利润率下降的困境。包括英国航空和达美航空公司在内的大型航空公司，正通过扩大商务舱舱位和增加预订中的高端选项，更多地进军豪华旅游市场。
The most recent changes come as the aviation industry struggles with rising fuel costs and lower profit margins as a result of the Middle East conflict. Large airlines such as BA and Delta Air Lines Inc. are pushing more into luxury travel by expanding business-class cabins and adding more premium options to bookings.