随着人工智能热潮重塑对领导层的要求，Nvidia 的销售和市场营销组织正在经历一场换防。资深员工退休，为老员工打开了大门。而首席执行官黄仁勋正从公司外部——甚至芯片行业外部——引进人才，以应对新挑战。
Nvidia's sales and marketing organizations are seeing a changing of the guard as the AI boom reshapes demands on leadership. Veterans at Nvidia are retiring, opening the door for longtime employees. And CEO Jensen Huang is tapping talent from outside the company — and outside the chip industry — to meet new challenges.
Nvidia 的销售话术已发生演变。它已说服企业选择其芯片。为保持增长，它必须说服更多企业采用人工智能。这些客户不那么看重硬件规格，而更关心 Nvidia 的 AI 如何投入实际应用。
Nvidia's sales pitch has evolved. It has already convinced companies to choose its chips. To keep growing, it has to convince more businesses to adopt AI. These customers care less about hardware specifications than how Nvidia's AI can be put to work.
前企业营销副总裁 Greg Estes 表示，领导层变动在销售和市场营销领域最为明显，而公司其他领域，如财务、法务、运营、软件和硬件工程，相对保持稳定。
Leadership changes are most visible in sales and marketing, said former vice president of corporate marketing Greg Estes, while other areas of the company, such as finance, legal, operations, and software and hardware engineering, have remained relatively stable.
在市场营销方面，Nvidia 今年早些时候从 Google Cloud 挖来 Alison Wagonfeld 担任首任首席营销官；8 月，Microsoft 资深人士 Nick Parker 成为新任销售主管。两人均非芯片行业出身，但都拥有多年帮助企业采用软件和云服务的经验。
In marketing, Nvidia tapped Google Cloud executive Alison Wagonfeld to become its first chief marketing officer earlier this year, while Microsoft veteran Nick Parker became its new sales chief in August. Neither comes from the chip industry, though both bring years of experience helping businesses adopt software and cloud services.
与此同时，两名前员工透露，黄仁勋的女儿 Madison 的影响力已超出其正式营销职务的范围。
At the same time, Huang's daughter Madison has gained influence beyond her formal marketing role, two former employees said.
在 Nvidia 工作 26 年的销售副总裁 Scott Baker 于 7 月退休，他表示，随着业务演进，黄仁勋会定期重塑 Nvidia。“这真的是一艘战舰在一角硬币上掉头，所有人都能迅速对齐，”他说。Nvidia 未回应《商业内幕》的置评请求。
Huang regularly reshapes Nvidia as the business evolves, said Scott Baker, a sales VP who retired in July after 26 years. "It's truly a battleship spinning on a dime, and everyone gets aligned," he said. Nvidia did not respond to requests for comment from Business Insider.
今年退休的高管包括前销售执行副总裁 Jay Puri、企业营销副总裁 Laura Fay、企业业务高级副总裁 Shanker Trivedi 以及销售副总裁 Kevin Connors。
Retirees this year include former sales EVP Jay Puri, VP of enterprise marketing Laura Fay, SVP of enterprise business Shanker Trivedi, and sales VP Kevin Connors.
Fay 表示，黄仁勋不愿失去老将，其中许多人是他亲自招募的。但随着老将离去，新一代获得了机会。
Fay said Huang doesn't want to lose longtime executives, many of whom he personally recruited. But as they move on, the next generation is getting a chance.
Trivedi 在 4 月离职前已在公司工作 17 年，他将指导后辈视为自己的使命之一。
Before leaving in April after 17 years, Trivedi made mentorship part of his mission.
经过多年的劳顿奔波和每周七天的工作后，他已准备好交出接力棒。“时间不等人，”这位69岁的老人说道。特里维迪表示，英伟达拥有一批年轻的销售和营销人才“后备力量”，他们对公司的文化、市场和合作伙伴了如指掌，其中包括负责人工智能云基础设施的拉吉·米尔普里、负责医疗保健领域的金伯利·鲍威尔以及负责人工智能软件的卡里·布里斯基。
He was ready to pass the baton after years of grueling travel and seven-day workweeks. "Time stops for nobody," the 69-year-old said. Trivedi said Nvidia has a "deep bench" of younger sales and marketing talent who know its culture, market, and partners inside out, including Raj Mirpuri in AI cloud infrastructure, Kimberly Powell in healthcare, and Kari Briski in AI software.
在他退休时，公司将特里维迪的职责分摊给了多位领导者。随着英伟达的营收在人工智能热潮中飙升，他的工作最终变得过于庞大，非一人所能承担。“不如扁平化架构并提高速度，”他说。
When he retired, the company divided Trivedi's responsibilities among multiple leaders. As Nvidia's revenue soared during the AI boom, his job had ultimately become too big for one person. "Better to flatten the structure and gain velocity," he said.
为英伟达营销团队带来非传统背景的一位内部人士是黄仁勋的女儿麦迪逊·黄。麦迪逊曾在法国奢侈品集团LVMH从事酒店业营销，之后于2020年作为MBA实习生加入英伟达。她迅速晋升为实体人工智能产品营销高级总监。
One insider bringing an unconventional background to Nvidia's marketing ranks is Jensen Huang's daughter, Madison Huang. Madison formerly worked at French luxury conglomerate LVMH in hospitality marketing before joining Nvidia as an MBA intern in 2020. She has quickly ascended to senior director of product marketing for physical AI.
一位前员工表示，麦迪逊在奢侈品品牌的工作经验，为这个传统上由半导体资深人士组成的营销团队带来了全新的视角。在英伟达，职位头衔可能会有所变动，第二位前员工称，麦迪逊的职责范围超出了实体人工智能营销。他们表示，她在公司的多个部门行使职权，并在战略和业务决策上指导各个层级的团队。
One former employee said Madison's experience working on luxury brands brought a fresh perspective to a marketing team traditionally staffed by semiconductor veterans. Job titles can be fluid at Nvidia, and a second former employee said Madison's remit extends beyond physical AI marketing. They said she exerts authority across multiple parts of the company and directs teams at all levels on strategy and business decisions.
麦迪逊也是众所周知随父亲出差的少数高管核心圈子成员之一。第一位前员工表示，他们密切的关系使她能够在高层会议和公开露面时预判父亲的需求。“她非常‘懂黄仁勋’，”这位前员工说，“所以他不需要向她解释自己。”
Madison is also among a small circle of executives known to travel with her father. And their close relationship gives her the ability to anticipate his needs during high-level meetings and appearances, the first former employee said. "She 'speaks Jensen' very well," the former employee said, "so he doesn't have to explain himself to her."