吉隆坡/曼谷 -- 当阿玛尔·哈齐克·祖尔基夫利上个月在距吉隆坡以西20公里的八打灵再也完婚时，飙涨的物价在婚礼筹备中占据了重要位置。
KUALA LUMPUR/BANGKOK -- When Ammar Haziq Zulkifli tied the knot last month in Petaling Jaya, 20 kilometers west of Kuala Lumpur, soaring prices loomed large in the marriage planning.
“生活成本上升让人们接受，并在一定程度上鼓励了更简单的婚礼，”这位26岁的客服主管告诉《日经亚洲》。
"Rising living costs have made people accept, and to some extent encourage, simpler weddings," the 26-year-old customer service executive told Nikkei Asia.
缩减宾客名单以减少餐饮开支，以及将婚宴推迟到仪式结束后举行以争取更多储蓄时间，是阿玛尔减轻经济压力的两个办法。“这些不断上涨的成费中很大一部分来自餐饮方面，这是由通胀造成的，”他说。“仅这一项就导致总成本上涨了一半以上。这就是为什么当我们缩减宾客名单时，成本大幅下降。”随着今年全球能源危机造成的经济痛苦显现，加上千禧一代倾向于推迟或干脆不结婚、相比父辈更想要亲密的庆祝活动以及渴望更加自给自足，这种做法在东南亚各地变得越来越普遍。
Scaling back the guest list to reduce the catering bill and postponing the reception after the ceremony to give him more time to save money were two ways Ammar eased the financial pain. "A big part of those rising costs came from the food catering side, which is caused by inflation," he said. "That category alone contributed to more than a half of the rise in the overall cost. That's why when we made the guest list smaller, the cost came down significantly." Such an approach has become increasingly common across Southeast Asia as the economic pain inflicted by this year's global energy crisis takes its toll, combined with millennials' preference to delay or not bother marrying, wanting more intimate celebrations compared to their parents and a desire to be more self-sufficient.
例如在印度尼西亚，2025年有148万对新人登记结婚，总数与2024年相似，但较11年前的210万对有所下降。
In Indonesia, for example, there were 1.48 million marriages in 2025, a similar total to 2024 but down from 2.1 million 11 years earlier.
从业者表示，今年人们省钱的其他方式还包括：避开通常更昂贵的吉日良辰；要求宾客分摊费用而非送礼金；以及更早预订以获得更优惠的价格。
Other ways people are saving money this year, businesspeople in the sector said, include avoiding popular dates that are considered auspicious and usually more expensive, asking for guests to share costs instead of giving presents and booking further in advance to secure a better deal.
一名婚礼摄影师于9月26日在马来西亚柔佛州麻坡的一场婚礼上拍摄照片。该国婚礼策划师表示，近几个月预订量有所下降。
A wedding photographer takes pictures at a wedding in Muar, Johor, Malaysia, on Sept. 26. Wedding planners in the country say that bookings have declined in recent months.
国际货币基金组织（IMF）本月初发布最新经济展望，将东南亚国家联盟（ASEAN）2026年经济增长预测从4.1%上调至4.4%。但这在很大程度上得益于数据中心和人工智能领域的投资。在许多国家，随着通胀和利率上升，民众并未感受到这种经济韧性。
In its latest economic outlook, released earlier this month, the International Monetary Fund raised its 2026 economic growth forecast for the Association of Southeast Asian Nations from 4.1% to 4.4%. But much of this has been buoyed by investments in data centers and artificial intelligence. In many countries, people are not feeling this resilience as inflation and interest rates rise.
虽然关于婚庆行业的数据稀缺或仅存轶事，但众多筹备婚礼的新人及业内人士——从餐饮商、摄影师到裁缝和礼服租赁商——均表示，今年举办婚礼的数量和婚礼支出均出现了显著下降。
While data on the wedding sector is scarce or anecdotal, numerous couples planning their nuptials and businesspeople -- from caterers and photographers to tailors and dress hirers -- said they had noticed a conspicuous reduction in the number of weddings and the amount of money being spent on ceremonies this year.
菲律宾是少数已公布2026年登记结婚数字的国家之一。根据菲律宾统计局数据，今年前三个月（为目前已发布数据的最近时期）登记结婚总数同比下降35%。原因尚不清晰，但2026年3月，在美国和以色列袭击伊朗引发能源危机之际，当月登记结婚数量较2025年3月暴跌83%。
The Philippines is one of the few countries that has already released figures for the number of registered marriages in 2026. In the first three months of the year, the most recent period for which data has been published, the total was down 35% compared to the same period last year, according to the Philippines Statistics Agency. The reasons for this are not clear, but in March 2026, as the energy crisis took hold after the U.S. and Israel attacked Iran, the number of marriages fell 83% compared to March 2025.
泰国拥有380万账户的信用卡公司Krungthai Card于2026年3月联合数字婚礼平台SabuyWedding发布研究，指出今年趋势之一为“微型亲密婚礼”，定义为“约15至50位宾客的小型聚会”。新加坡婚纱摄影工作室The Aurora Wedding创始人Justin Ng对此表示赞同，称此类仪式另一称呼为“迷你婚礼”。他解释道：“新加坡新人更倾向于重视体验和宾客舒适度，而非奢华铺张。”
Krungthai Card, a Thai credit card company with 3.8 million accounts, released a study in March 2026 with SabuyWedding, a digital wedding platform, that found one of this year's trends would be "micro and intimate weddings, which it defined as "smaller gatherings of around 15 to 50 guests." This was echoed by Justin Ng, founder of Singapore-based bridal studio The Aurora Wedding, who said another term for the ceremonies is "mini-weddings." "Singapore couples prefer to prioritize experiences and guest comfort over lavish expenditure," he explained.
在曼谷经营礼服租赁店C@Nina已逾十年的Sanya Saengnoo表示，泰国婚庆市场放缓始于新冠疫情之后，但今年降速加快。
Sanya Saengnoo, who owns dress hiring shop C@Nina in Bangkok and has been in the business for a decade, said the slowdown began in Thailand in the wake of the COVID-19 pandemic but has accelerated this year.
“我认为这是婚庆行业有史以来面临的最艰难时期，”他对《日经亚洲》表示。“例如，我们曾有客户前来订购婚纱，但后来取消了订单。
"I think this is the most difficult period the wedding industry has ever faced," he told Nikkei Asia. "For example, we've had customers who came in to order wedding dresses but later cancelled their orders.
“鉴于当前的经济形势，一些客户选择举办规模较小的婚礼，预算比以往低。他们也在减少宾客人数以省钱。”马来西亚活动策划人J. Kiran表示，他在二十年间操办过1000多场婚礼，他说，成本上升意味着“大多数新人都在设法削减预算”，而不是取消婚礼。他最近服务的一对新人最初要求10人表演四支舞，后来缩减为4名舞者表演两首歌。
"Given the current economic situation, some customers are opting for smaller weddings, with smaller budgets than before. They are also reducing the number of guests to save money." Malaysian event organizer J. Kiran, who said he has handled more than 1,000 weddings over two decades, said rising costs mean the "majority [of couples] are trying to reduce their budget" without cancelling. One couple he worked with recently initially requested 10 people performing four dances but cut back to four dancers doing two songs.
28岁的雅加达上班族Annasa Rizki Kamalina在2月的婚礼上采取了极简主义方式。她和未婚夫Ridho Rangeran在周五礼拜后前往南雅加达当地的宗教事务部办公室举行仪式，随后匆匆赶回家，在院子里摆拍留念。
Annasa Rizki Kamalina, 28, a Jakarta office worker, took a minimalist approach to her wedding in February. She and her fiance, Ridho Rangeran, visited their local Religious Affairs Ministry office in South Jakarta after Friday prayers, performed the ceremony, and then rushed home where they posed in the yard to commemorate the occasion.
这与她哥哥2020年邀请2000位宾客的婚礼形成了鲜明对比。
Sanya Saengnoo, owner of Bangkok wedding dress shop C@Nina, arranges a handmade wedding dress at his premises on Oct. 21.
“接下来的周二我有出差，我丈夫也很忙，”Kamalina解释道，并补充说，她也考虑到了家人的要求，希望在伊斯兰教斋月（Ramadan）开始前举办婚礼。
This was a stark contrast to her older brother, who had 2,000 guests at his wedding in 2020.
决定婚礼规模的其他考量是，这对新人想要“自己承担一切”，还有印尼的经济——即使在伊朗战争爆发前，在许多方面已显疲软。
"I had a business trip the following Tuesday, and my husband was busy as well," Kamalina explained, adding that she also took into account her family's request to hold the wedding event before the Islamic fasting month of Ramadan.
他们计划在年底举办一场“相对紧凑”的婚礼，邀请300位亲友，并将预算上限定在1亿印尼盾（约合5550美元）。卡马利娜说：“最重要的是我们已经在法律和宗教层面完成了婚姻。在当前的经济形势下，花费如此大笔资金，尤其是通过借贷或挪用积蓄，并非明智之举。”一些人正采取另一种方式来减轻庆典的经济负担。
Other considerations behind the scale of the event were that the couple wanted to "cover everything" themselves and Indonesia's economy -- which was stuttering in many respects even before the start of the Iran war.
活动制作团队在雅加达威斯汀酒店的宴会厅内摆放鲜花，为婚宴做准备。虽然有些情侣仍在豪华庆典上大手笔挥霍，但许多新人正勒紧裤腰带，选择规模较小的婚宴。
They plan to have a "relatively compact" party of 300 family and friends toward the end of the year and have capped the budget at 100 million rupiah ($5,550). "The most important thing is that we are already legally and religiously married," Kamalina said. "In this economy, spending such a large amount of money, especially by borrowing or depleting our savings, is not a wise decision." Some people are adopting an alternative approach to reducing the financial burden of their celebrations.
米格尔·略纳原本将预算上限定在30万菲律宾比索（约合4715美元），但他表示，原定于1月在马尼拉以东约20公里的安蒂波洛举行的婚礼，宾客名单已增至130人，迫使他们更换更大的场地，导致费用飙升，远超最初预算。
Event production crew arrange fresh flowers inside a ballroom for a wedding reception at the Westin hotel in Jakarta. While some couples are still splashing out on lavish celebrations, many couples are tightening their belts and opting for smaller receptions.
为了在不挪用积蓄的情况下缓解经济压力，37岁的略纳和36岁的未婚妻克里斯汀·乔伊·帕塔格采用了一种社区驱动的筹资策略。略纳告诉《日经亚洲》：“我们的变通办法是请一些亲友承担部分费用，作为送给我们的婚礼礼物。”亲戚赞助鸡尾酒会的餐饮，朋友则提供打折的摄影服务和定制请柬设计。
After initially capping their budget at 300,000 pesos ($4,715), Miguel Llona said the guest list for his wedding planned for January in Antipolo, some 20 kilometers east of Manila, expanded to 130 people, forcing a shift to a larger venue and sending costs soaring past their original limit.
尽管早在2026年初就已求婚，Llona并没有取消或推迟婚礼的计划。“我年纪大了，想和伴侣共同生活，结婚就是实现这一点的方式，”他说。“对我来说重要的是娶我想共度余生的人，我相信只要达成了这一点，其他一切都会迎刃而解。”随着新人寻求削减开支，业内一些商家注意到另一个趋势：缺乏经验的服务提供商涌入市场以牟利。
To manage the financial strain without draining their savings, Llona, 37, and his fiancee Kristine Joy Patag, 36, turned to a community-driven funding strategy. "Our workaround is to ask some of our friends and family to shoulder some of our expenses as their wedding gift to us," he told Nikkei Asia.
一位名为Bullet Rider的泰国婚礼摄影师形容生意“最近相当低迷”，部分原因是大量新手提供的价格便宜得多。“客户想要便宜的摄影师，但大多数这类摄影师无法产出高水准的作品，”她说。
Relatives are sponsoring the cocktail hour catering while friends are providing discounted photography and custom invitation designs.
据经营位于泰国巴吞他尼府婚纱租赁店La Moon Nee的Peerapat Youngsuwan表示，避开吉日也是一种省钱方式。“有些新人完全不选吉日，而是挑选方便的日子，比如周末或长假。至少这样他们不用请假或损失收入，亲友和老板也能出席仪式，”他说，并补充道，提前预订的人越来越多，“为了避免价格上涨或不得不在最后一刻匆忙安排事宜。”9月26日，马来西亚柔佛州麻坡一家婚礼大厅内，Liya（中）为新娘化妆。
Having proposed in early 2026, Llona has no plans to cancel or postpone the wedding. "I'm getting older and I want to live together with my partner, and getting married is the way to do that," he said. "What's important for me is to marry the person that I want to spend the rest of my life with, with the belief that everything will take care of itself once I've achieved that." Another trend some businesspeople in the sector have noticed as couples look to cut costs is the influx of inexperienced service providers looking to make money. One Thai wedding photographer, who goes by the name Bullet Rider, described business as "quite sluggish lately," partly because of numerous newcomers offering much cheaper prices. "Clients want cheap photographers, but most of those photographers don't produce work to a high standard," she said.
在这种情况下，该行业的一些商业人士正将业务重心从婚礼转向企业活动。越南花店老板曹水珠（Cao Thuy Trang）表示，“婚礼开支已削减至大约三年前的70%左右”，尽管“婚礼预订量仍约为七年前的两倍”。
Avoiding auspicious dates is also a way to save money, according to Peerapat Youngsuwan, who runs La Moon Nee, a wedding dress rental shop in Thailand's Pathum Thani province. "Some couples don't choose auspicious dates at all, but instead pick convenient days, such as weekends or long public holidays. At least that way they don't have to take time off work or lose income, and their friends and bosses can attend the ceremony," he said, adding that more people are booking "much further in advance to avoid higher prices or having to arrange things at the last minute." Liya, center, applies makeup to a bride at a wedding hall in Muar, Johor, Malaysia, on Sept. 26.
因此，她说自己“几乎完全退出了婚礼行业。竞争激烈，所以我转向零售、活动和企业工作。”
In such circumstances, some businesspeople in the sector are pivoting away from weddings to corporate events. Vietnamese florist Cao Thuy Trang said that "spending on weddings has been cut back to around 70% of what it was about three years ago," even though "the number of wedding bookings is still about twice what it was seven years ago."
吉隆坡婚礼策划师Nekita在预订量下降后也做出了类似转变。今年她只办理了四场婚礼，而过去四年每年都超过10场。她目前只有一个2027年的预订。“婚礼需求在下降，”她说。“我觉得企业业务更适合当下。”
As a result, she said she has "almost completely withdrawn from the wedding industry. Competition has exploded, so I've shifted into retail, events and corporate work."
在阴霾中也有亮点。旅游当局，特别是泰国和越南，正大力推广本国作为目的地婚礼地点，并取得了一些成功，尤其是在南亚。越南官方通讯社VNA报道，拥有风景如画的下龙湾的广宁省，在今年前四个月举办了六场印度“高净值婚礼”。据报道，每场婚礼持续数天，预计预算高达数百万美元。
Nekita, a Kuala Lumpur wedding planner, has made a similar switch after bookings waned. This year she has handled only four weddings compared with more than 10 for each of the past four years. She has just one booking so far for 2027. "Wedding requests are declining," she said. "I feel corporate is more right now." There are some silver linings amid the gloom. Tourism authorities, particularly in Thailand and Vietnam, are heavily promoting their nations as locations for destination weddings, and with some success, particularly in South Asia. Vietnamese state-run news agency VNA reported that Quang Ninh province -- home to scenic Ha Long Bay -- hosted six Indian "high net worth weddings" in the first four months of the year. Each reportedly lasted several days and the estimated budgets ran into millions of dollars.
报道：吉隆坡的Ahmad Mustakim和Norman Goh，曼谷的Apornrath Phoonphongphiphat和撰稿人George Styllis，雅加达的Natsumi Kawasaki和Rezha Hadyan，河内的Mai Nguyen，马尼拉的Ramon Royandoyan，新加坡的Kentaro Takeda。
Reporting by Ahmad Mustakim and Norman Goh in Kuala Lumpur, Apornrath Phoonphongphiphat and contributing writer George Styllis in Bangkok, Natsumi Kawasaki and Rezha Hadyan in Jakarta, Mai Nguyen in Hanoi, Ramon Royandoyan in Manila and Kentaro Takeda in Singapore.