
总部位于美国的达美航空表示,对其服务质量有信心,能帮助其在竞争激烈的香港航空市场赢得份额,并称其最近复航的香港至洛杉矶航线需求超出预期,主要得益于商务舱预订。
US-based Delta Air Lines has expressed confidence that the quality of its service will help it win a share of Hong Kong’s fiercely competitive aviation market, saying demand for its recently relaunched route to Los Angeles has exceeded expectations, driven by corporate bookings.
达美航空亚太区副总裁杰夫·穆莫周二表示,高端旅行需求正助推其在该地区的增长。
Jeff Moomaw, the airline’s vice-president for Asia-Pacific, said on Tuesday that demand for premium travel was helping drive its growth in the region.
“香港是一个竞争高度激烈的市场,有包括国泰航空在内的高端航空公司服务该市场,”他在新闻发布会上说。“但我们非常有信心,我们的产品能与世界上任何航空公司竞争。”穆莫表示,该航空公司在其亚太航线上仅使用空客A350-900飞机,大多数配置了其机队中最高比例的高端座位,以满足强劲需求。
“Hong Kong is [a] highly competitive market with premium carriers, including Cathay [Pacific], serving that market,” he told a press briefing. “But we’re very confident in our product competing against anyone in the world.”Moomaw said the airline used only Airbus A350-900 aircraft on its Asia-Pacific routes, most configured with its highest proportion of premium seats to cater to strong demand.
他还指出,达美航空拥有五个高端“达美尊享”贵宾室,并计划将网络扩展至亚特兰大、底特律和明尼阿波利斯。
He also pointed to Delta’s five premium Delta One lounges and plans to expand the network to Atlanta, Detroit and Minneapolis.
“因此,我们为客户提供的服务,我们认为可以与地球上任何航空公司竞争,无论谁在服务该市场,”穆莫补充道。“但是的,香港竞争高度激烈,但我们来这里是为了赢。”他的言论是在达美航空于6月复航香港至洛杉矶直飞航线之后发表的,此前该航线停飞了近八年,如今每天执飞一班,正值燃油价格飙升之际。
“So what we offer to our customers, we think, can compete with any airline on the planet, regardless of who’s serving that market,” Moomaw added. “But yes, Hong Kong is highly competitive, but we are here to win.”His comments came after Delta resumed direct flights between Hong Kong and Los Angeles in June following a hiatus of nearly eight years, launching a daily service amid surging fuel prices.
“这个航班对我们的表现非常出色,”他说到这条航线时表示。“商务需求非常强劲,对该航班的渴求超出了我们的预期。”他补充说,这也是该航空公司的“头号货运航班”,并“连续数周创下了永久性的货运业绩纪录”。
“This flight has performed incredibly well for us,” he said of the route. “Corporate demand has been incredibly strong, and the appetite for this flight has exceeded our expectations.”He added that it was also the airline’s “number one cargo flight” and had “set permanent records” for cargo performance for several weeks.
穆莫将该航空公司的区域扩张描述为“太平洋十年”,称自新冠疫情结束以来,该地区年增长率达15%。
Moomaw described the airline’s regional expansion as the “decade of the Pacific”, citing annual growth of 15 per cent in the region since the end of the Covid-19 pandemic.
他还表示,该航空公司将从香港、台北、上海和首尔开往拉斯维加斯运营一次性直达返程航班,用于2027年消费电子展。香港航班将于1月4日飞往拉斯维加斯,返程航班于1月10日。
He also said the carrier would operate one-off direct return services from Hong Kong, Taipei, Shanghai and Seoul to Las Vegas for the Consumer Electronics Show in 2027. The Hong Kong service will depart for Las Vegas on January 4, with the return flight on January 10.
穆莫表示,高端座位及其他产品目前占该航空公司收入的60%,扭转了十年前的比例。
Moomaw said premium seating and other products now accounted for 60 per cent of the airline’s revenue, reversing the balance of a decade ago.
他补充说,向高端产品转型有助于抵消今年燃油成本增加的60亿美元(即60%)。
The shift towards premium products had helped offset a US$6 billion, or 60 per cent, increase in fuel costs this year, he added.
他说,达美航空每单位运力产生的收入高于行业基准,使其拥有“单位运力收入溢价”。
He said Delta generated more revenue per unit of capacity than the industry benchmark, giving it a “unit revenue premium”.
“通常,顾客在航空机票上每花费一美元,达美就能收到1.14美元,这意味着我们通过品牌、产品和体验为顾客提供了他们愿意付费的价值,这给了我们优势,”他说。
“Typically, for every dollar that is spent [by the customer] on an airline ticket, Delta receives US$1.14, which means that there is a value that we are providing to customers through our brand, our product, our experience that customers are willing to pay for, which gives us that advantage,” he said.
穆莫表示,该航空公司提供全球免费Wi-Fi、在线报纸以及通过派拉蒙加进行的视频流媒体服务。
Moomaw said the carrier offered free Wi-fi worldwide, online newspapers and video streaming through Paramount Plus.
根据各自网站的搜索结果,下周二从香港飞往洛杉矶的往返票价,达美航空起价为5614港元(约合716美元),国泰航空为6754港元。
Return fares from Hong Kong to Los Angeles departing next Tuesday started at HK$5,614 (US$716) on Delta and HK$6,754 on Cathay Pacific Airways, according to searches of their respective websites.
穆莫表示,达美航空的第一架空客A350-1000将于2027年第一季度交付,可能于该年第三或第四季度投入运营。高端座位将占其座位总数的50%,是该航空公司最高的比例。
Moomaw said Delta’s first Airbus A350-1000 would arrive in the first quarter of 2027 and could enter service in the third or fourth quarter of that year. Premium seating would account for 50 per cent of its seats, the airline’s highest proportion.
“世界上每家航空公司都经历过某种新飞机交付延误,”他说。“达美也不例外,但我们对所有即将投入运营的机队的交付计划充满信心。”除了飞机和高端座位,穆莫表示,达美正在大力投资数字客户服务技术。
“Every airline in the world has experienced some sort of delay in deliveries of new aircraft,” he said. “Delta is not immune to that, but we are confident in the delivery schedule that we have of all of the fleet coming online.”Beyond aircraft and premium seating, Moomaw said Delta was investing heavily in digital customer service technology.
他将该公司使用人工智能描述为“增强智能”,称其旨在改善客户服务,而非裁员。
He described the company’s use of artificial intelligence as “augmented intelligence”, saying it was intended to improve customer service rather than reduce staffing.
他补充说,该技术可以帮助优化行李转运路线,并将携带宠物旅行的客户处理复杂电话所需的时间从35分钟缩短至五分钟。
He added that the technology could help optimise baggage transfer routes and cut the time needed to handle complex calls from customers travelling with pets from 35 minutes to five.