澳大利亚政府正在加强对社交媒体的监管,但在选举活动中,数字平台对于传递信息至关重要。
The Australian government is cracking down on social media, but digital platforms are vital to getting a message out in election campaigns.
堪培拉——澳大利亚两大政党在2025年联邦选举中的YouTube广告支出增加了三倍多,从477万澳元增至1650万澳元。
CANBERRA — Australia’s two major parties increased their spending on YouTube advertising by more than triple at the 2025 federal election, from AU$4.77 million to AU$16.5 million.
21世纪竞选活动性质的变化,在两名前独立议员针对澳大利亚选举支出和捐款上限提起的高等法院挑战中暴露无遗,他们声称新法律违反了政治交流的隐含自由。
The changing nature of 21st century campaigns is laid bare in a High Court challenge against Australia’s electoral spending and donation caps brought by two former independent parliamentarians who claim the new laws breach the implied freedom of political communication.
联邦政府修订后的辩护意见中包含了关于在各种平台上接触选民成本的非凡细节,包括数字广告支出、电视广告以及在所有主要报纸刊登整版广告的费用。
The Commonwealth’s amended defense contains extraordinary details about the cost of reaching a voter on various platforms, including digital ad spending, TV and the cost of a full-page ad in every major newspaper.
该辩护意见显示,工党和自由党的免费电视广告总支出在2022年和2025年选举之间下降,从2190万澳元降至1890万澳元。
The defense reveals that the Labor and Liberal parties’ combined free-to-air television advertising spend declined between the 2022 and 2025 elections, from AU$21.9 million to AU$18.9 million.