宾夕法尼亚州的广告商将必须标注利用人工智能误导消费者了解其销售商品或服务的广告。根据参议院第806号法案的立法记录，州长乔什·夏皮罗于10月22日批准了《人工智能欺骗性广告法案》，该法案成为2026年第99号法案。
Advertisers in Pennsylvania will have to label ads that use AI to mislead consumers about what they are selling. Governor Josh Shapiro approved the Artificial Intelligence Deceptive Advertising Act on 22 October, and it became Act 99 of 2026, according to the General Assembly’s record of Senate Bill 806.
该法律涵盖使用“合成内容”的广告，合成内容被定义为由人工智能“显著修改或生成”的图像、视频、音频片段或文本。如果此类广告会对商品或服务的“性质、来源或真实性”造成虚假印象，广告商不得在知情、鲁莽或故意的情况下，在未作出明确披露的前提下发布此类广告，法案文本如此规定。
The law covers ads that use “synthetic content”, defined as an image, video, audio clip or text “significantly modified or generated” by AI. Advertisers may not knowingly, recklessly or wilfully run such an ad without a clear disclosure if it creates a false impression about the goods or services. That covers their “nature, origin or authenticity”, the text of the act says.
标签必须做到的事项 披露必须说明广告包含使用人工智能修改或生成的内容。它必须在消费者首次看到内容时出现，且与广告处于同一媒介。在技术可行的情况下，它必须是永久性的或极难移除的。
What the label must do The disclosure has to say the ad contains content modified or generated using AI. It must appear the first time consumers see the content, in the same medium as the ad. Where technically feasible, it must be permanent or very hard to remove.
该法案针对各种格式的人工智能广告规定了何为“清晰且显著”。音频披露必须音量足够大、语速足够慢以便听清。屏幕显示的披露必须停留足够长的时间以便阅读。在印刷品中，包括销售点展示和宣传册，字体必须与背景区分明显。
The act sets out what “clear and conspicuous” means for AI ads in each format. Audio disclosures must be loud and slow enough to understand. On-screen ones must stay up long enough to read. In print, including point-of-sale displays and brochures, the type must stand out from the background.
三类内容豁免：显而易见的虚构内容、戏仿、讽刺、评论或批评，以及仅限于文本的内容。
Three kinds of content are exempt: anything evidently fictional, parody, satire, commentary or criticism, and content limited to text.
最高罚款3000美元 州检察长或地方检察官可申请禁令或提起民事诉讼。法院可判处最高3000美元的民事罚款，外加律师费和法院费用。该法案于颁布后60天生效，即12月21日。
Fines of up to $3,000 The state attorney general or a district attorney can seek an injunction or bring a civil action. Courts can award a civil fine of up to $3,000, plus attorney fees and court costs. The act takes effect 60 days after enactment, which falls on 21 December.
州参议员尼克·皮西奥塔诺于2025年6月提出该法案。参议院于6月以48票对2票通过，众议院于10月7日以163票对40票通过。
State senator Nick Pisciottano introduced the bill in June 2025. The Senate passed it 48 to 2 in June, and the House passed it 163 to 40 on 7 October.
“消费者有权知晓人工智能是否被用于制造关于产品或服务的虚假印象，”皮西奥塔诺在最终表决后发表的参议院民主党党团声明中表示。
“Consumers deserve to know if AI is being used to create a false impression about a product or service,” Pisciottano said in a Senate Democrats statement after the final vote.
给 AI 内容贴标签的做法也在向其他地方扩展。OpenAI 已开始在欧盟为 ChatGPT 生成的文本添加水印，而 Google 已向公众开放 SynthID 检测工具。教皇利奥也公开反对未标注的 AI 生成艺术作品。
Labelling AI content is moving elsewhere too. OpenAI has started watermarking ChatGPT text in the EU, and Google has opened a public SynthID detector. Pope Leo has also spoken out against unlabelled AI-generated art.