“各世代美国人最喜爱的品牌”排行榜基于对超过3.3万名美国人的调查，涵盖婴儿潮一代、X世代、千禧一代和Z世代。分析主要基于用户体验、客户服务、质量声誉以及推荐可能性。
The ranking "America's Best Brands, According to Each Generation" is based on surveys of more than 33,000 Americans, featuring Baby Boomers, Gen X, Millennials, and Gen Z. The analysis was primarily based on user experience, customer service, reputation for quality, and likelihood of recommendation.
“2026年各世代美国人最喜爱的品牌”排行榜依据一项独立调查的结果确定，受访者在过去三年内曾通过线下或线上方式购买过某品牌的产品、使用过其服务，或查询过该品牌的更多信息。消费者对多个品牌进行了评价：总共收集了超过22万份跨人群评价。
The America’s Best Brands According to Each Generation 2026 rankings were identified from the results of an independent survey of participants who have either made purchases, used services, or looked for further information about a brand within the past three years either in person or online. Customers evaluated several brands: in total over 220,000 cross-demographic evaluations were collected.
该调查针对112个类别的品牌和服务提供商开展，通过一个全国性在线样本库，提供了各人群群体广泛客户体验的结果。对于每个类别，根据用户体验、客户服务和质量声誉，将最相关的品牌纳入调查范围。
The survey was conducted on brands and service providers from 112 categories, providing results for a broad spectrum of customer experiences across demographic groups via a national online panel. For each category, the most relevant brands were included in the scope of the survey according to user experience, customer service, and reputation for quality.
对于大多数类别，品牌必须面向美国消费者提供。涉及依赖地理位置服务的类别，品牌必须至少出现在两个人口普查区域。总体而言，该调查平均耗时10分钟完成，实地调查期为2026年3月至5月。
For most categories, brands must be available to U.S. consumers. Categories involving location-dependent services must be present in at least two census regions. In total, the survey took an average of 10 minutes to complete, and the field period ran from March to May 2026.
最终评估和排名基于推荐可能性（占最终得分的50%）以及三项权重相等的评价标准（同样占最终得分的50%）：
The final assessment and rankings were based on the Likelihood of Recommendation (50% of the final score) and three equally weighted evaluation criteria (also 50% of the final score):
- 用户体验：衡量端到端的体验过程，包括便捷的访问、清晰的信息、有意义的个性化以及直观的技术。
- User Experience: measures the end-to-end journey, including easy access, clear information, meaningful personalization and intuitive technology.
- 客户服务：衡量响应的速度、所提供支持的专业性和相关性，以及优先选项的可及性。
- Customer Service: measures the speed of responses, the knowledge and relevance of the support provided, and the accessibility of priority options.
- 质量声誉：衡量一贯可靠的性能，以建立信任与安全感，同时在适用的情况下就退货政策和保修进行透明沟通。
- Reputation for Quality: measures consistent and reliable performance that foster trust and safety, alongside transparent communication regarding return policies and warranties where applicable.
根据类别规模，在每个类别和每个世代中得分最高的前3至5个品牌被授予“2026年各世代心目中的美国最佳品牌”称号。在此查看完整名单。
The top 3 to 5 brands based on category size receiving the highest scores in each category and generation were awarded as America's Best Brands According to Each Generation 2026. See the full list here.