Google 推出 Connected Apps Platform（连接应用平台），让企业更轻松地将自家应用接入其横跨 Search（搜索）与 Gemini 的 AI 体验中。
Google is making it easier for businesses to connect their apps to its AI experiences across Search and Gemini with the debut of its Connected Apps Platform.
今年早些时候，Google 在 Gemini 和 Google Search 中引入了“连接应用”功能，用户可安全地链接并与热门第三方服务交互，进而利用这些服务完成特定任务。例如，用户可连接 Canva 设计传单，或连接 YouTube Music 制作播放列表。
Introduced in Gemini and Google Search earlier this year, connected apps let users securely link and interact with popular third-party services, then use them to take specific actions. For instance, you could connect to Canva to design a flyer, or to YouTube Music to build a playlist.
我们也看到其他面向消费者的 AI 服务（如 ChatGPT 和 Meta 的 Muse）对这一思路有不同的诠释。其核心前提是：此类集成最终可能改变消费者行为，让用户不再逐个启动和使用单独的应用，而是通过偏好的 AI 提供商来使用喜爱的服务。
We’ve seen varying takes on the idea by other consumer-facing AI services like ChatGPT and Meta’s Muse. The premise is that such integrations could ultimately shift consumer behavior away from launching and using individual apps to instead using their favorite services through their preferred AI provider.
不过，要真正赢得并留住消费者的注意力，必须有大量可供探索的连接应用。
However, to successfully capture and retain consumers’ attention, there have to actually be a wide range of connected apps to explore.
Google 的做法是向任何希望通过 Search 或 Gemini 触达用户的企业或开发者敞开大门，允许他们提交自己的连接应用并监控其表现。
Google’s idea is to open its doors to any business or developer that wants to reach users through Search or Gemini by allowing them to submit their own connected apps and monitor their performance.
该平台预览版目前在美国面向开发者以 Beta 形式开放，将允许开发者构建并提交可在 Google 旗下产品中使用的应用。
The platform preview is currently available in beta to developers in the U.S., and will allow developers to build and submit apps that can be used across Google’s products.
Google 解释说，开发者首先需通过 AppFunctions API 与云托管的 MCP（Model Context Protocol，模型上下文协议）服务器或 Android MCP 进行集成，随后使用 Google Connected Console（Google 连接控制台）测试并提交应用。
To get started, developers would integrate with a cloud-hosted MCP (Model Context Protocol) server or Android MCP using the AppFunctions APIs, then use the Google Connected Console to, test, and submit their app, Google explains.
从本质上讲，这一流程让开发者能将自家应用接入 Google 的服务，从而配合这家搜索巨头的 AI 功能使用。开发者还可自行决定是否让应用通过 Search、Gemini 应用，或两者同时提供。
Essentially, this process lets devs connect their app to Google’s services so it can be used with the search giant’s AI features. Developers can also choose whether they want their app to be available via Search, the Gemini app, or both.
应用上线后，开发者可追踪流量、延迟和错误率，并保持对品牌标识（如经验证的徽标和已认证账号）的控制权。
After the app is live, developers can track traffic, latency and error rates, and maintain control over their brand identity, such as their verified logos and authenticated accounts.
正如搜索引擎优化（SEO）让企业和网站能够出现在搜索引擎排名中一样，这很可能是企业希望其服务在代理式网络上更易被用户发现的初始步骤之一。
Similar to how SEO allowed companies and websites show up search engine rankings, this could well be one of the initial steps for businesses that want their services to be more visible to users on the agentic web.
Google Gemini 中已有超过 50 个关联应用，除 Google 自身庞大的服务套件（从 Workspace 和 Google 相册到 YouTube Music 和 Google Home）外，还包括来自 Adobe、Experian、Localiza、Peloton 等合作伙伴的应用。
Google already has over 50 Connected Apps available in Gemini, including from partners like Adobe, Experian, Localiza, Peloton, and others, in addition to its own expansive set of services, from Workplace and Photos to YouTube Music and Google Home.
这些应用将在未来几周内登陆 Google 搜索。目前搜索的集成应用较少，包括 Instacart、Canva、YouTube Music、Yahoo Fantasy Football 等。
These apps will now come to Google Search over the next few weeks. Search today has fewer integrations, featuring apps like Instacart, Canva, YouTube Music, Yahoo Fantasy Football, and others.
Google 表示，冥想应用 Calm 是此项工作的另一新合作伙伴，其应用即将同时在 Gemini 和搜索上推出。
Google said meditation app Calm is another new partner on this effort, and that its app will soon launch on both Gemini and Search.
新的关联应用平台现已面向报名等待名单的美国开发者开放公开预览。Google 未透露何时会更广泛地提供。
The new Connected Apps platform is in public preview for U.S. developers who sign up for the waitlist. Google did not share when it would become more broadly available.