Flipkart与Netflix的合作帮助该流媒体平台在7月至9月季度创下印度有史以来最高的季度付费订阅用户新增量，该公司还报告称，在印度的收入同比增长18%。
Flipkart’s partnership with Netflix helped the streaming platform record its highest-ever quarterly paid subscriber additions in India in the July-September quarter, with the company also reporting 18 per cent year-on-year revenue growth in the country.
Netflix在其2026年第三季度股东信中披露了这一业绩，强调了其与Flipkart首个基于交易的忠诚度捆绑套餐的成果。
Netflix disclosed the performance in its Q3 2026 shareholder letter, highlighting the results from its first transaction-based loyalty bundle with Flipkart.
该合作于2026年7月31日宣布，允许符合条件的Flipkart Plus会员通过完成四笔每笔299卢比或以上的合格订单，每月赚取30天的Netflix移动端订阅权益。该权益适用于Flipkart、Flipkart Grocery和Flipkart Minutes上的合格购买。
Announced on July 31, 2026, the partnership allows eligible Flipkart Plus members to earn a 30-day Netflix Mobile subscription every month by completing four qualifying orders of Rs 299 or more each. The benefit is available on eligible purchases across Flipkart, Flipkart Grocery, and Flipkart Minutes.
该模式将日常购物与娱乐访问相关联，让客户通过交易而非单独支付当月计划费用来解锁流媒体订阅。订阅权益可通过每月满足订单要求再次获得。
The model links everyday shopping to entertainment access, allowing customers to unlock a streaming subscription through their transactions rather than paying separately for the qualifying month’s plan. The subscription benefit can be earned again each month by meeting the order requirement.”
Netflix在股东信中表示：“凭借我们与Flipkart的首个基于交易的忠诚度捆绑套餐，我们在印度实现了有史以来最大的季度付费净新增量，并在按汇率不变基础计算，印度第三季度收入同比增长约18%。”
With our first transaction-based loyalty bundle with Flipkart, we achieved our largest quarter ever of paid net additions in India and grew Q3 revenue in India around 18 per cent year over year on a F/X neutral basis,” Netflix said in its shareholder letter.
该合作将Flipkart的电子商务、杂货和即时商务平台与Netflix的流媒体服务结合起来，为娱乐平台创造了一条基于交易的客户获取路径，同时为购物者提供额外权益。
The partnership brings together Flipkart’s e-commerce, grocery and quick-commerce platforms with Netflix’s streaming service, creating a transaction-led route to customer acquisition for the entertainment platform while offering an additional benefit to shoppers.
对Flipkart而言，该安排通过将购物频率与全球流媒体服务的访问权限相连接，扩大了其忠诚度计划的实用性。
For Flipkart, the arrangement expands the utility of its loyalty programme by connecting shopping frequency with access to a global streaming service.
该模式还为合格客户创造了激励，促使他们将更多的月度消费集中在其平台上。Netflix 未披露通过该合作伙伴关系新增的订阅用户数量，也未量化其对公司整体订阅用户增长和营收增长的贡献。印度市场的表现正值流媒体平台之间展开竞争，通过本地化内容、定价策略和分销合作伙伴关系来扩大付费订阅规模之际。
The model also creates an incentive for eligible customers to consolidate more of their monthly purchases on its platforms. Netflix did not disclose the number of subscribers added through the partnership or quantify its contribution to the company’s overall subscriber additions and revenue growth. The India performance comes amid competition among streaming platforms to expand paid subscriptions through local content, pricing strategies and distribution partnerships.